er resources, supporting older default themes doesn&#8217;t have as much upside as spending these efforts the more modern themes.</p>\n\n\n\n<p>WordPress bundles the three most recent default themes in the latest download. This proposal seeks to retire older themes after a minimum of five years of support and when usage falls to less than 1% of all WordPress sites as determined by WordPress.org data. Using this criteria the default themes Twenty Ten through Twenty Sixteen would be retired and only receive security updates. Desrosiers suggests a yearly assessment of usage data to determine which themes would be retired.</p>\n\n\n\n<p>The three most recent WordPress default themes would be actively maintained and contributors would continue maintaining the following themes with bug fixes, compatibility updates, and security fixes:</p>\n\n\n\n<ul>\n<li>Twenty Seventeen</li>\n\n\n\n<li>Twenty Nineteen</li>\n\n\n\n<li>Twenty Twenty</li>\n</ul>\n\n\n\n<p>The proposal has multiple benefits, in addition to reducing the number of actively supported themes from 13 to 6, but also has the drawback of affecting an estimated 730,000 users who will no longer receive maintenance on their themes.</p>\n\n\n\n<p>General reception to the proposal has been positive, as those using very old themes are usually looking for as few changes to their website as possible. With security updates still available to retired themes, these users would not be forced to update to a newer theme.</p>\n\n\n\n<p>The proposal was developed based on feedback and recommendations from a group of contributors. It is now awaiting feedback from the larger community. Unless the proposal needs to be significantly modified, contributors will soon move on to the practical tasks associated with retiring themes.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 16 May 2023 20:56:36 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Sarah Gooding\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:25;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:70:\"WordPress.org blog: WordPress 6.2.1 Maintenance &amp; Security Release\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=14955\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:80:\"https://wordpress.org/news/2023/05/wordpress-6-2-1-maintenance-security-release/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:7562:\"<h2 class=\"wp-block-heading\">WordPress 6.2.1 is now available!</h2>\n\n\n\n<p>This minor release features <a href=\"https://core.trac.wordpress.org/query?milestone=6.2.1&group=component&col=id&col=summary&col=status&col=owner&col=type&col=priority&col=milestone&order=priority\">20 bug fixes in Core</a> and <a href=\"https://github.com/orgs/WordPress/projects/88\">10 bug fixes for the block editor</a>. You can review a summary of the maintenance updates in this release by reading the <a href=\"https://make.wordpress.org/core/2023/05/09/wordpress-6-2-1-rc1-is-now-available/\">Release Candidate announcement</a>.</p>\n\n\n\n<p>This release also features several security fixes. Because this is a security release, it is recommended that you update your sites immediately. All versions since WordPress 4.1 have also been updated.</p>\n\n\n\n<p>WordPress 6.2.1 is a short-cycle release. The next major release will be <a href=\"https://make.wordpress.org/core/6-3/\">version 6.3</a> planned for August 2023.</p>\n\n\n\n<p>If you have sites that support automatic background updates, the update process will begin automatically.</p>\n\n\n\n<p>You can <a href=\"https://wordpress.org/wordpress-6.2.1.zip\">download WordPress 6.2.1 from WordPress.org</a>, or visit your WordPress Dashboard, click “Updates”, and then click “Update Now”.</p>\n\n\n\n<p>For more information on this release, please <a href=\"https://wordpress.org/support/wordpress-version/version-6-2-1\">visit the HelpHub site</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Security updates included in this release</h2>\n\n\n\n<p>The security team would like to thank the following people for responsibly reporting vulnerabilities, and allowing them to be fixed in this release.</p>\n\n\n\n<ul>\n<li>Block themes parsing shortcodes in user generated data; thanks to Liam Gladdy of <a href=\"https://wpengine.com/\">WP Engine</a> for reporting this issue</li>\n\n\n\n<li>A CSRF issue updating attachment thumbnails; reported by <a href=\"https://johnblackbourn.com/\">John Blackbourn</a> of the WordPress security team</li>\n\n\n\n<li>A flaw allowing XSS via open embed auto discovery; reported independently by Jakub Żoczek of <a href=\"https://research.securitum.com/\">Securitum</a> and during a third party security audit</li>\n\n\n\n<li>Bypassing of KSES sanitization in block attributes for low privileged users; discovered during a third party security audit.</li>\n\n\n\n<li>A path traversal issue via translation files; reported independently by Ramuel Gall &amp; Matt Rusnak at Wordfence, and during a third party security audit.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Thank you to these WordPress contributors</h2>\n\n\n\n<p>This release was led by <a href=\"https://profiles.wordpress.org/audrasjb\">Jb Audras</a>, <a href=\"https://profiles.wordpress.org/mamaduka/\">George Mamadashvili</a>, <a href=\"https://profiles.wordpress.org/SergeyBiryukov\">Sergey Biryukov</a> and <a href=\"https://profiles.wordpress.org/peterwilsoncc\">Peter Wilson</a>.</p>\n\n\n\n<p>WordPress 6.2.1 would not have been possible without the contributions of the following people. Their asynchronous coordination to deliver maintenance and security fixes into a stable release is a testament to the power and capability of the WordPress community.</p>\n\n\n\n<p class=\"is-style-wporg-props-long\"><a href=\"https://profiles.wordpress.org/adamsilverstein/\">Adam Silverstein</a>, <a href=\"https://profiles.wordpress.org/wildworks/\">Aki Hamano</a>, <a href=\"https://profiles.wordpress.org/amin7/\">amin</a>, <a href=\"https://profiles.wordpress.org/azaozz/\">Andrew Ozz</a>, <a href=\"https://profiles.wordpress.org/andrewserong/\">Andrew Serong</a>, <a href=\"https://profiles.wordpress.org/oandregal/\">André</a>, <a href=\"https://profiles.wordpress.org/aristath/\">Ari Stathopoulos</a>, <a href=\"https://profiles.wordpress.org/bph/\">Birgit Pauli-Haack</a>, <a href=\"https://profiles.wordpress.org/chiragrathod103/\">Chirag Rathod</a>, <a href=\"https://profiles.wordpress.org/costdev/\">Colin Stewart</a>, <a href=\"https://profiles.wordpress.org/talldanwp/\">Daniel Richards</a>, <a href=\"https://profiles.wordpress.org/davidbaumwald/\">David Baumwald</a>, <a href=\"https://profiles.wordpress.org/davidbinda/\">David Biňovec</a>, <a href=\"https://profiles.wordpress.org/dmsnell/\">Dennis Snell</a>, <a href=\"https://profiles.wordpress.org/shagors/\">devshagor</a>, <a href=\"https://profiles.wordpress.org/dhrumilk/\">Dhrumil Kumbhani</a>, <a href=\"https://profiles.wordpress.org/ocean90/\">Dominik Schilling</a>, <a href=\"https://profiles.wordpress.org/ellatrix/\">Ella</a>, <a href=\"https://profiles.wordpress.org/mamaduka/\">George Mamadashvili</a>, <a href=\"https://profiles.wordpress.org/isabel_brison/\">Isabel Brison</a>, <a href=\"https://profiles.wordpress.org/audrasjb/\">Jb Audras</a>, <a href=\"https://profiles.wordpress.org/joedolson/\">Joe Dolson</a>, <a href=\"https://profiles.wordpress.org/joen/\">Joen A.</a>, <a href=\"https://profiles.wordpress.org/johnbillion/\">John Blackbourn</a>, <a href=\"https://profiles.wordpress.org/desrosj/\">Jonathan Desrosiers</a>, <a href=\"https://profiles.wordpress.org/juanmaguitar/\">JuanMa Garrido</a>, <a href=\"https://profiles.wordpress.org/jrf/\">Juliette Reinders Folmer</a>, <a href=\"https://profiles.wordpress.org/kevin940726/\">Kai Hao</a>, <a href=\"https://profiles.wordpress.org/trepmal/\">Kailey (trepmal)</a>, <a href=\"https://profiles.wordpress.org/mdxfr/\">Marc</a>, <a href=\"https://profiles.wordpress.org/marineevain/\">Marine EVAIN</a>, <a href=\"https://profiles.wordpress.org/mattwiebe/\">Matt Wiebe</a>, <a href=\"https://profiles.wordpress.org/mukesh27/\">Mukesh Panchal</a>, <a href=\"https://profiles.wordpress.org/nendeb55/\">nendeb</a>, <a href=\"https://profiles.wordpress.org/ndiego/\">Nick Diego</a>, <a href=\"https://profiles.wordpress.org/nickpap/\">nickpap</a>, <a href=\"https://profiles.wordpress.org/ntsekouras/\">Nik Tsekouras</a>, <a href=\"https://profiles.wordpress.org/pavanpatil1/\">Pavan Patil</a>, <a href=\"https://profiles.wordpress.org/peterwilsoncc/\">Peter Wilson</a>, <a href=\"https://profiles.wordpress.org/pouicpouic/\">pouicpouic</a>, <a href=\"https://profiles.wordpress.org/youknowriad/\">Riad Benguella</a>, <a href=\"https://profiles.wordpress.org/welcher/\">Ryan Welcher</a>, <a href=\"https://profiles.wordpress.org/coffee2code/\">Scott Reilly</a>, <a href=\"https://profiles.wordpress.org/sergeybiryukov/\">Sergey Biryukov</a>, <a href=\"https://profiles.wordpress.org/sabernhardt/\">Stephen Bernhardt</a>, <a href=\"https://profiles.wordpress.org/tmatsuur/\">tmatsuur</a>, <a href=\"https://profiles.wordpress.org/tobiasbg/\">TobiasBg</a>, <a href=\"https://profiles.wordpress.org/hellofromtonya/\">Tonya Mork</a>, <a href=\"https://profiles.wordpress.org/ugyensupport/\">Ugyen Dorji</a>, <a href=\"https://profiles.wordpress.org/westonruter/\">Weston Ruter</a>, and <a href=\"https://profiles.wordpress.org/zieladam/\">zieladam</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\">How to contribute</h2>\n\n\n\n<p>To get involved in WordPress core development, head over to Trac, <a href=\"https://core.trac.wordpress.org/report/6\">pick a ticket</a>, and join the conversation in the <a href=\"https://wordpress.slack.com/archives/C02RQBWTW\">#core</a> and <a href=\"https://wordpress.slack.com/archives/C051Z1SKBDZ\">#6-3-release-leads channels</a>. Need help? Check out the <a href=\"https://make.wordpress.org/core/handbook/\">Core Contributor Handbook</a>.</p>\n\n\n\n<p class=\"has-text-align-right\"><em>Thanks to <a href=\"https://profiles.wordpress.org/sergeybiryukov/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>sergeybiryukov</a> for proofreading.</em></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 16 May 2023 18:32:21 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:9:\"Jb Audras\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:26;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:59:\"Do The Woo Community: 20 Years of Hosting with Bryan Muthig\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=75142\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:58:\"https://dothewoo.io/20-years-of-hosting-with-bryan-muthig/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:395:\"<p>Bryan finds A2 Hosting celebrating their 20th alongside WordPress. And that is 20 years of hosting stories and experience. </p>\n<p>&gt;&gt; The post <a rel=\"nofollow\" href=\"https://dothewoo.io/20-years-of-hosting-with-bryan-muthig/\">20 Years of Hosting with Bryan Muthig</a> appeared first on <a rel=\"nofollow\" href=\"https://dothewoo.io\">Do the Woo - a WooCommerce Builder Community</a>	.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 16 May 2023 11:25:33 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:27;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:117:\"WPTavern: ACF Plugin’s Reflected XSS Vulnerability Attracts Exploit Attempts Within 24 Hours of Public Announcement\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=145031\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:125:\"https://wptavern.com/acf-plugins-reflected-xss-vulnerability-attracts-exploit-attempts-within-24-hours-of-public-announcement\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:3091:\"<p>On May 5, Patchstack published a security advisory about a high severity <a href=\"https://wptavern.com/advanced-custom-fields-plugin-patches-reflected-xss-vulnerability\">reflected cross-site scripting (XSS) vulnerability in ACF</a> (Advanced Custom Fields), potentially affecting more than 4.5 million users. WP Engine patched the vulnerability on May 4, but the Akamai Security Intelligence Group (SIG)  is <a href=\"https://www.akamai.com/blog/security-research/attackers-leverage-sample-exploit-wordpress-plugin\">reporting</a> that attackers began attempting to exploit it within 24 hours of Patchstack&#8217;s publication.</p>\n\n\n\n<p>&#8220;Once exploit vector details are publicly released, scanning and exploitation attempts rapidly increase,&#8221; Akamai Principal Security Researcher Ryan Barnett said. &#8220;It is common for security researchers, hobbyists, and companies searching for their risk profile to examine new vulnerabilities upon release. However, the volume is increasing, and the amount of time between release and said growth is drastically decreasing. The Akamai SIG analyzed XSS attack data and identified <em><strong>attacks starting within 24 hours of the exploit PoC being made public.</strong></em></p>\n\n\n\n<p>&#8220;What is particularly interesting about this is the query itself: The threat actor copied and used the Patchstack sample code from the write-up<strong>.</strong>&#8220;</p>\n\n\n\n<p>Patchstack&#8217;s security <a href=\"https://patchstack.com/articles/reflected-xss-in-advanced-custom-fields-plugins-affecting-2-million-sites/\">advisory</a> includes a breakdown of the vulnerability, sample payload, and details of the patch. </p>\n\n\n\n<p>Although the vulnerability, assigned <a rel=\"noreferrer noopener\" href=\"https://cve.mitre.org/cgi-bin/cvename.cgi?name=CVE-2023-30777\" target=\"_blank\">CVE-2023-30777</a>, was promptly patched, and WP Engine <a href=\"https://www.advancedcustomfields.com/blog/acf-6-1-6/\">alerted</a> its users the same day, site owners have been slow to update to the latest, patched version of the plugin (6.1.6). Only 31.5% of the plugin&#8217;s user base are running version 6.1+, leaving a significant portion still vulnerable unless they are protected by additional security measures like virtual patches.</p>\n\n\n\n<img />\n\n\n\n<p>&#8220;Exploitation of this leads to a reflected XSS attack in which a threat actor can inject malicious scripts, redirects, ads, and other forms of URL manipulation into a victim site,&#8221; Barnett said. &#8220;This would, in turn, push those illegitimate scripts to visitors of that affected site. This manipulation is essentially blind to the site owner, making these threats even more dangerous.&#8221;</p>\n\n\n\n<p>Barnett noted that attackers using the sample code from Patchstack indicates these are not sophisticated attempts, but the comprehensive security advisory makes vulnerable sites easy to target.</p>\n\n\n\n<p>&#8220;This highlights that the response time for attackers is rapidly decreasing, increasing the need for vigorous and prompt patch management,&#8221; Barnett said.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 16 May 2023 02:40:13 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Sarah Gooding\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:28;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:49:\"BuddyPress: BuddyPress 11.2.0 Maintenance Release\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://buddypress.org/?p=329610\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:69:\"https://buddypress.org/2023/05/buddypress-11-2-0-maintenance-release/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:1104:\"<p>Immediately available is&nbsp;<a href=\"https://downloads.wordpress.org/plugin/buddypress.11.2.0.zip\">BuddyPress 11.2.0</a>. This maintenance release fixes 6 bugs. For details on the changes, please read the&nbsp;<a href=\"https://codex.buddypress.org/releases/version-11-2-0/\">11.2.0 release notes</a>.</p>\n\n\n\n<p>Update to BuddyPress 11.2.0 today in your WordPress Dashboard, or by&nbsp;<a href=\"https://wordpress.org/plugins/buddypress/\">downloading from the WordPress.org plugin repository</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"many-thanks-to-11-1-0-contributors\">Many thanks to 11.2.0 contributors&nbsp;<span class=\"dashicons dashicons-heart\"></span></h2>\n\n\n\n<p><a href=\"https://profiles.wordpress.org/mystichrome\">mystichrome</a>,&nbsp;<a href=\"https://profiles.wordpress.org/davepullig\">dave.pullig</a>,&nbsp;<a href=\"https://profiles.wordpress.org/r-a-y\">r-a-y</a>, <a href=\"https://profiles.wordpress.org/armaanfromatg\">armaanfromatg</a>, <a href=\"https://profiles.wordpress.org/boonebgorges\">boonebgorges</a>&nbsp;&amp;&nbsp;<a href=\"https://profiles.wordpress.org/imath/\">imath</a>.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 15 May 2023 20:32:36 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Mathieu Viet\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:29;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:104:\"Gutenberg Times: WordCamp Europe 2023 – Block editor talks, meet &amp; greet, Contributor Day and more\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://gutenbergtimes.com/?p=24102\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:103:\"https://gutenbergtimes.com/wordcamp-europe-2023-block-editor-talks-meet-greet-contributor-day-and-more/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:9143:\"<div class=\"wp-block-image\">\n<img /></div>\n\n\n<p>WordCamp Europe is less than four weeks away, the speakers and sessions have been announced, and it&#8217;s time to make plans. Below you&#8217;ll find a list of the sessions and workshops that focus around the Block Editor, Block themes, and adoption. Not all sessions and speakers were announced, I&#8217;ll update the post if necessary. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><strong>Updated May 20th, 2023</strong>: Added the WPConnect sessions.  <a href=\"https://europe.wordcamp.org/2023/wp-connect/\">The full list of sessions is available here</a>, I also added a Table of contents, rearranged things a bit and added subheaders. </p>\n\n\n\n<p><strong>Updated May 19th, 2023:</strong> Michael Burridge&#8217;s workshop is now officially announced. <a href=\"https://europe.wordcamp.org/2023/schedule/\">The schedule is published</a>. Now we&#8217;ll know when those great talks will take place in-person or on the Livestream. Ponder this for a moment, too: 60 speakers were announced. Ratio: 68.3% male, 31.7% female, 11.6% non-white. The diversity is not quite balanced. Representation matters. </p>\n\n\n\n<p><strong>Updated May 18th, 2023:</strong> I  added the talks with Jonathan Bossenger, Luigi Teschio and Pedro Crespo </p>\n\n\n\n<p><strong>Updated on May 15, 2023:</strong>  I added the From Shortcode to Block workshop and Niels Lange to the WooCommerce Talk</p>\n\n\n\n<div class=\"wp-block-group has-light-background-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p><strong>Table of. Contents</strong></p>\n\n\n\n<div class=\"wp-block-sortabrilliant-guidepost\"><ul><li><a href=\"https://gutenbergtimes.com/feed/#0-lets-connect\">Let&#8217;s connect</a></li><li><a href=\"https://gutenbergtimes.com/feed/#1-contributer-day\">Contributor Day</a></li><li><a href=\"https://gutenbergtimes.com/feed/#list-of-gutenberg-talks-and-workshops-at-wordcamp-europe\">List of Gutenberg Talks and Workshops at WordCamp Europe</a><ul><li><a href=\"https://gutenbergtimes.com/feed/#site-editor-and-block-themes\">Site editor and block themes</a></li><li><a href=\"https://gutenbergtimes.com/feed/#building-blocks\">Building blocks</a></li><li><a href=\"https://gutenbergtimes.com/feed/#workshops\">Workshops</a></li></ul></li><li><a href=\"https://gutenbergtimes.com/feed/#6-p\">Pre-WordCamp event</a></li><li><a href=\"https://gutenbergtimes.com/feed/#wpconnect\">WPConnect</a></li></ul></div>\n</div></div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0-lets-connect\">Let&#8217;s connect</h2>\n\n\n<div class=\"wp-block-image\">\n<img /></div>\n\n\n<p>If you want to <strong>meet with me</strong> at WordCamp Europe, <a href=\"https://calendly.com/pauli-haack/wordcamp-europe?month=2023-06\">feel free to pick a time slot from my public calendar.</a> I would love to meet you and discuss WordPress, products and strategies around Gutenberg. Or just meet more readers of the Gutenberg Times. </p>\n\n\n\n<p>If the calendar thingy is too formal for your taste, feel free to <a href=\"https://twitter.com/bph\">DM me on Twitter</a> or <a href=\"mailto:pauli@gutenbergtimes.com\">email me</a> to coordinate a chance encounter 🙃</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-contributer-day\">Contributor Day</h2>\n\n\n\n<p><strong>June 8th is Contributor Day</strong>. Will you be there? You&#8217;ll probably find me at the Documentation table again or at the table for the Test team. <a href=\"https://europe.wordcamp.org/2023/contributor-day/\">If you haven&#8217;t registered yet, do it now. </a></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"list-of-gutenberg-talks-and-workshops-at-wordcamp-europe\">List of Gutenberg Talks and Workshops at WordCamp Europe</h2>\n\n\n\n<p><strong><a href=\"https://europe.wordcamp.org/2023/session/gutenberg-collaborative-editing-experience-why-how-and-when/\">Gutenberg collaborative editing experience. Why, how and when?</a> </strong>with <a href=\"https://europe.wordcamp.org/2023/speaker/dawid-urbanski/\">Dawid Urbański</a></p>\n\n\n\n<p><strong><a href=\"https://europe.wordcamp.org/2023/session/how-can-any-website-benefit-from-wordpresss-editing-experience-thanks-to-gutenberg/\">How can any website benefit from WordPress’s editing experience thanks to Gutenberg?</a></strong> with <a href=\"https://europe.wordcamp.org/2023/speaker/ivan-popov/\">Ivan Popov</a></p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"site-editor-and-block-themes\">Site editor and block themes</h3>\n\n\n\n<p><a href=\"https://europe.wordcamp.org/2023/session/fresh-off-the-block-transform-wordpress-with-templates/\"><strong>Fresh Off The Block: Transform WordPress With Templates</strong></a> with <a href=\"https://europe.wordcamp.org/2023/speaker/maestro-stevens/\">Maestro Stevens</a></p>\n\n\n\n<p><a href=\"https://europe.wordcamp.org/2023/session/create-a-theme-using-the-site-editor-without-coding/\"><strong>Create a theme using the site editor – without coding!</strong></a> with <a href=\"https://europe.wordcamp.org/2023/speaker/carolina-nymark/\">Carolina Nymark</a></p>\n\n\n\n<p><a href=\"https://europe.wordcamp.org/2023/session/how-the-site-editor-can-transform-your-ecommerce-experience/\"><strong>How the Site Editor can transform your ecommerce experience</strong></a> with <a href=\"https://europe.wordcamp.org/2023/speaker/luigi-teschio/\">Luigi Teschio</a></p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"building-blocks\">Building blocks</h3>\n\n\n\n<p><strong><a href=\"https://europe.wordcamp.org/2023/session/code-techniques-for-handling-dynamic-data-in-the-newish-world-of-blocks/\">Code Techniques for Handling Dynamic Data in the New(ish) World of Blocks</a> </strong>with <a href=\"https://europe.wordcamp.org/2023/speaker/robert-richardson/\">Robert Richardson</a></p>\n\n\n\n<p><a href=\"https://europe.wordcamp.org/2023/session/build-a-not-at-home-shipping-extension-in-the-woocommerce-checkout-block/\"><strong>Build a “not at home” shipping extension in the WooCommerce Checkout Block</strong></a> with <a href=\"https://europe.wordcamp.org/2023/speaker/thomas-roberts/\">Thomas Roberts</a> and Niels Lange</p>\n\n\n\n<p><a href=\"https://europe.wordcamp.org/2023/session/building-interactive-blocks-a-step-by-step-workshop/\"><strong>Building Interactive Blocks: a step-by-step workshop</strong></a> with <a href=\"https://europe.wordcamp.org/2023/speaker/luis-herranz/\">Luis Herranz</a></p>\n\n\n\n<p><a href=\"https://europe.wordcamp.org/2023/session/developing-wordpress-blocks-using-plain-javascript/\"><strong>Developing WordPress Blocks using plain JavaScript</strong></a> with Jonathan Bossenger</p>\n\n\n\n<p><a href=\"https://europe.wordcamp.org/2023/session/learn-how-to-create-gutenberg-blocks-from-scratch/\"><strong>Learn how to create Gutenberg blocks from scratch</strong></a> with Pedro Crespo</p>\n\n\n\n<p>So far, the list of talks. </p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"workshops\">Workshops</h3>\n\n\n\n<p>Through the grapevine, I heard there will be a workshop on <strong>From Shortcode to Block</strong> on Friday June 9th, 2023, at 14:00 in Workshop room 2. &#8211; &#8220;A workshop on converting a shortcodes based plugin to a custom block. Participants will learn how to create a dynamic block that renders the same content that the Shortcode does.&#8221; </p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wpconnect\">WPConnect</h2>\n\n\n\n<p><strong>WPConnect</strong> is the new name of the WPCafe, an informal gathering of people to discuss the assigned topic away from presentation and livestreams. </p>\n\n\n\n<p>Saturday&#8217;s morning session are of great interest to me and I will most likely attend: </p>\n\n\n\n<ul>\n<li>10:00-10:45 – Open discussion: <br /><strong>Developer Relations / Developer Advocacy in Open Source hosted by </strong><a href=\"https://profiles.wordpress.org/mburridge/\"><strong>Michael Burridge</strong></a></li>\n\n\n\n<li>11:00-11:45 – Demo: <br /><strong>WordPress</strong> <strong>Playground hosted by </strong><a href=\"https://profiles.wordpress.org/zieladam/\"><strong>Adam Zieliński</strong></a></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-p\">Pre-WordCamp event</h2>\n\n\n\n<p>If you are already in town on <strong>June 7th, 2023</strong> you might be interested in The <a href=\"https://xwp.co/wordpress-enterprise-gap-wceu-2023/\"><strong>WordPress Enterprise Gap Meetup at WordCamp Europe 2023</strong></a> world. The event is organized by XWP in collaboration with HumanMade, Ipsyde, Crowd Favorite, and The CodeCo. There will be lightning talks, panel discussions, and some incredible speakers who are making waves in the enterprise WordPress world. Afterward there will be networking opportunities, too. It will take place from 18:00 to 21.30 local time, at <a href=\"https://goo.gl/maps/P4fs8hCBxuzTwtvf7\">The Cube</a>, in Athens. <a href=\"https://lu.ma/ahmqxw1e\"><strong>You can registered via Luma</strong></a></p>\n\n\n\n<p>There will be other events happening around the meeting, mostly sponsor parties and get together. The content team at WordCamp Europe is always very good at publishing a list of those events, closer to the event. </p>\n\n\n\n<p>So stay tuned. I am excited to meeting every one in Athens! </p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sun, 14 May 2023 15:38:52 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:18:\"Birgit Pauli-Haack\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:30;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:60:\"WPTavern: Themeum Acquires Kirki Customizer Framework Plugin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=144951\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"https://wptavern.com/themeum-acquires-kirki-customizer-framework-plugin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:3573:\"<p><a href=\"https://www.themeum.com/\">Themeum</a>, a WordPress theme and plugin company founded in 2013, has acquired the <a href=\"https://wordpress.org/plugins/kirki/\">Kirki Customizer Framework</a> plugin from its former developer, David Vongries. In April 2023, Vongries <a href=\"https://wptavern.com/kirki-plugin-up-for-sale-development-discontinued\">announced he was sunsetting the product</a> and discontinuing development. He put the plugin up for sale for $30K and sold it for just under the asking price.</p>\n\n\n\n<p>&#8220;I met the Themeum team at WordCamp Europe in 2019 and have fond memories of our encounter,&#8221; Vongries said. &#8220;They reached out to me immediately after the blog post was published on the Tavern, where I expressed my search for a new home for Kirki.</p>\n\n\n\n<p>&#8220;Themeum is a major player in the WordPress world and I truly believe they&#8217;ll be a fantastic fit for Kirki. They have the resources to take the plugin to the next level and give it the attention it deserves.&#8221;</p>\n\n\n\n<p>Rayhan Arif, Assistant Vice President of Business Development at Themeum, is expecting the Kirki plugin to come under <a rel=\"noreferrer noopener\" href=\"https://profiles.wordpress.org/themeum/\" target=\"_blank\">the profile of Themeum on WordPress org</a> shortly. Themeum is the company behind <a href=\"https://www.themeum.com/product/tutor-lms/\">Tutor LMS</a>, <a href=\"https://wordpress.org/plugins/qubely/\">Qubely &#8211; Advanced Gutenberg Blocks</a>, and nearly a dozen other smaller plugins.</p>\n\n\n\n<p>&#8220;Since 2012, we have been deeply involved in creating a similar product on another platform,&#8221; Arif said. &#8220;Our past experiences have equipped us with the necessary skills and knowledge that we believe will greatly enhance the value of this plugin. With this improvement, developers will find it easier to add customization options to their WordPress themes. In a sense, this feels like a homecoming product for us.&#8221;</p>\n\n\n\n<p>Vongries reported that support on the plugin was &#8220;basically zero,&#8221; despite there being more than 600,000 active installs. This makes sense as it is a framework geared towards developers. The majority of the plugin&#8217;s users have installed the free version from WordPress.org.</p>\n\n\n\n<p>&#8220;There are only a hand full of Kirki PRO customers,&#8221; Vongries said, although some had grown <a href=\"https://wptavern.com/kirki-plugin-up-for-sale-development-discontinued#comment-438934\">unhappy with Kirki&#8217;s lack of development</a> before the acquisition.</p>\n\n\n\n<p>Themeum does not have any block-based theme products at this time, so this Customizer-dependent plugin fits in with the company&#8217;s catalog.</p>\n\n\n\n<p>&#8220;Our initial focus will be on enhancing the plugin, after which we will undoubtedly proceed with integrating it into our themes,&#8221; Arif said.</p>\n\n\n\n<p>&#8220;We are considering making certain adjustments to our pricing or business model, all with the intention of benefiting both existing and future customers. For example, we might substantially decrease the price.&#8221;</p>\n\n\n\n<p>Existing users may be concerned about the product changing hands, but Arif said it&#8217;s unlikely they will experience significant changes.</p>\n\n\n\n<p>&#8220;The acquisition is unlikely to bring about any negative implications for users,&#8221; he said. &#8220;The only perceptible change will be that product maintenance will now be handled by a professional team, well-versed in technology and carrying a wealth of experience.&#8221;</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sat, 13 May 2023 00:48:13 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Sarah Gooding\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:31;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:40:\"WPTavern: ACF Launches New Annual Survey\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=144955\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:51:\"https://wptavern.com/acf-launches-new-annual-survey\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:2828:\"<p>WP Engine has launched an <a href=\"https://www.advancedcustomfields.com/annual-survey/\">annual survey</a> for Advanced Custom Fields (<a href=\"https://wordpress.org/plugins/advanced-custom-fields/\">ACF</a>), one of the plugins it <a href=\"https://wptavern.com/wp-engine-acquires-5-plugins-from-delicious-brains\">acquired from Delicious Brains</a> in 2022. ACF reports more than 4.5 million active users, including PRO site installs, and WP Engine Product Manager Iain Poulson reports that the plugin is &#8220;growing in every way since the acquisition.&#8221; ACF has added more users, features, and releases, along with community building efforts like <a href=\"https://www.advancedcustomfields.com/blog/tag/acf-chat-fridays/\">bi-weekly office hours</a>.</p>\n\n\n\n<p>This is the first time ACF has surveyed its user base about how they are building sites with WordPress and what can be improved. The survey starts with questions about the contexts in which professionals are using ACF and the volume and types of sites they are building. Respondents are asked about how they edit their sites, the type of license they are using, how often the reach for ACF in their toolbox, and which ACF features they use most often (i.e. REST API, ACF Blocks, Options pages, ACF Forms, Post Types Registration, etc.).</p>\n\n\n\n<p>The survey is on the lengthier side with an estimated 15 minutes to complete. As ACF is a critical and indispensable part of many WordPress developers&#8217; workflow, helping to shape its future development may be worth the time. WP Engine has also added a few questions that may only be tangentially related to ACF, such as where users are hosting their WordPress sites and what they use for local development. </p>\n\n\n\n<p>&#8220;It&#8217;s our primary method for gathering insights and feedback from the WP community on what they would like to see in ACF,&#8221; WP Engine Product Marketing Manager Rob Stinson said. He also related the importance of previous customer feedback that helped ACF&#8217;s team plan and implement features like registering CPTs and Taxonomies (v6.1).</p>\n\n\n\n<p>&#8220;In the near term, we’re working on bringing a UI to register Options Pages which is a PRO plugin feature, some long requested features like bi-directional relationship fields and improvements to conditional logic rules for taxonomy fields,&#8221; Poulson said. &#8220;We will also be focussing a release on more ACF Blocks features and improvements. The survey won’t likely change those planned features, and the initial results are validating our planned work on ACF Blocks.&#8221;</p>\n\n\n\n<p>The <a href=\"https://www.advancedcustomfields.com/annual-survey/\">survey</a> ends May 19, 2023, and WP Engine plans to publish an aggregated and anonymized version of the results soon after the data is collected.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 12 May 2023 20:38:12 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Sarah Gooding\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:32;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:83:\"Post Status: The WP Agency Journey with Bet Hannon of AccessiCart-Post Status Draft\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://poststatus.com/?p=149300\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:94:\"https://poststatus.com/the-wp-agency-journey-with-bet-hannon-of-accessicart-post-status-draft/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:50834:\"<p><a href=\"https://poststatus.com/planet/feed/#h-transcript\">Transcript</a> ↓</p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">This episode features <a href=\"https://twitter.com/bethannon?lang=en\">Bet Hannon</a>, agency owner of <a href=\"https://accessicart.com/\">AccessiCart</a>, which specializes in accessibility for websites, particularly e-commerce sites. Bet talks with <a href=\"https://twitter.com/corymiller303\">Cory Miller</a> about the significance of accessibility, the agency&#8217;s focus and niche, and tips for starting a business. Bet shares their journey in starting their business and how they became interested in accessibility. This interview emphasizes the importance of considering accessibility as a crucial aspect of user experience optimization and the benefits of providing transcripts for videos and podcasts. AccessiCart is currently experimenting with productized services for accessibility and remediation.</p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><strong>Top Takeaways:</strong></p>\n\n\n\n<ul type=\"video\" class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<li><strong>Embrace Accessibility: </strong>Accessibility is crucial in web design and development. Prioritizing making websites accessible to all users, including those with disabilities, is critical. It&#8217;s important to consider different user personas and their needs and continuously work on improving the accessibility of websites.</li>\n\n\n\n<li><strong>Continuously Evolve and Optimize: </strong>The field of e-commerce and web development is constantly evolving. As WordPress professionals, we should be willing to adapt, experiment, and continuously optimize our websites and services. This includes staying informed about new tools, technologies, and strategies for improving user experience, conversion rates, and accessibility. Continuous learning and professional development are key to providing high-quality services and staying competitive in the industry.</li>\n\n\n\n<li><strong>User Experience Optimization:</strong> Accessibility and user experience go hand in hand. We should focus on optimizing the user experience of websites by considering factors like intuitive navigation, clear content presentation, fast loading times, and mobile responsiveness. A seamless and enjoyable user experience leads to better engagement, higher conversions, and increased customer satisfaction.</li>\n</ul>\n\n\n\n<div class=\"wp-block-embed__wrapper\">\n\n</div>\n\n\n\n<div class=\"wp-block-columns has-theme-palette-8-background-color has-background is-layout-flex wp-container-6\">\n<div class=\"wp-block-column is-layout-flow\">\n<h3 class=\"wp-block-heading\"><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f64f.png\" alt=\"🙏\" class=\"wp-smiley\" /> Sponsor: <a href=\"https://poststat.us/a2-hosting\">A2 Hosting</a></h3>\n\n\n\n\n\n<p>A2Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be easily deployed on ANY web hosting plan from A2: Shared, VPS, or Dedicated. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!</p>\n</div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow\">\n<img width=\"752\" height=\"470\" src=\"https://poststatus.com/wp-content/uploads/2022/08/imageedit_1_6433774706-752x470.png\" alt=\"A2 Hosting\" class=\"wp-image-104073\" />A2 Hosting\n</div>\n</div>\n\n\n\n<h3 class=\"wp-block-heading eplus-wrapper\" id=\"h-mentioned-in-the-show\"><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f517.png\" alt=\"🔗\" class=\"wp-smiley\" /> Mentioned in the show<strong>:</strong></h3>\n\n\n\n<ul>\n<li><a href=\"https://ithemes.com/\">iThemes</a></li>\n\n\n\n<li><a href=\"https://twitter.com/nathaningram?lang=en\">Nathan Ingram</a></li>\n\n\n\n<li><a href=\"http://www.artisteer.com/\">Artisteer</a></li>\n\n\n\n<li><a href=\"https://twitter.com/benjaminbradley?lang=en\">Benjamin Bradley&nbsp;</a></li>\n\n\n\n<li><a href=\"https://ithemes.com/backupbuddy/\">BackupBuddy</a></li>\n\n\n\n<li><a href=\"https://accessicart.com/\">AccessiCart</a></li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading eplus-wrapper\" id=\"h-you-can-follow-post-status-and-our-guests-on-twitter\"><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f426.png\" alt=\"🐦\" class=\"wp-smiley\" /> You can follow Post Status and our guests on Twitter:</h3>\n\n\n\n<ul class=\"eplus-wrapper\">\n<li><a href=\"https://twitter.com/bethannon?lang=en\">Bet Hannon</a> (CEO of <a href=\"https://twitter.com/AccessiCart\">AccessiCart</a>)</li>\n\n\n\n<li><a href=\"https://twitter.com/corymiller303\">Cory Miller</a> (CEO, <a href=\"https://twitter.com/post_status\">Post Status</a>)</li>\n\n\n\n<li><a href=\"https://twitter.com/lemonadecode\">Olivia Bisset</a> (Intern, <a href=\"https://twitter.com/post_status\">Post Status</a>)</li>\n</ul>\n\n\n\n<p class=\"eplus-wrapper has-background\">The <strong>Post Status Draft</strong> podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. <img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f4dd.png\" alt=\"📝\" class=\"wp-smiley\" /><br /><br /><a href=\"https://poststatus.com/category/post-status-podcasts/\" target=\"_blank\" rel=\"noreferrer noopener\">Browse our archives</a>, and don’t forget to subscribe via <a href=\"https://itunes.apple.com/us/podcast/post-status-draft-wordpress/id976403008\" target=\"_blank\" rel=\"noreferrer noopener\">iTunes</a>, <a href=\"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS8ySkU5c2M4UA\" target=\"_blank\" rel=\"noreferrer noopener\">Google Podcasts</a>, <a href=\"https://www.youtube.com/c/PostStatus\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube</a>, <a href=\"http://www.stitcher.com/podcast/krogsgard/post-status-draft-wordpress-podcast\" target=\"_blank\" rel=\"noreferrer noopener\">Stitcher</a>, <a href=\"https://wordpress-post-status-draft-podcast.simplecast.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Simplecast</a>, or <a href=\"https://feeds.simplecast.com/2JE9sc8P\">RSS</a>. <img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f3a7.png\" alt=\"🎧\" class=\"wp-smiley\" /></p>\n\n\n\n<h2 class=\"wp-block-heading eplus-wrapper\" id=\"h-transcript\">Transcript</h2>\n\n\n\n<p>Cory Miller (00:01:33) &#8211; Hey everybody, this is post status draft, and this is another interview in our series on agency owners at post status. And I&#8217;ve got a long time friend here Bet Hannon. And I&#8217;m gonna let her share a little bit more about what you, uh, do in our world called WordPress bet. But I&#8217;m excited about this interview because bet&#8217;s very active in the WordPress community overall, very passionate about this key subject called accessibility and runs a great agency. So bet. Would you share a little bit about who you are, what your, what your agency does today?</p>\n\n\n\n<p>Bet Hannon (00:02:06) &#8211; Yep. So our agency is Accessi Cart, and we&#8217;re focused around accessibility, as you mentioned, and in particular, um, trying to do a little nicheing toward, um, e-commerce. Uh, e e-commerce, uh, sites tend to be the most, um, frequently sued around a d a in the United States, and then there are increasing regulations in other places in the world too. So we&#8217;re, um, we&#8217;re trying to do that. It&#8217;s, uh, focus on more high interaction sites, so not necessarily just e-commerce, but membership or, uh, so, you know, um, l m s sites, those kinds of things. Anything that has a checkout form. So that&#8217;s what we work on.</p>\n\n\n\n<p>Cory Miller (00:02:45) &#8211; Absolutely. Key one is, um, as we talked here before on the podcast, one is like accessibility is doing the right thing, um, by all people. Uh, but also I think there&#8217;s a, we don&#8217;t need anything past that, but if we did, we&#8217;d say there&#8217;s a huge part of the population that can&#8217;t access websites like a lot of us. And being able to do those things on your website, potentially, if you just need a business reason for a second, it&#8217;s like, that&#8217;s a whole big crowd there.</p>\n\n\n\n<p>Bet Hannon (00:03:14) &#8211; 25%, 2020 to 25% of all adults around the world need some accommodation. So that includes everybody. I mean, when you, when, when I think when people think about that, they&#8217;re surprised by that number because they don&#8217;t think it, they think it&#8217;s, uh, this very tiny little percentage, right? So, um, but it includes, uh, people who are, uh, blind or have vision impairments, people who have mobility impairments, and not just that they&#8217;re paralyzed, but that maybe they have a palsy and they can&#8217;t quite hit your tiny buttons, um, to things like people who are colorblind, people who have reading disabilities. So when you start e even we work on some things around, um, um, being sure you&#8217;re, um, around anxiety and depression as a kind of a fact, a user, uh, scenario. Because if you&#8217;re sign up or checkout processes super long and complicated, people just give up, right?</p>\n\n\n\n<p>Bet Hannon (00:04:09) &#8211; So when you start optimizing and making things accessible, you can increase your audience by, you know, potentially 25%, which is huge. I mean, most, it&#8217;s, it&#8217;s probably the biggest, um, optimization rate that you can get. Uh, you know, conversion rate optimizations and those kinds of things are aiming at, you know, 2% would be awesome, right? Mm-hmm. , you could, that you could really blow it up by 25% would be amazing, right? And people sometimes say, well, people, people who are blind don&#8217;t come to my site. And I was like, you know, , you would be surprised, right?</p>\n\n\n\n<p>Cory Miller (00:04:45) &#8211; They might be trying but not going because that&#8217;s not ready for &#8217;em. Exactly.</p>\n\n\n\n<p>Bet Hannon (00:04:49) &#8211; And why wouldn&#8217;t you want that competitive advantage? Right? Exactly. If your side is accessible and your competitors isn&#8217;t, then you get those people, right? So</p>\n\n\n\n<p>Cory Miller (00:04:58) &#8211; By doing the right thing, you also get that. Yeah, exactly. You have to say, we&#8217;re doing the right thing. Um, and I don&#8217;t know, a business leader or owner, if you said you can increase your market share, there&#8217;s 25% sitting out there, wouldn&#8217;t get, wouldn&#8217;t drool wouldn&#8217;t go, whoa, tell me more. And it&#8217;s sitting right here in plain sight,</p>\n\n\n\n<p>Bet Hannon (00:05:14) &#8211; 485 billion in, uh, in million in, um, I&#8217;m sorry, 485 million in, uh, disposable income. Mm-hmm. Right? That you&#8217;re just leaving on the table, right? Yeah. So, I mean, it&#8217;s, that sounds kind of, uh, you know, like you, they&#8217;re, they&#8217;re out there to be sort of, uh,&nbsp; to, but, you know, when you serve, uh, this is the great part about what we get to do as an agency, right? We get to help make online shopping l m s membership sites better for people with disabilities, but then we also get to make that, you know, he help business owners, uh, reach out to those communities more effectively. And, and, um, yeah, yeah, it&#8217;s a win-win all around. That&#8217;s, I love what we do.</p>\n\n\n\n<p>Cory Miller (00:05:57) &#8211; And I think just like any other community with particular passions and needs, it&#8217;s gonna talk about that too. So if you&#8217;re, it&#8217;s a way to really stand out and get great raving fans doing the right thing.</p>\n\n\n\n<p>Bet Hannon (00:06:09) &#8211; Yeah, exactly. Exactly.</p>\n\n\n\n<p>Cory Miller (00:06:11) &#8211; Okay. So thank you for that. Uh, and let me digress a little bit into accessibility and thinking of it as conversion rate too. And market size is very compelling. I mean, one right thing second that, but tell me, tell me about your team now. Um, what else about you that&#8217;s your focus and what you all do, uh, in WordPress, but</p>\n\n\n\n<p>Bet Hannon (00:06:29) &#8211; Yeah, so we&#8217;re intentionally fairly small. Um, we have, um, three of us full-time, a couple part-time, and then, you know, contractors around the edges for specializations as needed, um, or pulling folks in when we need some extra help. Um, so, um, I really like having us not be super hu I mean, lots of peace that you get to choose as the agency owner, right? You know, uh, you know, there are people that just really wanna grow and scale it and have it be 30 or 40 or 80 people or more, but that&#8217;s not me. Uh, I prefer to work in a smaller group. And so that&#8217;s what we&#8217;re doing. That&#8217;s a piece of why we ended up, um, kind of nicheing around accessibility and e-commerce or, or sites, is that in terms of accessibility work, um, you know, a lot of the contracts, uh, over the last 10 years have gone to, um, higher education or government. And those two folks really want bigger, bigger agencies with a deeper bench to do the fulfillment pieces. And so we don&#8217;t get to be a player for those kind of audiences. Um, and at the same time, you know, we can make a, we can have an outsized impact in terms of folks in their e-commerce work. So,</p>\n\n\n\n<p>Cory Miller (00:07:42) &#8211; Absolutely. So what type of clients does that typically shake out to? Um, what, who do you all work best with?</p>\n\n\n\n<p>Bet Hannon (00:07:50) &#8211; Yeah. Um, so we&#8217;re, uh, well it&#8217;s, uh, it&#8217;s, it&#8217;s kind of interesting cuz you know, I thought when we went back a bit, when we said, okay, we&#8217;re gonna focus on accessibility, that that was gonna be the, the niche. And then, you know, the further you get, the more you realize, oh, okay, accessibility and e-commerce. And then it&#8217;s like, oh, okay. And now you gotta think more, even more. You can kind of keep refining that a little bit. Um, I would say, um, we still do, um, development and re you know, testing and, and stuff for stuff that&#8217;s not e-commerce, but folks that need to have accessibility. So we&#8217;ve done, um, you know, we&#8217;re finishing up projects now for sites that are, um, you know, large nonprofits that are wanting, needing, wanting, needing to be accessible. Um, we&#8217;re starting a thing, uh, marketing site for a bank, right?</p>\n\n\n\n<p>Bet Hannon (00:08:43) &#8211; So they have to be accessible. Um, so, so we&#8217;re still doing some of that. Um, I, I would say the, the places where we&#8217;re, we&#8217;re, we kind of do a couple different things. And so at different levels, right? So if it&#8217;s a s a relatively smaller e-commerce site in terms of not, well if it&#8217;s, if it&#8217;s too small, they can&#8217;t really afford to probably make this work. But, but if they&#8217;re not, if they don&#8217;t have their own in-house development team, for example, they&#8217;re in WooCommerce, but they&#8217;re comfortable having us go in and do some of those, um, remediations for them working with them, there&#8217;s a level of that work that we do. And then at, at, uh, larger sites or larger merchants that where they are, um, they might be in WooCommerce, but they might also be in Shopify or Magenta, um, the testing that we can do, the auditing and uh, testing for them is on the front end of the site.</p>\n\n\n\n<p>Bet Hannon (00:09:39) &#8211; So we don&#8217;t have to be experts in Shopify to be able to say to them, you have a problem here. This needs to get fixed. Right? And so we&#8217;re doing that level of consulting back and forth, and I&#8217;ve tried, and I, I, I think maybe we&#8217;re just a little early on it, um, in terms of trying to find, um, working with other agencies to have them just contract us with us for, you know, a bucket of hours where we&#8217;re gonna just, they&#8217;ll just line up some testing pieces for us. I think it&#8217;s more effective when we can work around a particular site and then produce documentation for them, for them to do the fulfillment. So we, um, we, in some of the work that we&#8217;ve done, we&#8217;re averaging like three to five hours of billable label for that agency when they have us do an hour of testing.</p>\n\n\n\n<p>Bet Hannon (00:10:34) &#8211; So as we&#8217;re putting that all together and doing the documentation and handing that off to them to get the approval from the client to do the remediation, you know, that, that, uh, we can have a win-win. Uh, as a, as a part of that, we just haven&#8217;t gotten very much track. And that sounds really good. And agency owners are, are interested, but we just haven&#8217;t gotten much traction yet. And I think it&#8217;s because the client, you know, the, the site owners just haven&#8217;t quite gotten to the point where they&#8217;re feeling the urgency about accessibility. And that may come, there&#8217;s some big changes in the EU coming up in another year or two year and a half or so. And, um, so we&#8217;ll see if that moves us.</p>\n\n\n\n<p>Cory Miller (00:11:15) &#8211; Yeah. Whether, um, you want it or not, it&#8217;s coming. And, um, you know, so the need is gonna be pressed. Those that aren&#8217;t up to speed as they should be, are gonna be forced to be up to speed very quickly.</p>\n\n\n\n<p>Bet Hannon (00:11:29) &#8211; Yeah. You, you&#8217;re going to pay for accessibility one way or another, you know, and the que and the question is, uh, you, you know, e either you get suit or fined or you take it, you know, you, you invest in making accessible mm-hmm. . And the question is, do you wanna do it on your own terms at your own speed or do you wanna be kind of compelled to do it by some external authority? So</p>\n\n\n\n<p>Cory Miller (00:11:52) &#8211; Well said, . Well, okay. Thank you for all that. So that&#8217;s where you are today. Um, I&#8217;m really curious to know how you got here, you know, how did you get started with one, you know, web, web development, um, WordPress, how your agency grew to where it is today? So can you walk me back there on the journey that you&#8217;ve taken? Yeah. Cuz</p>\n\n\n\n<p>Bet Hannon (00:12:14) &#8211; You&#8217;re a part of that journey. Um, so I had, my first career was in nonprofit management and um, I was doing near the end of that more and more technical things. So we were doing drag and drop websites, we were doing email newsletters, we were doing, um, social media wasn&#8217;t there yet, but we were doing that. So in 2008 at the very beginning of the financial crisis, then my organization terminated my position, just kind of downsized my position. And I kind of stumbled into freelancing a little bit. I had no idea that people would pay you to do, you know, uh, email newsletters and&nbsp; websites and stuff. It just had never occurred to me. I don&#8217;t know why, but it just never had. Um, and I stumbled into doing that and I was, um, I told a friend of mine who&#8217;s an iOS app developer, uh, what I was doing, and he said, oh, you should be doing those work, those sites in WordPress.</p>\n\n\n\n<p>Bet Hannon (00:13:12) &#8211; And I said, I have no idea what you&#8217;re talking about. And um, so we went, uh, he lived in the Bay Area, I lived in Fresno and we went home and the next week we got this like, you know, before you could do Zoom set, we both got on the phone and then we both logged into the backend of his WordPress website. And he walked me through what it was like, and it was sort of like my mind was blown. I was like, oh my gosh, this would be amazing. And so I started building sites for people. Uh, and then as we needed to do more customization, I started doing, um, initially for a few sites, I used, uh, a theme generator called Artist Steer. Maybe people remember that I do, to get, to get the customizations, you had to start learning a little bit of css.</p>\n\n\n\n<p>Bet Hannon (00:13:53) &#8211; So I was there, but pretty quickly I found iThemes Builder and um, we went there and the support team at Ithe was awesome in terms of not just telling you how to fix. When I, when you had a question about how to customize something, they would not just tell you how to do it, but they would point you through it, walk you through it in such a way that I was learning. I was like, oh, CS, I see that CSS too. I see what that&#8217;s doing. And, and I started learning more and more and more, um, C s s and H T M L and P H P and uh, and then I, them started offering the, the courses, the classes and, uh, Benjamin Bradley and Nathan Ingram and some of those other folks were doing courses, not just on the technical pieces, but on some of the business stuff as well.</p>\n\n\n\n<p>Bet Hannon (00:14:41) &#8211; And, um, along that way I had picked up, uh, part-time folks to kind of start helping out with things. And, um, we grew, um, yeah, just kind of grew quite a bit cuz we were offering, you know, one of the things I&#8217;d learned in those workshops was, you know, figuring out the mailbox money. I think that was, that was, that was Benjamin the mailbox. Yeah, yeah, the Benjamin and, uh, the mailbox money and figuring out offering managed hosting. And uh, you know, at one time we had grown, we probably were offering managed hosting to about 175 cl um, sites. Um, initially, uh, did that in multi-site cuz that was the only way to manage the, all the updates. And then of course we figured out how to do that and how to spin them all apart with, uh, with backup buddy eventually. And, uh, you know, it was, uh, I had fun learning all of that stuff.</p>\n\n\n\n<p>Bet Hannon (00:15:30) &#8211; And, uh, and then, uh, we had a client in, uh, that came to us in about 2016 who is, uh, and they&#8217;re still a client today. They&#8217;re a large agricultural water district in California. So they don&#8217;t give water to consumers. They&#8217;re delivering to farmers and they&#8217;re a part of the, they&#8217;re a kind of a special district or a part of the state of California system. So they became aware in 2016 that they had to become accessible. So we, um, we said, well, let&#8217;s, let&#8217;s call, let, let&#8217;s refer you to somebody. And they said, well, that&#8217;s all fine, but we want you all to be the people that are gonna help us manage this day to day. Which was a huge investment in our team. And we got involved, we got, you know, we had heard a little bit about accessibility, I guess at Word camps and, but not much.</p>\n\n\n\n<p>Bet Hannon (00:16:18) &#8211; And when we dived in and caught a vision of what, how, how, how broad accessibility is, it&#8217;s not just about making something work for people who are blind, but this whole much broader kind of, um, in being inclusive and the difference that it can make for people in terms of being able to access things and, uh, and almost all of us on the team have somebody in our lives that it would, would benefit from making a website accessible. And it, it was just really this sort of aha moment for us. And we, we kind of began to do more and more and more with, with accessibility. Um, I, I think, uh, we&#8217;ve been spinning down and, and as we did, you know, that all of that managed hosting that we were offering at a very low rate, you know, those folks, um, yeah, we just couldn&#8217;t keep doing that business wise.</p>\n\n\n\n<p>Bet Hannon (00:17:17) &#8211; And so, so some of my evolution has really been kind of figuring out, oh, that&#8217;s, I&#8217;m really not making money , you know, I&#8217;m not really, uh, making a living for all of us doing that. And so we began to, I think, uh, three years ago, strategically churn some of those folks in terms of raising our pricing, um, up, um, quite a bit. And, uh, and then began to, especially as our experience level, just sort of went through the roof in terms of what we can do, what we can can offer, um, charge charging more for the work that we do. And, um, feeling like we&#8217;re, um, you know, we&#8217;re still in process. Cuz once you kind of get 170, you know, we&#8217;re down to under a hun around a hundred now I think. But, you know, um, even then, I, I don&#8217;t think all those people will stick with us in the long run, but we have served them well I think.</p>\n\n\n\n<p>Bet Hannon (00:18:11) &#8211; And so, uh, and we&#8217;re sending them, you know, handing them off in ways that are, I think gonna be helpful for them too. It&#8217;s just not a good fit anymore. But, um, yeah, we&#8217;ve been, um, and then I would say we started to do more and more with accessibility and then over the last, um, it was about a year ago we realized, hey, you know, the opportunity we&#8217;re, we&#8217;re missing those government and higher ed opportunities cuz we&#8217;re not big enough and we need to find a way to communicate. Um, we had been using, um, my name in the agency and I began over time, began to realize that was problematic cuz it really didn&#8217;t convey what our focus was and it didn&#8217;t help people. Um, it helped people think that we were small, they thought I was freelancing mm-hmm. . And so kind of a, a confluence of those factors led us to rebrand as Accessi Cartt about a year ago. Um, and it took, you know, doing re it takes a while to do all of that, right? It took, it was not until summer last year that we really kind of got all that together. And, uh, and we&#8217;ve had a great response to that. And that&#8217;s been, yeah, been awesome. So</p>\n\n\n\n<p>Cory Miller (00:19:21) &#8211; I always enjoy these stories because it&#8217;s very serendipitous. You use the word stumble and I go same, same stumbling. I really did stumble and walk back into WordPress. Um, and thank you for sharing the connection too. I knew you had been an ithe customer, but I didn&#8217;t know at at what depth. And so I appreciate that and that&#8217;s exciting. It&#8217;s fulfilling to know that we had a, we had a help in what you&#8217;re doing. Um, but like how Okay, you know, downsizing from the nonprofit spurred the start of you this great agency that you now run and then a client approaching you about the need for accessibility. And it&#8217;s funny because what I know of you today is a huge champion for accessibility, particularly in WordPress Yeah. For all the things you do. And I don&#8217;t even know all the things you do, but I I know you are a continued to keep the conversation around accessibility within the WordPress community, and it&#8217;s so beneficial to have passionate people, but to see where the start and now you live and breathe it, uh, is really exciting. Yeah.</p>\n\n\n\n<p>Bet Hannon (00:20:25) &#8211; And I&#8217;m not even the most technical person about accessibility on our team. Right? I, I&#8217;m, I&#8217;m, I I I, I, I know conceptually how important it is. I&#8217;m super passionate about it, but, but those like nitty gritty technical details of implementing this thing or that thing, um, are, are really not my wheelhouse. That, which is why we have great people on our team for that sort of stuff, right? Yeah. Um, I can be the, um, more of the, in, in terms of the agency, more of the, the advocate, the out front, the per the cheerleader, the, uh, the lead swinging along, but . But every once in a while I&#8217;ll be somewhere someone will ask this highly technical question and I&#8217;m like, uh, yeah, you I gotta call in. That&#8217;s why you</p>\n\n\n\n<p>Cory Miller (00:21:06) &#8211; Have a great team. That&#8217;s</p>\n\n\n\n<p>Bet Hannon (00:21:07) &#8211; Exactly right. That&#8217;s exactly right. And I don&#8217;t feel bad about that. It&#8217;s, uh, and, and I&#8217;m super upfront about that because I think, um, that&#8217;s, that&#8217;s probably true no matter what your specialization is, right? Mm-hmm.&nbsp; at a certain level. I mean, you have enough commitment and you understand, uh, and you understand what that commitment entails so that you&#8217;re, you don&#8217;t, but you don&#8217;t have to be in the deep down trenches of it so much that you, um, you know what I mean? It&#8217;s kind of like, um, in fact, the more you spend there, the less you&#8217;re spending time on the business. And so we actually continue to have that piece where I wear so many hats where I&#8217;m still, there&#8217;s still some technical things that only I do, only I&#8217;m the one that deals with all the D Ns stuff, right? So that&#8217;s like, so we&#8217;re still, because we&#8217;re still small, we all wear those hats, but figuring out how we can, um, continue to manage that, you know, the growth and those, those projects and pieces mm-hmm.&nbsp; where, um, we still have time for me to work on the business and not just in the business. Right.</p>\n\n\n\n<p>Cory Miller (00:22:18) &#8211; Exactly. And I think this is such a technical subject too that is always evolving, always to be remiss. And I love the authenticity and openness of, like, I don&#8217;t, that&#8217;s why I have these specialists that know these things, because that&#8217;s one thing I have learned about accessibility is there is so much nuance to it that it is constantly evolving. Like even knowing that there&#8217;s an EU thing coming out in the next year and a half, I mean, there&#8217;s so much new nuance to this, and that&#8217;s why having great agency partners like Access card is key because you&#8217;re managing those details. Your team is keeping up with those things. And I, and I love that. Yeah. I was talking to one of our fellow agency owners that, you know, and the, the, the evolving significance of the website in any organization has really evolved from back in the days we&#8217;re talking about. It was kind of an afterthought, you know? And now it&#8217;s like, especially through pandemic, have seen the value of the website, and then you go, there&#8217;s a, there&#8217;s nuances here that you need to pay attention to, like accessibility. So. Yep.</p>\n\n\n\n<p>Bet Hannon (00:23:24) &#8211; Absolutely. And even then, you know, the more we&#8217;ve gotten involved in doing stuff around e-commerce, there are, you know, I, I think you&#8217;re right. I think, you know, like when we were first starting out, it was really sort of an afterthought digital brochure Yep. For the most part. Yep. Yep. And then folks grasped, uh, and we did a ton of coaching with folks about how to use the blog functionality for all your dated content so that you&#8217;re simple. Like you&#8217;re simplifying some of that management of piece. People did get a bigger idea during the pandemic, but you know, when you start diving into e-commerce, I if, if an e e-commerce or even an l m s site or a big membership site, if they&#8217;re, if they&#8217;re really paying attention and really working on these things, they&#8217;re starting to deal with levels of detail around conversion rate optimizations, and how do you place things on the page to, uh, you know, help help, um, you know, convince the reluctant customer to try your product, right?</p>\n\n\n\n<p>Bet Hannon (00:24:24) &#8211; Or, uh, uh, try a trial membership or whatever those kind of pieces are. But that level, uh, getting down into that level of beginning to think about, it&#8217;s not just throwing stuff up on the page and trusting that people will read this wall of content or what, you know, you have to be thoughtful about how you&#8217;re putting things all together. And I think people are coming partway. I think accessibility will be an increasing part of that for folks, is really figuring out. They, and, and I find as I talk to agency owners and other folks in the WordPress space, the agency folks know it&#8217;s there. They, they, uh, I think in some cases they think their folks have a handle on it, when maybe they have a kind of a, you know, a, a, a very, um, base level understanding. And that&#8217;s okay. But, um, just understand.</p>\n\n\n\n<p>Bet Hannon (00:25:19) &#8211; And a lot of folks I think are just scared mm-hmm. , and they don&#8217;t feel like there&#8217;s, um, they, they&#8217;re, they may not, fearful is the right word, but they&#8217;re reluctant to get involved with accessibility until they start hearing from clients that the clients want it. Mm-hmm. , they don&#8217;t feel like, because they feel like it might be just the latest new thing. I get that. Right. And so how do they begin to, you know, is it, is it gonna be really worthwhile to invest some time and energy and people in, um, and I, I&#8217;d say I think this is a little different than some of the other fads that may have come across. And so,</p>\n\n\n\n<p>Cory Miller (00:25:57) &#8211; Well, I wanna switch gears for a moment. Um, we&#8217;ve talked about accessibility, but the work you do with e-commerce and l m s, meaning courses mm-hmm. , the ability to create courses. And curious what you&#8217;re seeing in those two, those the broader e-commerce space. Um, we&#8217;ve talked about the, you know, we, we had the digital brochure days, now it&#8217;s realizing, oh, I can grow my business online and through WordPress, particularly as the best tool that I know of for sure to do all that. But I&#8217;m curious what you&#8217;re seeing, like, it seems like there&#8217;s signals of, like, when you get into L m s, this is a specialized part of the e-commerce broad brand. Um, what are you seeing in, in those, the bigger e-commerce and then the l m s space in regards to clients and how they think and are using websites and e-commerce and l m s to power and grow their organizations?</p>\n\n\n\n<p>Bet Hannon (00:26:51) &#8211; Um, well, I think, um, you know, there&#8217;s, there certainly are folks that are doing that. And I think there are folks that a, at least have an inkling that there is more, that they could always be kind of tweaking a little bit more. And one of the, uh, advantages that people are discovering is that there are communities out there of folks where they can connect and learn from one another. So, um, you know, you can get involved in, um, you know, e e-commerce communities, uh, that are maybe some of them even platform agnostic that can begin to talk about, well, what are some of the third party integrations that you might wanna look at? What are the, what are some of the strategies for having your own site and site content, but also doing Amazon or also doing Walmart or other, some of these other platform pieces, right?</p>\n\n\n\n<p>Bet Hannon (00:27:41) &#8211; So, and what are, what are the strategies for pulling those all together? Um, so just kind of finding ways to, uh, you know, and WordPress has always been really great about that sense of community and, and helping one another. And that&#8217;s what post status really is in a way, right? As kind of a, a community of folks where we can kind of bounce ideas off one another, can learn from one another, um, um, get those ideas going. And so I, I think I see, I do see that happening and I see that happening around accessibility. Some as well as just more generally about how do we begin to, um, how do we begin to keep, keep raising the bar a little bit, right? You know, as you start your site and you, you, you get it going and, and there&#8217;s a kind of, there you gotta pay attention to all those really super base level kinds of things.</p>\n\n\n\n<p>Bet Hannon (00:28:30) &#8211; And then when you get, uh, I think a lot, a lot of times people starting out think, oh, I&#8217;ll, I&#8217;ll have it made when I get, you know mm-hmm. , these, this little list of things done. And then, you know, you realize, oh, no, there&#8217;s some more things I need to do, or now I need to tackle this next thing. And that it&#8217;s always gonna be that way. It&#8217;s kind of like, it&#8217;s always gonna be a little bit more that you need to do in terms of optimizing it. And I think business owners are starting to realize that even just about their non eCommerce sites, that, that ideally there&#8217;s, there&#8217;s, you can&#8217;t make it the focus of everything, right. But that it&#8217;s not something, it&#8217;s not, uh, you know, we still work with clients once in a while. Like, I just need a website. And then it&#8217;s just like, when it&#8217;s done, it&#8217;s done, and it&#8217;s gonna sit over there for another five years and then I&#8217;ll come back to it. And that&#8217;s just not the way websites work, um, anymore. For sure. So,</p>\n\n\n\n<p>Cory Miller (00:29:21) &#8211; Yeah. Well, if you&#8217;re only thinking about that, you&#8217;re thinking very small and leaving a lot of opportunity on the table, right? Where you nowadays, if you have a business or organization like a nonprofit, you got to, it&#8217;s, it&#8217;s par for the course. But I love that you have background and still work with nonprofits too. Mm-hmm. , I mean, that&#8217;s a different type of e-commerce, right?</p>\n\n\n\n<p>Bet Hannon (00:29:43) &#8211; Oh my gosh, yes. And, um, we just finished and launched a couple weeks ago, uh, a site for, uh,&nbsp; the, uh, and, and when they first came to us, I mean, this is part as an agency under two, it&#8217;s was, uh, uh, one thing that I had learned along the way was like, sometimes you get approached and the, you know, based on the name or the, what the organization does, you think, oh, that&#8217;s a small budget group, , they&#8217;re, they&#8217;re looking for a $500 website, right? Um, so when we were first approached by the, uh, can I, can I say clients? Yeah,</p>\n\n\n\n<p>Cory Miller (00:30:15) &#8211; Absolutely. You</p>\n\n\n\n<p>Bet Hannon (00:30:16) &#8211; Can. When I was first approached by the transgender law sender, I thought, oh yeah, that&#8217;s, that&#8217;s gonna be fairly small. Oh no, they have a $5 million a year budget. I don&#8217;t know, there&#8217;s some funding piece. And they are very sophisticated in all this fundraising that they do, and they&#8217;re using all these different like, enterprise level fundraising tools. And what they, they approached us was about, because they have a significant outreach to people with disabilities, and they had become aware that their own website was not accessible. And so they, uh, pursued actually a pretty, uh, one, one of the larger projects that we&#8217;ve done in terms of, it was, uh, a 13 year old WordPress website and had had dozens and dozens of content creators over the years. And so part of what we did was clean a lot of that up, but do lots of accessibility improvements and things like, you know, we discovered hundreds of PDFs that were not accessible.</p>\n\n\n\n<p>Bet Hannon (00:31:12) &#8211; And so we came in, you have to take the content out of the pdf, put it on the page, and then say, well, you can download this here, but here&#8217;s the accessible content that&#8217;s on the page surface. Mm-hmm. . And we did, you know, we had multiple, multiple people working on all of that for a long time. But Yeah. And, and made it, uh, you know, I think they were a little afraid, you know, there&#8217;s this stereotype that if it&#8217;s accessible, it&#8217;s ugly. And, uh, you know, we went to , uh, you should look at it cuz we, uh, we created a really stunning, I think our fo not me, uh, not, they don&#8217;t let me near the design tools, but the, the design people created just this amazing site that is, you know, that with a vastly improved accessibility. No site is a hundred percent accessible, but, you know, the improvements here were quite significant. And, and it was nice to work with clients that their, their motivation was not avoiding getting sued. Their motivation was, we have people in our organization who can&#8217;t access this stuff. So, uh, it was great. It was great to work with them.</p>\n\n\n\n<p>Cory Miller (00:32:22) &#8211; So let me sidebar a second. You said no side is a hundred percent accessible. Great. Tell me more.</p>\n\n\n\n<p>Bet Hannon (00:32:29) &#8211; So I think that is also a misconception a lot of times that if we just go to the, you know, the website content accessibility guidelines, if we just make everything according to the guidelines, then we&#8217;re kind of bulletproof and there&#8217;s no such thing, right? Because a lot, first of all, a lot of accessibility is contextual. So it depends on what you&#8217;re trying to do with a particular image, with a particular layout, um, what the flow of the content is. A lot of that contextual stuff is important. Um, so it&#8217;s not like, it&#8217;s not like accessibility stuff is hard and fast rules, right? And so, um, it&#8217;s, it&#8217;s more an art than a science in some, in some ways, right? Hmm. Um, so that&#8217;s one and two accessibility, um, strategies are changing a lot. And you really, I think it&#8217;s more effective to think about accessibility as a form of user experience optimization.</p>\n\n\n\n<p>Bet Hannon (00:33:24) &#8211; Mm-hmm. . So you&#8217;re not, you&#8217;re, you&#8217;re really just broadening the user personas and thinking about user experience mm-hmm. . And so it doesn&#8217;t make any sense to say your site is a hundred percent on user experience, something, you know, it, that, that doesn&#8217;t make any sense at all. But you can certainly, I mean, certainly there&#8217;s a lot of low hanging fruit that you&#8217;re gonna do, just like for user experience, right? And in terms of making, improving that. And so rather than talk about, you know, sort of being accessible, you wanna say working on accessibility or improving accessibility, right? And, and, um, it&#8217;s kind of like SEO in that way, right, too, right? Yep. You know, it&#8217;s, there&#8217;s a lot of basic best practices that everybody should do. There are some things definitely you can do that are shooting yourself in the foot with SEO or, or accessibility. But, you know, once you deal with those base level pieces, then it&#8217;s really about continuing to think about that experience to listen to your users when they give you feedback about something that isn&#8217;t accessible.</p>\n\n\n\n<p>Cory Miller (00:34:28) &#8211; Oh, that&#8217;s good. Absolutely. From the user experience, if you think about that, that you reset us there, or me, I go absolutely. It&#8217;s another avatar to persona to be thinking about as you want people to come to your site and float through and take an action. Yeah. But</p>\n\n\n\n<p>Bet Hannon (00:34:43) &#8211; It&#8217;s not one, one avatar though. But it&#8217;s</p>\n\n\n\n<p>Cory Miller (00:34:45) &#8211; Exactly many, many</p>\n\n\n\n<p>Bet Hannon (00:34:47) &#8211; Avatars, right? So the colorblind person, the person mm-hmm.&nbsp; own vision, the person who&#8217;s completely blind, the person who has no, uh, can&#8217;t use a mouse, right? So you get all of these various avatars and there are, I would say, you know, there, there&#8217;s certainly a person who&#8217;s deaf, right? So you get, you get some avatars that are there that you begin to work with, and then, you know, it, it&#8217;s just sort of human nature. We say, oh, we&#8217;ve completely forgot about the person with reading disabilities, right? So now we gotta come back and, uh, begin to think about, uh, did we, did we take that into account? So</p>\n\n\n\n<p>Cory Miller (00:35:22) &#8211; Here&#8217;s a quick sidebar cuz you mentioned death. And I go, I, in the initial list I was waiting for you to say, um, hearing impaired or, or deaf. And I go, I, I, six years ago got hearing aids and um, it&#8217;s amazing they&#8217;re Bluetooth enabled, but it&#8217;s, yep. This is maybe a nuance off the, off the trail of a second, but they&#8217;re Bluetooth to my phone. Yep. And so I&#8217;ll be looking at the web, and all of a sudden, I can always tell when a site has something, um, like there&#8217;s no audio video on the page necessarily, but my Bluetooth kicks in for my hearing aids. And I go, now this is the skeptical, you know, hat and me going, wh why are they accessing my microphone in some way? It&#8217;s really interesting, but I pay attention to the fact that now I need these, I rely on them every day, you know? Absolutely. And so how important that is to, to me, and I can just see those that I do have hearing without hearing aids, however significantly enhance with hearing aids, like I can actually, I don&#8217;t know, function. Um Yep. It, it brings that more empathetic to me to know, oh, can I, could you even imagine someone with ocular, for instance, implants and like that the, the need for ex accessibility just kind of even becomes more aware to me. Yep,</p>\n\n\n\n<p>Bet Hannon (00:36:42) &#8211; Yep. And you know, the, the, the number of people that bring disabilities with them as their, their users increases with age. Right? We all right? Yep. Uh, things, things like hearing like you and, you know, I got hearing aids within the last year too, and so, uh, congrats. But also thank you. Um, also things like color perception changes as you age, right? Mm-hmm. , so, so some of those as the lens of your eye yellows, right? So, uh, there&#8217;s kind of a, a biological piece, right? But, but it&#8217;s also, you know, any of us, any of us are just one illness or accident away from a disability, right? And so, um, there&#8217;s, there&#8217;s that piece of, you know, making it, uh, thinking about including accessibility that kind of sensitizes you to that. But when you think about you&#8217;re improving, you&#8217;re improving the user experience of people with disabilities, when you do that, you actually improve the user experience for everybody. And so I usually say it&#8217;s kind of like those curb cuts in the sidewalk, right? They&#8217;re made for wheelchairs, but like, when I&#8217;m dragging my luggage, I&#8217;m really grateful for those, right? So, yep. Uh, it&#8217;s, all of those kinds of improvements will help the user experience across the board for everyone. Mm-hmm. .</p>\n\n\n\n<p>Cory Miller (00:38:00) &#8211; Yeah. You watch</p>\n\n\n\n<p>Bet Hannon (00:38:01) &#8211; Stuff with captions on</p>\n\n\n\n<p>Cory Miller (00:38:02) &#8211; All the time. I have for probably 10 years.</p>\n\n\n\n<p>Bet Hannon (00:38:06) &#8211; I started doing it, yeah. About 10 years ago when we were watching British crime shows and I couldn&#8217;t understand people&#8217;s accents sometimes. And we watch it with all the time with stuff now. And, um, they say that, um, uh, on social media, people who are watching videos with the sound off of those people, 80% of them have no hearing impairment.</p>\n\n\n\n<p>Cory Miller (00:38:33) &#8211; I, so, well, I obviously needed hearing aids, but I did it because I read much faster than I can follow. Absolutely. This, in fact, zoom has the feature with ca closed captioning. Sometimes if it&#8217;s a heavier accent, I&#8217;ll do it there too, but I&#8217;m like, I find myself going, I&#8217;m not watching, I&#8217;m reading , you know, so often that that&#8217;s how I get the story. But yeah. And I don&#8217;t like to have my volume on social media, so I&#8217;m really glad that accessibility is a thing, um, because I&#8217;m like, I don&#8217;t wanna listen to it. I wanna read it, you know? Yep, yep. Um, I actually get offput sometimes when everything is video. Cause I go, even though I&#8217;m doing video now, it&#8217;s because I wanna read read the Captains. So,</p>\n\n\n\n<p>Bet Hannon (00:39:15) &#8211; Yeah. But you know, there&#8217;s, um, if you put the, like if people are doing a piece like this and then you can get it, there are services to get it automatically converted to a transcript mm-hmm. , but when you provide the transcript in addition to the closed captions, right? If you provide the transcript, then I can remember, oh, Corey and I talked about this one thing, and I&#8217;m gonna go back to that. Now I can search through the transcript Yeah. And find it and not have to listen to the whole thing. People do that a lot. People tell us all the time that they do that. So</p>\n\n\n\n<p>Cory Miller (00:39:43) &#8211; I do, I&#8217;m glad YouTube now has that part of it, um, because I wanna get the content, but I wanna scan down and read. And sometimes I&#8217;ll play it and just watch the transcript scroll, you know, so, and then we do transcripts, everything we do here, um, yeah,</p>\n\n\n\n<p>Bet Hannon (00:39:57) &#8211; Yeah,</p>\n\n\n\n<p>Cory Miller (00:39:58) &#8211; Probably one for my own, like, I, I like to do that, but also to make him available in different formats, so yeah. Awesome. Well bet. Thank you for this. Um, what, uh, I&#8217;m curious, what exciting things do you have going now? What are you doing that you&#8217;re excited about? Um, next steps, anything you&#8217;re focusing on that you wanna share with our audience?</p>\n\n\n\n<p>Bet Hannon (00:40:20) &#8211; Yeah, I&#8217;m, I&#8217;ve, I&#8217;ve been trying to, to, you know, part of, part of uh, part of running an agency is being a bit of an entrepreneur, right? And you&#8217;re always tr uh, at least for me, I&#8217;m always trying things and pu focusing on things or just, you know, trying experiments. Sometimes they&#8217;re just thought experiments and sometimes, you know, you&#8217;re actually kind of build &#8217;em out a little bit and see if they stick. It&#8217;s kinda like, you know, throw throwing the proverbial pasta against the wall to see if it sticks. So I&#8217;ve been playing with, um, would having productized services be an interesting thing for accessibility and remediation? So I&#8217;ve cut it out there. I&#8217;m kind of trying to, you know, talking with people who do these things or, and they look at what we&#8217;ve got up there and oh, it&#8217;s a little confusing. How do you pick a package? Oh, okay. Yeah. So figuring out some of those, so that&#8217;s what I&#8217;m playing with right now is kind of like, um, does that really make sense? It makes more sense for a site owner. Um, maybe not it for an agency, but um, although they could contract it out I suppose. But yeah, just trying to sort through that and play a little bit more with some productized services around accessibility and remediation, auditing and remediation stuff.</p>\n\n\n\n<p>Cory Miller (00:41:35) &#8211; Yeah. That&#8217;s awesome. Well bet. Tell us where we can find more about yourself and your agency.</p>\n\n\n\n<p>Bet Hannon (00:41:42) &#8211; Yeah, so our website is accessi cart.com and uh, you can contact me there. I&#8217;m still on Twitter some, although it just feels a more and more like a ghost town there. Um, and we&#8217;re on LinkedIn, of course, uh, excessive cart and then also Bet Hannon. So love to, and I&#8217;m in the slack for post status, so that&#8217;s a great place to reach me.</p>\n\n\n\n<p>Cory Miller (00:42:04) &#8211; Fantastic bet, Hannon, thanks so much for sharing your journey and what your agency is doing in our world, particularly with the e-commerce and accessibility. Keep doing what you&#8217;re doing. But thank you for being on today for post status draft.</p>\n\n\n\n<p>Bet Hannon (00:42:18) &#8211; Thank you, Ebra fun. Great time.</p>\n<p>This article was published at Post Status — the community for WordPress professionals.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 12 May 2023 17:11:17 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Cory Miller\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:33;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:74:\"Akismet: Changing the Landscape: Akismet’s New Partnership with Arwen.ai\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:26:\"http://akismet.com/?p=8895\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:42:\"https://akismet.com/blog/arwenpartnership/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:3159:\"<img src=\"https://akismet455732288.files.wordpress.com/2023/05/akismet-and-arwen-feature.png?w=1024\" alt=\"\" class=\"wp-image-8897\" />\n\n\n\n<p>Imagine if the web was a city. A bustling metropolis, teeming with people, conversations, and ideas. Now imagine if this city had no litter, no misplaced graffiti, no danger lurking around the corner. Imagine if every corner of this city was a safe, inviting space for people to interact, to engage, to learn, to grow.</p>\n\n\n\n<p>Well, that&#8217;s the vision we at <a href=\"https://akismet.com/\">Akismet</a> have for the web. And this week, we&#8217;re taking a significant step in realizing that vision. We&#8217;re thrilled to announce our partnership with <a href=\"https://www.arwen.ai/\">Arwen.ai</a>, a like-minded ally that shares our vision for a better, kinder web.</p>\n\n\n\n<span id=\"more-8895\"></span>\n\n\n\n<p>Arwen is an AI tool that has been a shining beacon of hope in the realm of social media, swiftly removing harmful and unwanted comments before they can cause any damage. Brands that use Arwen are able to keep their channels free from toxicity, bullying, racism, and the other forms of “graffiti” that too often pollute social media.</p>\n\n\n\n<p>This collaboration couldn&#8217;t have come at a better time, coinciding with Mental Health Awareness Month. Together, we&#8217;re striving to make the web a kinder, safer place for everyone.</p>\n\n\n\n<p>This strategic alliance isn&#8217;t just about us, though. It&#8217;s about providing top-notch security and moderation solutions to some of the world&#8217;s most influential companies and personalities, from tech powerhouses like ConvertKit, Netlify, and Bluehost, to Formula One teams like Red Bull, Alpine, and Mercedes, to media giants like ITV and Overtime.tv, and superstar drivers like Lewis Hamilton and George Russell.</p>\n\n\n\n<p>This partnership is a testament to the belief that the web can be a more welcoming place, a place where interactions are meaningful, where engagement is encouraged, and where every voice matters. It&#8217;s a commitment to ensure brand safety, to promote inclusive spaces, and to foster collaboration.</p>\n\n\n\n<p>Our leaders echo this sentiment. David Schwister, Jetpack&#8217;s Vice President of Strategic Partnerships and Global Head of Enterprise Sales at Automattic, said, &#8220;We are thrilled to be partnering with the Arwen team. We believe Arwen&#8217;s technology will be of tremendous value not only to our existing and new Akismet clients&#8217; social channels, but also provide Arwen&#8217;s current and prospective customers the ability to protect all comments, forms, and chat systems from spam on their owned and operated sites using the power of Akismet – keeping the web a safer place.&#8221;</p>\n\n\n\n<p>Matthew McGrory, CEO and Co-founder of Arwen, says, &#8220;It&#8217;s great to be working with Akismet to bring a full-stack solution to our clients across all their digital assets to enhance engagement and ensure brand safety for them and their customers.&#8221;</p>\n\n\n\n<p>Here&#8217;s to a cleaner, safer web, one free of spam and toxicity &#8211; and filled with meaningful interactions.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 12 May 2023 15:12:30 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Drew Breaux\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:34;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:60:\"Do The Woo Community: Do the Woo Friday Show with Adam Weeks\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=75114\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:59:\"https://dothewoo.io/do-the-woo-friday-show-with-adam-weeks/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:456:\"<p>In this show we talk about the challenges of finding a good resource to help you choose a hosting company and Adam\'s new venture that will help support the WordPress media ecosystem.</p>\n<p>&gt;&gt; The post <a rel=\"nofollow\" href=\"https://dothewoo.io/do-the-woo-friday-show-with-adam-weeks/\">Do the Woo Friday Show with Adam Weeks</a> appeared first on <a rel=\"nofollow\" href=\"https://dothewoo.io\">Do the Woo - a WooCommerce Builder Community</a>	.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 12 May 2023 12:48:47 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:35;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:92:\"WPTavern: Essential Addons for Elementor Patches Critical Privilege Escalation Vulnerability\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=144929\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:103:\"https://wptavern.com/essential-addons-for-elementor-patches-critical-privilege-escalation-vulnerability\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:1942:\"<p><a href=\"https://wordpress.org/plugins/essential-addons-for-elementor-lite/\">Essential Addons for Elementor</a>, a plugin with more than a million active installs,  has patched an unauthenticated privilege escalation vulnerability in version 5.7.2. The vulnerability was discovered on May 8, 2023, and reported by Patchstack researcher Rafie Muhammad. It was given a 9.8 (Critical severity) CVSS 3.1 score and is not yet known to have been exploited.</p>\n\n\n\n<p>Muhammad outlined the vulnerability in a <a href=\"https://patchstack.com/articles/critical-privilege-escalation-in-essential-addons-for-elementor-plugin-affecting-1-million-sites/\">security advisory</a> published today:</p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>This plugin suffers from an unauthenticated privilege escalation vulnerability and allows any unauthenticated user to escalate their privilege to that of any user on the WordPress site.</p>\n\n\n\n<p>It is possible to reset the password of any user as long as we know their username thus being able to reset the password of the administrator and login on their account. This vulnerability occurs because this password reset function does not validate a password reset key and instead directly changes the password of the given user.&nbsp;</p>\n</blockquote>\n\n\n\n<p>The plugin&#8217;s authors published the patch today, on May 11, with the following note in the changelog:</p>\n\n\n\n<p><em>5.7.2 – 11/05/2023<br />Improved: EA Login/Register Form for Security Enhancement<br />Few minor bug fixes &amp; improvements</em></p>\n\n\n\n<p>The vulnerability affects sites using versions 5.4.0 to 5.7.1 of Essential Addons for Elementor. Users are advised to update to the latest version 5.7.2 immediately now that Patchstack has <a href=\"https://patchstack.com/articles/critical-privilege-escalation-in-essential-addons-for-elementor-plugin-affecting-1-million-sites/\">published</a> the proof of concept for exploiting it.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 12 May 2023 00:34:09 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Sarah Gooding\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:36;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:115:\"WPTavern: MasterWP Launches 2023 WordCamp US Travel Program with $10K in Grants for Underrepresented Speaker Groups\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=144909\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:125:\"https://wptavern.com/masterwp-launches-2023-wordcamp-us-travel-program-with-10k-in-grants-for-underrepresented-speaker-groups\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:4590:\"<p>WordCamp US 2023, which is being held <a rel=\"noreferrer noopener\" href=\"https://us.wordcamp.org/2023/\" target=\"_blank\">August 23-25 in National Harbor</a>, has opened its <a href=\"https://us.wordcamp.org/2023/apply-to-speak-at-wordcamp-us-2023/\">call for speaker applications</a>. If financial considerations are preventing anyone from applying, there are scholarships and grants available to help cover travel expenses. WCUS is now accepting applications for the <a href=\"https://us.wordcamp.org/2023/apply-now-for-the-kim-parsell-memorial-scholarship/\">Kim Parsell Memorial Scholarship</a> for travel. This particular scholarship applies to anyone who is a WordPress contributor, identifies as a women, has never attended WCUS, and requires financial assistance to attend.</p>\n\n\n\n<p>In the interest of promoting a more diverse pool of speakers, MasterWP has launched its travel grant program for WCUS that will support a larger number of applicants. The program will provide more than $10,000 in grants for members of underrepresented groups who are accepted to speak at the event. Those who are selected will receive at least $1,000 towards their travel expenses.</p>\n\n\n\n<p>In 2022, the program paid for seven speakers and organizers from underrepresented groups attending WCUS in San Diego. This year MasterWP is aiming to support more speakers and has already received contributions from AccessiCart, Nexcess, Paid Memberships Pro, The WP Minute, and UnlimitedWP towards the fund. They are still <a href=\"https://masterwp.com/travel-grants-for-wordcamp-us-2023/#companies\">accepting corporate grant partners</a> and 100% of funds contributed go directly to the grant recipients.</p>\n\n\n\n<p>In recent years, flagship WordCamps have stepped up their work towards diversifying their speaker lineups, as the community has held organizers&#8217; feet to the fire when events failed to recruit a diverse selection.  WordCamp Europe has come under scrutiny once again this year for its response to <a href=\"https://twitter.com/michelleames/status/1655970579248193536\">criticism about the lack of diversity</a> in its early speaker announcements. The event has a <a href=\"https://europe.wordcamp.org/2023/speaker-support-program/\">speaker support program</a> that connects speakers to companies for financial support but is not involved in the selection process.</p>\n\n\n\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">So far only 25% of the speakers announced for <a href=\"https://twitter.com/hashtag/WCEU?src=hash&ref_src=twsrc%5Etfw\">#WCEU</a> are women (by name/photo), and only three appear to be non-white. Hoping to see some more inclusion in the next few rounds of announcements.</p>&mdash; Michelle Frechette (@michelleames) <a href=\"https://twitter.com/michelleames/status/1655970579248193536?ref_src=twsrc%5Etfw\">May 9, 2023</a></blockquote>\n</div>\n\n\n\n<p>&#8220;If we want to build WordPress for the next generation, we need to be inclusive,&#8221; StellarWP director of community engagement and <a href=\"https://wptavern.com/new-wp-speakers-website-helps-event-organizers-find-speakers\">WP Speakers</a> project creator Michelle Frechette <a href=\"https://twitter.com/michelleames/status/1656027661632765955\">said</a>.</p>\n\n\n\n<p>&#8220;The next generation is already demanding it. Inclusion is the future. Without it we are irrelevant.&#8221;</p>\n\n\n\n<p>MasterWP&#8217;s travel grant program was created as an independent initiative and is not affiliated with WordCamp or The WordPress Foundation. A growing dissatisfaction with speaker diversity at WordCamps has led WordPress companies to create their own means of supporting the diversity they hope to see at events.</p>\n\n\n\n<p>&#8220;My conversations with leaders at several major companies led me to believe that many well-meaning, friendly and progressive people simply do not understand that some people cannot afford to participate in the career-growth opportunity of attending a major WordCamp – a similar dynamic to <a rel=\"noreferrer noopener\" href=\"https://news.climate.columbia.edu/2022/03/21/unpaid-internships-are-unethical-and-wrong/\" target=\"_blank\">the unfairness of unpaid internships</a>,&#8221; MasterWP publisher Rob Howard said in a <a href=\"https://masterwp.com/our-wordcamp-travel-program-stats-recap-and-the-future/\">recap of the 2022 program</a>.</p>\n\n\n\n<p>&#8220;Since diversity is fundamentally an economic issue, improving it requires economic change. The travel sponsorship is a small economic change that has already made a big impact.&#8221; </p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 11 May 2023 21:29:41 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Sarah Gooding\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:37;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:77:\"Post Status: WP 6.2.1 RC1 • Annual Survey Results • WCUS Scholarship Fund\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://poststatus.com/?p=149286\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:80:\"https://poststatus.com/wp-6-2-1-rc1-annual-survey-results-wcus-scholarship-fund/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:19386:\"<h2 class=\"wp-block-heading\" id=\"h-this-week-at-wordpress-org-april-3-2023\">This Week at WordPress.org (May 8, 2023)</h2>\n\n\n<div class=\"has-background has-theme-palette-8-background-color wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">WordPress 6.2.1 RC1 is now available for testing, and planning is underway for the 6.3 AND 6.4 release squad members. Head over to the Core team website for more information. <br /><br />Each year the WordPress community has an opportunity to participate in the annual survey. The results from 2022 are now available. <br /><br />Contributors that are a self-identifying female, have a financial need and have never attended WordCamp US are encouraged to apply by June 12, 2023, 11:00 pm Eastern time </p></div>\n\n\n<div class=\"wp-block-spacer\"></div>\n\n\n\n<div class=\"wp-block-kadence-infobox kt-info-box_94d1bd-77\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_rocket kt-info-svg-icon\"></span></div></div></div></div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">WP 6.2.1, Survey Results, WCUS Scholarship</h2><p class=\"kt-blocks-info-box-text\"><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f680.png\" alt=\"🚀\" class=\"wp-smiley\" /> <a href=\"https://make.wordpress.org/core/2023/05/09/wordpress-6-2-1-rc1-is-now-available/\">WordPress 6.2.1 RC1 is now available</a><br /><br /><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f50e.png\" alt=\"🔎\" class=\"wp-smiley\" /> <a href=\"https://wordpress.org/news/2023/05/2022-annual-survey-results-next-steps/\">2022 Annual Survey Results &amp; Next Steps</a><br /><br /><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f4b5.png\" alt=\"💵\" class=\"wp-smiley\" /> <a href=\"https://wordpressfoundation.org/news/2023/kim-parsell-memorial-scholarship-for-wordcamp-us-2023/\">Kim Parsell Memorial Scholarship for WordCamp US 2023</a></p></div></div></div>\n\n\n\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_b57166-6e\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\" /></div></div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-news\"><a href=\"https://wordpress.org/news\">News</a></h2>\n\n\n\n<ul>\n<li><a href=\"https://wordpress.org/news/2023/05/episode-55-happy-anniversary-wordpress/\">WP Briefing: Episode 55: Happy Anniversary, WordPress!</a></li>\n\n\n\n<li><a href=\"https://wordpress.org/news/2023/05/2022-annual-survey-results-next-steps/\">2022 Annual Survey Results &amp; Next Steps</a></li>\n\n\n\n<li><a href=\"https://wordpress.org/news/2023/05/the-month-in-wordpress-april-2023/\">The Month in WordPress – April 2023</a></li>\n\n\n\n<li><a href=\"https://wordpressfoundation.org/news/2023/kim-parsell-memorial-scholarship-for-wordcamp-us-2023/\">Kim Parsell Memorial Scholarship for WordCamp US 2023</a></li>\n</ul>\n\n\n\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_8f6276-eb\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\" /></div></div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-9\">\n<div class=\"wp-block-column is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-community\"><a href=\"https://make.wordpress.org/community\">Community</a></h2>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/community/2023/05/10/kim-parsell-memorial-scholarship-for-wordcamp-us-2023/\">Kim Parsell Memorial Scholarship for WordCamp US 2023</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/community/2023/05/08/the-next-generation-of-wordcamps/\">The Next Generation of WordCamps</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/community/2023/05/03/community-team-training-8-boosting-wordpress-meetup-engagement-with-meetup-com/\">Community Team Training #8: Boosting WordPress Meetup engagement with Meetup.com</a></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-core\"><a href=\"https://make.wordpress.org/core\">Core</a> </h2>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/core/2023/05/09/wordpress-6-2-1-rc1-is-now-available/\">WordPress&nbsp;6.2.1&nbsp;RC1 is now available</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2023/05/09/a-week-in-core-may-8-2023/\">A Week in Core – May 8, 2023</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2023/05/04/whats-new-in-gutenberg-15-7-03-may/\">What’s new in Gutenberg 15.7? (03 May)</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2023/05/03/wordpress-6-2-1-planning/\">WordPress 6.2.1 Planning</a></li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-developer-blog\"><a href=\"https://developer.wordpress.org/news/\">Developer Blog</a></h3>\n\n\n\n<ul>\n<li><a href=\"https://developer.wordpress.org/news/2023/05/whats-new-for-developers-may-2023/\">What’s new for developers? (May 2023)</a></li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-meetings\">Meetings</h3>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/core/2023/05/11/developer-blog-meeting-summary-may-4-2023/\">Developer blog meeting summary: May 4, 2023</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2023/05/09/dev-chat-agenda-may-10-2023/\">Dev Chat agenda, May 10, 2023</a></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Design</h2>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/design/2023/05/08/design-share-apr-24-may-5/\">Design Share: Apr 24–May 5</a></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-docs\"><a href=\"https://make.wordpress.org/docs\">Docs</a></h2>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/updates/2023/05/08/documentation-team-update-may-8-2023/\">Documentation Team Update – May 8, 2023</a></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hosting\"><a href=\"https://make.wordpress.org/hosting\">Hosting</a></h2>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/hosting/2023/05/10/hosting-team-meeting-agenda-2023-05-10/\">Hosting Team meeting agenda 2023-05-10</a></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marketing\"><a href=\"https://make.wordpress.org/marketing\">Marketing</a></h2>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/marketing/2023/05/10/day-3-wp20-from-blogs-to-blocks/\">Day 3: #WP20 From Blogs to Blocks</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/marketing/2023/05/09/day-2-wp20-from-blogs-to-blocks/\">Day 2: #WP20 From Blogs to Blocks</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/marketing/2023/05/08/day-1-wp20-from-blogs-to-blocks/\">Day 1: #WP20 From Blogs to Blocks</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/marketing/2023/05/08/faq-for-the-wp20-from-blogs-to-blocks-campaign/\">FAQ for the #WP20 From Blogs to Blocks Campaign</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/marketing/2023/05/02/20-days-to-celebrate-20-years-of-wordpress-from-blogs-to-blocks/\">20 Days to Celebrate 20 Years of WordPress, From Blogs to Blocks</a></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-meta\"><a href=\"https://make.wordpress.org/meta\">Meta</a></h2>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/meta/2023/05/04/matrix-chat-summary-may-4-2023/\">Matrix chat Summary – May 4, 2023</a></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mobile\"><a href=\"https://make.wordpress.org/mobile\">Mobile</a></h2>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/mobile/2023/04/11/contribute-to-the-future-of-the-wordpress-app/\">Contribute to the Future of the WordPress App</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/updates/2023/05/04/mobile-team-update-may-3rd-3/\">Mobile Team Update – May 3rd</a></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-openverse\"><a href=\"https://make.wordpress.org/openverse\">Openverse</a></h2>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/openverse/2023/05/08/last-week-openverse-2023-05-01-2023-05-08/\">A week in Openverse: 2023-05-01 – 2023-05-08</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/openverse/2023/05/03/priorities-meeting-recap-2023-05-03/\">Priorities Meeting Recap 2023-05-03</a></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-performance\"><a href=\"https://make.wordpress.org/performance/\">Performance</a></h2>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/core/2023/05/10/performance-chat-summary-09-may-2023/\">Performance Chat Summary: 9 May 2023</a></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-plugins\"><a href=\"https://make.wordpress.org/plugins\">Plugins</a></h2>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/plugins/2023/03/21/use-of-code-generators-must-remain-gpl-compatible/\">Use of Code Generators Must Remain GPL Compatible</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/plugins/2023/03/10/advance-notice-of-retirement/\">Advance Notice of Retirement</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/updates/2023/05/09/plugin-review-team-update-8-may-2023/\">Plugin Review Team Update: 8 May 2023</a></li>\n</ul>\n</div>\n\n\n\n<div class=\"wp-block-column is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-polyglots\"><a href=\"https://make.wordpress.org/polyglots\">Polyglots</a></h2>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/polyglots/2023/05/10/polyglots-monthly-newsletter-may-2023/\">Polyglots Monthly Newsletter: May 2023</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/polyglots/2023/04/24/defining-the-polyglots-contributor-ladder/\">Defining the Polyglots contributor ladder</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/polyglots/2023/04/13/idea-translate-wordpress-org-tour/\">Idea: translate.wordpress.org tour</a></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-project\">Project</h2>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/project/2023/04/13/wordpress-at-20-in-print/\">Building Blocks: The Evolution of WordPress 2013-2023</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/project/2023/04/19/showcase-content-moderation/\">Revitalizing the Showcase</a></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-support\"><a href=\"https://make.wordpress.org/support\">Support</a></h2>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/support/2023/05/agenda-for-may-11th-support-meeting-2/\">Agenda for May 11th Support Meeting</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/support/2023/04/request-for-input-support-stats/\">Request for input: Support Stats</a></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-test\"><a href=\"https://make.wordpress.org/test\">Test</a></h2>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/test/2023/05/04/fse-program-build-a-block-theme-summary/\">FSE Program Build a Block Theme Summary</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/test/2023/04/17/fse-program-testing-call-21-front-page-fun/\">FSE Program Testing Call #21: Front Page Fun</a></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-theme\">Theme</h2>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/themes/2023/05/08/themes-team-meeting-agenda-for-may-09-2023/\">Themes team meeting agenda for May 09, 2023</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/themes/2023/05/04/stacks-the-first-community-theme/\">Stacks: The first community theme</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/updates/2023/05/09/themes-team-update-may-09-2023/\">Themes team update May 09, 2023</a></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-training\"><a href=\"https://make.wordpress.org/training\">Training</a></h2>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/training/2023/05/09/brainstorm-wordcamp-europe-2023-contributor-day/\">Brainstorm – WordCamp Europe 2023 Contributor Day</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/training/2023/05/09/training-team-meeting-recap-for-may-2nd-2023/\">Training Team Meeting Recap for May 2nd, 2023</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/training/2023/05/05/proposal-creating-github-project-boards-for-smes-and-translators/\">Proposal: Creating GitHub project boards for SMEs and&nbsp;Translators</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/training/2023/05/04/training-team-meeting-recap-for-april-25th-2023/\">Training Team Meeting Recap for April 25th 2023</a></li>\n\n\n\n<li><a href=\"https://learn.wordpress.org/learn-wordpress-may-2023-newsletter/\">Learn WordPress May 2023 Newsletter</a></li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https://learn.wordpress.org/lesson-plans\">Lesson Plans</a></h3>\n\n\n\n<ul>\n<li><a href=\"https://learn.wordpress.org/lesson-plan/it-choosing-and-installing-plugins/\">Scegliere e installare i plugin</a></li>\n\n\n\n<li><a href=\"https://learn.wordpress.org/lesson-plan/fr-setting-a-static-page-as-your-homepage/\">Définir une page statique comme page d’accueil</a></li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tutorials\"><a href=\"https://learn.wordpress.org/tutorials\">Tutorials</a></h3>\n\n\n\n<ul>\n<li><a href=\"https://learn.wordpress.org/tutorial/wordpress-editor-modes-for-streamlining-content-creation/\">WordPress editor modes for streamlining content creation</a></li>\n\n\n\n<li><a href=\"https://learn.wordpress.org/tutorial/exploring-category-templates-with-block-themes/\">Exploring category templates with block themes</a></li>\n\n\n\n<li><a href=\"https://learn.wordpress.org/tutorial/the-wordpress-request-lifecycle/\">The WordPress request lifecycle</a></li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-online-workshops\">Online Workshops</h3>\n\n\n\n<ul>\n<li><a href=\"https://learn.wordpress.org/?meeting=working-with-version-control\">Working with Version Control</a></li>\n\n\n\n<li><a href=\"https://learn.wordpress.org/?meeting=how-to-translate-content-for-learn-wordpress-org\">How to translate content for Learn.WordPress.org</a></li>\n\n\n\n<li><a href=\"https://learn.wordpress.org/?meeting=%E3%82%AD%E3%83%A3%E3%83%83%E3%82%B7%E3%83%A5%E3%81%AB%E3%81%A4%E3%81%84%E3%81%A6%E7%9F%A5%E3%82%8D%E3%81%86%EF%BC%81-wordpress-%E3%82%B5%E3%82%A4%E3%83%88%E3%81%AE-cache-%E8%A8%AD%E5%AE%9A-2\">キャッシュについて知ろう！ ~ WordPress サイトの Cache 設定 ~</a></li>\n\n\n\n<li><a href=\"https://learn.wordpress.org/?meeting=%E3%82%AD%E3%83%A3%E3%83%83%E3%82%B7%E3%83%A5%E3%81%AB%E3%81%A4%E3%81%84%E3%81%A6%E7%9F%A5%E3%82%8D%E3%81%86%EF%BC%81-wordpress-%E3%82%B5%E3%82%A4%E3%83%88%E3%81%AE-cache-%E8%A8%AD%E5%AE%9A\">キャッシュについて知ろう！ ~ WordPress サイトの Cache 設定 ~</a></li>\n\n\n\n<li><a href=\"https://learn.wordpress.org/?meeting=lets-set-up-a-new-header-and-footer-block-theme\">Let’s set up a new header and footer (block theme)</a></li>\n\n\n\n<li><a href=\"https://learn.wordpress.org/?meeting=testing-plugins-for-php-8\">Testing plugins for PHP 8</a></li>\n\n\n\n<li><a href=\"https://learn.wordpress.org/?meeting=wp-dev-livestream-sendig-block-theme\">WP dev livestream: Sendig block theme</a></li>\n\n\n\n<li><a href=\"https://learn.wordpress.org/?meeting=create-a-four-page-wordpress-website-4-design-templates\">Create a four page WordPress website #4: Design templates</a></li>\n\n\n\n<li><a href=\"https://learn.wordpress.org/?meeting=series-create-a-four-page-wordpress-website-3-creating-effective-pages\">[Series] Create a four page WordPress website #3: Creating effective pages</a></li>\n\n\n\n<li><a href=\"https://learn.wordpress.org/?meeting=series-create-a-four-page-wordpress-website-2-themes-fonts-styles\">[Series] Create a four page WordPress website #2: Headers &amp; footers</a></li>\n\n\n\n<li><a href=\"https://learn.wordpress.org/?meeting=series-create-a-four-page-wordpress-website-1-themes-fonts-styles\">[Series] Create a four page WordPress website #1: Themes, fonts, &amp; styles</a></li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-courses\"><a href=\"https://learn.wordpress.org/courses\">Courses</a></h3>\n\n\n\n<ul>\n<li><a href=\"https://learn.wordpress.org/course/converting-a-shortcode-to-a-block/\">Converting a Shortcode to a Block</a></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wp-cli\">WP-CLI</h2>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/cli/2023/04/05/wp-cli-v2-8-0-release-date/\">WP-CLI v2.8.0 release date</a></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wptv\">WPTV</h2>\n\n\n\n<ul>\n<li><a href=\"https://wordpress.tv/category/year/2022/\">Latest WordPress TV videos</a></li>\n</ul>\n</div>\n</div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" />\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-related-news\">Related News:</h2>\n\n\n\n<ul>\n<li><a href=\"https://www.php.net/archive/2023.php#2023-04-13-1\">PHP 8.2.5 Released!</a></li>\n\n\n\n<li><a href=\"https://www.php.net/archive/2023.php#2023-04-13-2\">PHP 8.1.18 Released!</a></li>\n\n\n\n<li><a href=\"https://262.ecma-international.org/13.0/\">TC39</a></li>\n\n\n\n<li><a href=\"https://github.com/composer/composer/releases/tag/2.5.5\">Composer 2.5.5</a></li>\n</ul>\n\n\n\n<p class=\"has-theme-palette-7-background-color has-background\">Thanks for reading our WP dot .org roundup! Each week we are highlighting the news and discussions coming from the good folks making WordPress possible. If you or your company create products or services that use WordPress, you need to be engaged with them and their work. Be sure to share this resource with your product and project managers. <br /><br /><strong>Are you interested in giving back and contributing your time and skills to WordPress.org?</strong> <img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f64f.png\" alt=\"🙏\" class=\"wp-smiley\" /> <a href=\"https://wordpress.org/support/article/contributing-to-wordpress/\">Start Here ›</a><br /><br /><strong>Get our weekly WordPress community news digest</strong> — Post Status&#8217; <a href=\"https://poststatus.com/news/week-in-review/\">Week in Review</a> — covering the WP/Woo news plus significant writing and podcasts. It&#8217;s also available in <a href=\"https://poststatus.com/newsletter\">our newsletter</a>. <img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f48c.png\" alt=\"💌\" class=\"wp-smiley\" /></p>\n\n\n\n<div class=\"wp-block-spacer\"></div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile has-background\"><a href=\"https://poststatus.com/\"><img src=\"https://poststatus.com/wp-content/uploads/2021/09/vertical-post-status-logo-250.png\" alt=\"Post Status\" class=\"wp-image-85823 size-full\" /></a><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-left has-normal-font-size\" id=\"h-get-ready-for-remote-work\">You — and <a href=\"https://poststatus.com/#Agency\">your whole team</a> can <a href=\"https://poststatus.com/#choose-membership\">Join Post Status</a> too!</p>\n\n\n\n<p class=\"has-text-align-left has-small-font-size\"><strong>Build your network. Learn with others. Find your next job — or your next hire.</strong> Read the <strong>Post Status</strong> <a href=\"https://poststatus.com/newsletter/\">newsletter</a>. <img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/2709.png\" alt=\"✉\" class=\"wp-smiley\" /> Listen to <a href=\"https://poststatus.com/podcasts/\">podcasts</a>. <img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f399.png\" alt=\"🎙\" class=\"wp-smiley\" /> Follow <a href=\"https://twitter.com/post_status/\">@Post_Status</a> <img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f426.png\" alt=\"🐦\" class=\"wp-smiley\" /> and <a href=\"https://www.linkedin.com/company/post-status-llc/\">LinkedIn</a>. <img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f4bc.png\" alt=\"💼\" class=\"wp-smiley\" /></p>\n</div></div>\n\n\n\n<div class=\"wp-block-spacer\"></div>\n<p>This article was published at Post Status — the community for WordPress professionals.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 11 May 2023 15:51:27 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:18:\"Courtney Robertson\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:38;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:85:\"Do The Woo Community: Woo DevChat, Building Products with James Kemp and Ross Morsali\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=75100\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:83:\"https://dothewoo.io/woo-devchat-building-products-with-james-kemp-and-ross-morsali/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:455:\"<p>Our guest hosts James and Ross dive into what they are working on, the products they have built, and some other great dev insights. </p>\n<p>&gt;&gt; The post <a rel=\"nofollow\" href=\"https://dothewoo.io/woo-devchat-building-products-with-james-kemp-and-ross-morsali/\">Woo DevChat, Building Products with James Kemp and Ross Morsali</a> appeared first on <a rel=\"nofollow\" href=\"https://dothewoo.io\">Do the Woo - a WooCommerce Builder Community</a>	.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 11 May 2023 11:37:33 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:39;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"WPTavern: WP Engine Releases Frost, A Free Block Theme for Website Builders\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=144600\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:85:\"https://wptavern.com/wp-engine-releases-frost-a-free-block-theme-for-website-builders\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:3635:\"<p>The WordPress Themes Directory is now hosting more than <a href=\"https://wordpress.org/themes/tags/full-site-editing/\">300 block themes</a>, a milestone for the dedicated theme developers who have persevered through the growing pains and evolution of block theming. WP Engine is one of the newest theme authors who helped put the directory over the 300 mark with its submission of <a href=\"https://wordpress.org/themes/frost/\">Frost</a>.</p>\n\n\n\n<p>With its clean, minimal design, 36 patterns, and impeccable attention to detail on block styles, Frost is positioned to quickly become another blockbuster multipurpose theme. It already has more than 1,000 users as it has been in testing for awhile before landing in the official directory.</p>\n\n\n\n<img />\n\n\n\n<p>Frost&#8217;s typography features <a href=\"https://fonts.google.com/specimen/Outfit/about\">Outfit</a>, a geometric sans-serif font, for both header and paragraph text.</p>\n\n\n\n<p>The default color scheme is black and white with a vibrant blue accent color but Frost comes with eight different style variations. Frost designer Brian Gardner showcases a few in the tweet below, with Gutenberg&#8217;s full-screen previews for styles.</p>\n\n\n\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">Feast your eyes on the latest Style Variations setting in the Site Editor, now with full-screen previews. It\'s currently in Gutenberg and will likely make its grand entrance in <a href=\"https://twitter.com/hashtag/WordPress?src=hash&ref_src=twsrc%5Etfw\">#WordPress</a> 6.3! <img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f680.png\" alt=\"🚀\" class=\"wp-smiley\" /><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/2728.png\" alt=\"✨\" class=\"wp-smiley\" /> <a href=\"https://t.co/r7r20GjcdS\">pic.twitter.com/r7r20GjcdS</a></p>&mdash; Brian Gardner (@bgardner) <a href=\"https://twitter.com/bgardner/status/1654472586619658242?ref_src=twsrc%5Etfw\">May 5, 2023</a></blockquote>\n</div>\n\n\n\n<p>When first installing the theme on a new WordPress site, clicking Customize takes the user to the Site Editor with the homepage template pre-filled so there&#8217;s no guesswork involved. Users can immediately start customizing any of the included templates. Frost packages all the usual ones &#8211; 404, archive, home, index, page, search, and single, but also includes a blank template and a &#8220;no title&#8221; template to help users with content that works better without the requirement of a title.</p>\n\n\n\n<img />\n\n\n\n<p>Frost includes 36 patterns for building everything from pricing tables to portfolios, calls-to-action, testimonials, a grid of team members, various heroes, feature boxes, and more. Many of them have dark and light variations. </p>\n\n\n\n<img />\n\n\n\n<p>There are also four full-page layouts that users can insert to build pages and launch websites faster, including About, Pricing, Home, and Links pages. </p>\n\n\n\n<p>Frost could easily be used for building agency websites, portfolios, business sites, and more. It&#8217;s easy to see developers using it as a starter for multiple projects given its minimal design. If website builders are looking for an even more minimalist starting point, Gardner&#8217;s <a href=\"https://wordpress.org/themes/powder/\">Powder</a> theme is a stripped down fork of Frost.</p>\n\n\n\n<p>Check out the Frost theme on its own website at <a href=\"https://frostwp.com/\">frostwp.com</a>, which includes examples of all the patterns, layouts, styles, documentation, and more. <a href=\"https://wordpress.org/themes/frost/\">Frost</a> is available to download for free from WordPress.org. </p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 11 May 2023 02:30:22 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Sarah Gooding\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:40;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:69:\"WPTavern: WooCommerce 7.7.0 Brings Multichannel Marketing Out of Beta\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=144860\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:80:\"https://wptavern.com/woocommerce-7-7-0-brings-multichannel-marketing-out-of-beta\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:2356:\"<p><a href=\"https://developer.woocommerce.com/2023/05/10/woocommerce-7-7-released/\">WooCommerce 7.7.0</a> was released this week with Multichannel Marketing now out of beta. This is the first thing store owners see when they visit the Marketing page in the dashboard. It allows users to connect additional sales channels, such as Google, Amazon, and eBay, and automatically manage inventory across storefronts. </p>\n\n\n\n<p>This addition makes WooCommerce more competitive with platforms like Shopify Plus. Merchants can connect different channels to the store by installing plugins. WooCommerce has <a href=\"https://woocommerce.com/document/multichannel-for-woocommerce-google-amazon-ebay-walmart-integration/\">documentation</a>, including a quick start guide, for configuring Multichannel Marketing. </p>\n\n\n\n<img />\n\n\n\n<p>Version 7.7.0 also introduces updated shopper notices with new, more consistent styles for <a href=\"https://github.com/woocommerce/woocommerce-blocks/blob/313a259798a665a7329fd02e25cd129778e8fd4f/assets/js/base/components/snackbar-list/README.md\">Snackbar lists</a> and <a href=\"https://github.com/woocommerce/woocommerce-blocks/pull/8659#:~:text=and%20new%20styles.-,Docs,-SnackbarList\">Notice banners</a>. More details on targeting the new CSS selectors is in the release post.</p>\n\n\n\n<p>A few other highlights in this release include the following:</p>\n\n\n\n<ul>\n<li>Expanded styling options for<em>Product SKU</em>, <em>Product Price</em>, and <em>Product Image</em></li>\n\n\n\n<li>New Product Reviews block that can be inserted on the Single Product template</li>\n\n\n\n<li>More customization options for Add to Cart button</li>\n\n\n\n<li>Expanded Mini Cart block customization options</li>\n\n\n\n<li>New option to “Upgrade to Blockified Single Product template” from a classic template</li>\n</ul>\n\n\n\n<p>Check out the <a href=\"https://developer.woocommerce.com/2023/05/10/woocommerce-7-7-released/\">7.7.0 release post</a> to see all the new filters and template changes. </p>\n\n\n\n<p>WooCommerce is also running its <a href=\"https://developer.woocommerce.com/2023/05/08/developer-survey-2023-help-us-make-woo-better/\">2023 twice yearly Developer Survey</a>. The survey was designed to capture confidential feedback from developers who build on the WooCommerce platform in order to better understand their needs and make improvements.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 10 May 2023 20:31:10 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Sarah Gooding\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:41;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:89:\"WPTavern: #75 – Mark Westguard on Launching a Plugin Into an Already Competitive Market\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:48:\"https://wptavern.com/?post_type=podcast&p=144812\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:103:\"https://wptavern.com/podcast/75-mark-westguard-on-launching-a-plugin-into-an-already-competitive-market\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:54725:\"Transcript<div>\n<p>[00:00:00] Nathan Wrigley: Welcome to the Jukebox podcast from WP Tavern. My name is Nathan Wrigley.</p>\n\n\n\n<p>Jukebox is a podcast which is dedicated to all things WordPress. The people, the events, the plugins, the blocks, the themes, and in this case launching a plugin into an already competitive market.</p>\n\n\n\n<p>If you&#8217;d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast player of choice. Or by going to WPTavern.com forward slash feed forward slash podcast. And you can copy that URL into most podcast players.</p>\n\n\n\n<p>If you have a topic that you&#8217;d like us to feature on the podcast, I&#8217;m very keen to hear from you, and hopefully you get you or your idea featured on the show. Head to WPTavern.com forward slash contact forward slash jukebox and use the form there.</p>\n\n\n\n<p>So on the podcast today we have Mark Westguard. Mark is an agency owner and developer behind the WS Form plugin. And he&#8217;s on the podcast to chart his journey in the WordPress space, and the different ways he&#8217;s explored to grow the reach of the plugin.</p>\n\n\n\n<p>First up, we talk about why mark started to use WordPress. As you&#8217;ll hear he already had a successful agency, but he could see that the path to profitability was becoming harder each year. WordPress plugins offered the chance of recurring revenue, which was appealing.</p>\n\n\n\n<p>Users of WordPress will know that there are many form solutions. Both free and paid plugins are available, and can handle almost any scenario you might imagine.</p>\n\n\n\n<p>We get into what made Mark pick this as an area to invest in. Surely it would have been easier to work on something brand new? Mark does not think so. He could see gaps in the market and built his solution to cater to those. This involved plenty of market research and analysis of where to put his development efforts.</p>\n\n\n\n<p>We then move onto the subject of turning a well-developed plugin into a viable business. It&#8217;s one thing to build a product, but if you&#8217;re going to make it commercial, much of the work will revolve around ensuring that the world knows about it. Marketing is a relentless enterprise, and one that you should not ignore or underestimate.</p>\n\n\n\n<p>This might mean getting yourself out into the community to meet with other WordPressers, appearing on podcasts, or sponsoring WordPress events. There&#8217;s no perfect answer. Just run with what works and try out new things all the time.</p>\n\n\n\n<p>After that comes support. Mark&#8217;s pretty clear your product will succeed or fail based on how you handle support requests. He thinks that the development of a plugin inevitably leads to support tickets, and this needs to be factored in right from the start.</p>\n\n\n\n<p>We also get into the subject of pricing, and what Mark feels was the right price to pitch his plugin. Is the WordPress ecosystem guilty of expecting a lot from plugins at prices which are realistic? How much of the functionality, if any, should be given away in a free version? And how did he decide which features to charge for?</p>\n\n\n\n<p>Towards the end of the podcast we stray into the plugins use of AI, and how Mark was an early mover in this area. What can be done with forms and AI, and does he see AI as a technology which is going to grow in the future?</p>\n\n\n\n<p>If you&#8217;re interested in finding out more, you can find all of the links in the show notes by heading to WPTavern.com forward slash podcast, where you&#8217;ll find all the other episodes as well.</p>\n\n\n\n<p>And so without further delay, I bring you Mark Westguard.</p>\n\n\n\n<p>I am joined on the podcast today by Mark Westguard. Hello, Mark.</p>\n\n\n\n<p>[00:04:34] Mark Westguard: Hey Nathan, how are you?</p>\n\n\n\n<p>[00:04:35] Nathan Wrigley: Very good, thank you. Mark is joining us today. We&#8217;re going to have a chat all about, well, I guess building plugins in what is a competitive marketplace. Marketing, launching, creating, having an idea for what plugin you&#8217;re going to decide to create. But before we do that Mark, I wonder if you wouldn&#8217;t mind spending just a few minutes, give us a potted history of yourself. Who you are. How come you&#8217;ve ended up developing on top of WordPress. All of that good stuff.</p>\n\n\n\n<p>[00:05:04] Mark Westguard: Yeah. About 26, 27 years ago out of university, I decided I was going to start a web agency. Back when we had to teach companies what the web was. Nowadays everybody knows what the internet is. Back then, we were trying to convince companies that they needed a website. And started an agency. We were quite successful. We were the UK&#8217;s second fastest growing web agency at the time. And went through the whole dot com boom and bust, and have been in the web industry ever since.</p>\n\n\n\n<p>And about, I want to say about 14 years ago, I actually got into the licensing game. I was marrying my wife and, I&#8217;m not a US citizen, my wife is. So we had a bit of an international wedding and we needed to RSVP guests from both countries. So I built an RSVP system, and I thought, oh, other people may want to use this. And I actually licensed it and ended up licensing that to a company called Condé Nast, which people may be familiar with.</p>\n\n\n\n<p>They produced Vanity Fair Magazine and also Brides Magazine. I White labeled it to them. And that was kind of my entry into the licensing world. And that company went on for about six, seven years. I had that company for about six, seven years. And then I got back into the web agency game again, and that&#8217;s when I started using WordPress.</p>\n\n\n\n<p>So that was around about, I want to say, probably about 10 years ago now. We were back in the agency game, building websites and sat down one day with my wife and I said, look, I&#8217;m building all these wonderful things for people, great websites, but also software development and apps and things like that. And decided I want to get back into the licensing game and building a plugin seemed to be a good way of doing that.</p>\n\n\n\n<p>And sat down with my team at the time and said, look, what do you not like about WordPress? What is, you know, a challenge for you when we&#8217;re building websites. And forms came up, and we thought, okay, let&#8217;s try and tackle the form problem. And that&#8217;s basically what started WS Form, and where I am now.</p>\n\n\n\n<p>So really it came from a lot of experience in the web industry, just trying to tackle an issue that we come across personally as a company and wanted to improve on. And that&#8217;s where WS Form was born.</p>\n\n\n\n<p>[00:07:15] Nathan Wrigley: Do you have a relationship with WordPress going back years and years? Or in your case, did you pick WordPress because you knew you wanted to create some sort of solution that you could sell into the market, and WordPress at the time was the dominant force, so that&#8217;s where you ended up? Or have you been building websites with it for many, many years?</p>\n\n\n\n<p>[00:07:34] Mark Westguard: We had been building websites with it, yeah, for quite a long time. I was not the one that introduced my company to it. It was actually one of my employees who went to a WordCamp. Really liked the WordPress product, was very keen about it. It took me, I&#8217;ll be honest, it took me a while to warm up to it because we were originally building websites from scratch. Literally from scratch, and building the admin things for them.</p>\n\n\n\n<p>So the idea of having a pre-built content management system was quite new to me at the time. So, it&#8217;s something that we&#8217;ve been using for at least 10 years. We&#8217;re not by any means like some other companies that have been there for the full 20 years. But yeah, 10 years of building websites, and then more recently getting very much more involved in the community and building plugins.</p>\n\n\n\n<p>[00:08:17] Nathan Wrigley: So the desire was to build a plugin, to sell something into the marketplace, give away a free version as well. And you&#8217;re casting around and you&#8217;re thinking, okay, what thing could we build?</p>\n\n\n\n<p>[00:08:29] Mark Westguard: Right.</p>\n\n\n\n<p>[00:08:29] Nathan Wrigley: Why forms? Of all the things it feels that in the last 10 years even, or more, there have been some incumbent players. I mean, some players have come, some players have gone. But there&#8217;s been some solid competition, some rivals in that space. What on earth were you thinking there? Launching into a marketplace which you could have already described as possibly saturated.</p>\n\n\n\n<p>[00:08:54] Mark Westguard: Partially madness I think. I think that we saw a genuine gap in the market there. There were some frustrations that we had and that other people had as well. You&#8217;re right, it was a very saturated area. It&#8217;s a very well established part of WordPress.</p>\n\n\n\n<p>Every website needs a form. We don&#8217;t particularly like building them. Without a form, you&#8217;re not going to get any feedback from your customers or from potential customers or whoever&#8217;s using your website. We saw that there were better ways that we could do certain things that were lacking in some of these form plugins.</p>\n\n\n\n<p>For example, mobile responsiveness, actually being able to build a fully responsive form with break points. We weren&#8217;t very happy with the number of plugins you had to add to get a form plugin to do what we wanted it to do. There were performance issues. There were styling issues. So all these things were things that we could improve upon. And so we embarked on that journey.</p>\n\n\n\n<p>We thought it was going to take, five, six months and four years later we&#8217;re still here building more and more for it. So it&#8217;s certainly been a big challenge. So basically we just saw a genuine need there and thought we&#8217;d go ahead and tackle it.</p>\n\n\n\n<p>[00:10:03] Nathan Wrigley: I wonder if you&#8217;d, if you had done any market research in the WordPress space, aside from forms? You know, whether you&#8217;d thought about building, oh, I don&#8217;t know, a page builder or a caching plugin. You know, all these other things where there&#8217;s lots of scope, there&#8217;s a lot of ways to differentiate yourself and so on.</p>\n\n\n\n<p>So the question really is, what kind of market research did you do inside the WordPress space, if any, to figure actually forms is it? You mentioned that you found a need and you described all of the different things that you felt were lacking. I wondered if you&#8217;d ruled out other types of plugins?</p>\n\n\n\n<p>[00:10:36] Mark Westguard: We did, we looked at other plugins in the space that we were using as well. I think the thing that attracted me to it personally is probably my programming background and my desire to integrate one thing with the other. Which has been a big part of WS Form. Before I had my agency, I was working for a company called Sequin, who are now owned by IBM and I worked in their communications team, and I worked on networking.</p>\n\n\n\n<p>So we would integrate one machine with another. The challenge of making that integration process easy with WS Form was something that attracted me as well. One very simple example, a lot of form plugins you have to go off, get an API key or set an app up. It was a very long process just to get your website connected to a third party platform. And I saw that a lot of these platforms we&#8217;re now using OAuth, which is a very simple way for users to be able to connect their platform well from one platform to another.</p>\n\n\n\n<p>And so I wanted to incorporate that into WS Form, which is one of the things that we&#8217;ve done. I think it was looking around at where we saw that there was a gap in the market. Granted, a small gap in the market because it was a saturated area. But also just a desire to build something that would interest me as well.</p>\n\n\n\n<p>[00:11:46] Nathan Wrigley: I&#8217;m wondering if there were people listening to this podcast who have a desire to get into WordPress plugin development. Let&#8217;s stick with plugins, particularly. I know there&#8217;s a whole range of different marketplaces, themes and so on. But if we just stick with plugins, I wonder what your opinion is of the marketplace. Whether or not the growth of WordPress, which inexorably seems to go up.</p>\n\n\n\n<p>It&#8217;s the low forties at the moment. I don&#8217;t know where it&#8217;ll be the next time we hear that figure. But it does seem to just sort of keep edging up. So the audience is growing, but equally the number of players getting in, developing plugins, it feels like there&#8217;s not just a plugin for that, but there&#8217;s often multiple plugins for that.</p>\n\n\n\n<p>And so speaking to people who are considering this as a career, do you have any pearls of wisdom? Any advice for people in that space? Is WordPress still a land of bounty, or is it more, as you might imagine everywhere else, a story of hard work, trial and error, occasional failure and so on?</p>\n\n\n\n<p>[00:12:55] Mark Westguard: I think that there are two distinct types of developers in the WordPress space. You&#8217;ve got people that just genuinely just want to build a bit of software that&#8217;s open source, and want to support the community that way. And they&#8217;re not necessarily interested in monetizing it. Those that do want to monetize it, you&#8217;ve really got to run that business like any other bricks and mortar business. Don&#8217;t think that you can just write a plugin, put it in the repo, and suddenly start making huge amounts of money from it, because it just doesn&#8217;t work that way.</p>\n\n\n\n<p>You&#8217;ve really got to market it properly. You&#8217;ve got to be, in my opinion, if you want to be successful in the WordPress space, you&#8217;ve got to be part of the community. And that means giving back. If you want to be successful, but also respected in the industry, you&#8217;ve got to give back in the community and be part of it.</p>\n\n\n\n<p>In terms of other advice I would give would be, and we can talk about this later, but marketing. And different things that I&#8217;ve tried with marketing that have worked and haven&#8217;t worked. It&#8217;s very easy to pump a lot of money into marketing and get nowhere with it.</p>\n\n\n\n<p>I&#8217;ve found that the whole WordPress ecosystem is a very different way of marketing. There&#8217;s a lot of established brands there. Be it people like yourself, Nathan, with podcasts. Or people in the hosting industry that they&#8217;ve got a big customer base there and you need to be in with those people.</p>\n\n\n\n<p>But you know, you don&#8217;t just approach them and say, hey, here&#8217;s my product. You&#8217;ve got to build genuine relationships with people. The WordPress community is just a wonderful group of people that all want to help each other and all want to respect each other. And you&#8217;ve got to be part of that. You&#8217;ve got to be respectful and you&#8217;ve got to be friendly and get on with these people and build genuine friendships and relationships with them in order to grow.</p>\n\n\n\n<p>[00:14:33] Nathan Wrigley: Let me just rewind a little bit, but I will come back to marketing that we&#8217;ve just mentioned, but you mentioned the community and how you thought being involved in the community was a good way to figure out the path that you want to take, but also to get some, I&#8217;ll use the word credibility in the WordPress space.</p>\n\n\n\n<p>What do you mean? What things have you done in the community which you feel have either given back, so that&#8217;s in one direction, but also have benefited you, so that&#8217;s other direction. What things have you undertaken? What events have you been to? Things have you sponsored, whatever it may be.</p>\n\n\n\n<p>[00:15:08] Mark Westguard: Yeah, I think in terms of relationships with people, that can certainly help you get exposure of a product. So maybe contributing to a podcast or something. It&#8217;s only small amounts The thing that I&#8217;ve found is there&#8217;s no single channel in the WordPress space where you can say, hey, here&#8217;s my product, and expect thousands of people to learn about it.</p>\n\n\n\n<p>It&#8217;s a very distributed community of lots of small channels. And you need to be involved with all those different channels to get a bigger voice. So, yeah, contributing to say podcasts. Just getting people using the product that enjoy using the product and those people can become almost brand advocates naturally because they like using the product.</p>\n\n\n\n<p>I mean, obviously you&#8217;ve got to have a good product in the first place. And that&#8217;s someone we can talk about. What product do you decide that you want to build in the first place? I think that, going back and then I&#8217;ll come back to your point, is there&#8217;s a lot of plugins out there that can be done better. There&#8217;s plenty of scope out there for improvement. You don&#8217;t have to become the next big thing that no one&#8217;s thought about. So I think that&#8217;s an important thing to consider.</p>\n\n\n\n<p>So, WordPress has like five for the future, for example. And I know that&#8217;s not very well defined at the moment. They&#8217;re still trying to work out other ways to say, hey, you know, you&#8217;ve done that. We&#8217;d like to recognize that as part of that five for the future. But doing WordCamps is one of the biggest things I spend money on.</p>\n\n\n\n<p>Primarily it&#8217;s to meet new customers. Demo the product. But it&#8217;s also building genuine relationships at these events, which has been really great for me. So, meeting people in all walks of life form hosting companies to other plugin companies. I&#8217;ve met people at other plugin companies at WordPress events, like WordCamp, and we&#8217;ve built an integration between us and then you&#8217;ve got co-marketing going on there.</p>\n\n\n\n<p>So anywhere where you can identify a business that has an existing customer base that you could potentially plug into by developing something that will genuinely help those customers is a good way of increasing your of sphere of influence.</p>\n\n\n\n<p>And it&#8217;s also just doing things like giving back to things like Big Orange Heart, for example. And we&#8217;re also doing something right now with GiveWP where they&#8217;re going to be giving away three websites to three nonprofits. And we try to donate licenses wherever we can to help out with that. That in turn, WS Form will appear on something, and it may only be seen by a handful of people, but the more and more you do of that, the more brand awareness you get.</p>\n\n\n\n<p>And I&#8217;m about doing that type of community work rather than trying to pump money into Google AdWords or a Facebook ad or you know, an Instagram ad or whatever it may be. Really you are pushing your product in people&#8217;s faces. I find that if people are recommending your product, you&#8217;ve got a much higher conversion rate, and really word of mouth business is the best business you can get.</p>\n\n\n\n<p>[00:18:04] Nathan Wrigley: You mentioned that you&#8217;ve been in different lines of work in the past, and I don&#8217;t know if in those lines of work you were customer facing. In other words, if you were selling directly into that market. So you may able to answer this question. But, in the round, broadly speaking, how easy or difficult has it been, in your estimation, to get a product to the point where it&#8217;s self sustaining. It justifies itself.</p>\n\n\n\n<p>It&#8217;s no longer a pet project. Something you do at the weekends and in the evenings. It&#8217;s now your actual core business. I wonder how easy that&#8217;s been or if it&#8217;s been surprisingly difficult. If there&#8217;s any challenges come your way and you&#8217;ve thrown your arms in the air and said, oh, wish I&#8217;d never got into this in the first place.</p>\n\n\n\n<p>[00:18:45] Mark Westguard: Yeah, it&#8217;s been a big challenge. And it&#8217;s been very different from a business model that I&#8217;ve been used to. I used to be a web development agency where I would get in the car, go to a meeting, meet a company and sell a website to them. Or I would join an RFP process, you know, and pitch myself against two or three other companies and hopefully win the business.</p>\n\n\n\n<p>With this, it&#8217;s been very, very difficult. I&#8217;m sure there are some plugins out there that come out that people have jumped on and have been very successful. But building a sustainable subscription-based business is a challenge. We are selling high volume, low price products. Our base price is $59, which doesn&#8217;t go a long way to pay the bills. So you need a lot of those in order to start building a sustainable business.</p>\n\n\n\n<p>The nice thing about it is when you get to the point where you&#8217;ve got that critical mass and you&#8217;ve got enough people renewing their licenses, and fortunately we have a very good license renewal rate, it starts to become a sustainable business and it starts to, in effect, snowball.</p>\n\n\n\n<p>But it&#8217;s taken us a good, I&#8217;d say three, four years to get to where I&#8217;d say that we&#8217;re in the clear, we&#8217;re profitable, we&#8217;re doing great. I actually went to a Post Status event, in Oklahoma a few years ago, and I met some other plugin developers there. It&#8217;s actually one of the first times I&#8217;d sat down and had the chance to have a beer with somebody about their WordPress business.</p>\n\n\n\n<p>And it was really interesting sitting and talking to them. And gauging from them where they are in their business. They were saying after year two, three, if you&#8217;re starting to make good profit then, then you&#8217;re on the right path. So it certainly wasn&#8217;t an overnight success, and I wasn&#8217;t expecting that. I expected this to be a much more long slog to get to where we are.</p>\n\n\n\n<p>And really, I guess it depends on your business model. There are other people in the industry, you know, take for example Newsletter Glue, a newsletter plugin for WordPress. They changed their business model from lots of small customers to much bigger customers and less of them. Which I think is really interesting and quite brave of them to do.</p>\n\n\n\n<p>But that seems to be working well for them. I guess it just depends on what plugin you&#8217;re developing and what your price point is and as to how long it&#8217;s going to take. But it&#8217;s certainly taken a lot longer than I expected it to.</p>\n\n\n\n<p>[00:20:57] Nathan Wrigley: But I guess you, having had those chats in the past, you were prepared for that. Let&#8217;s say two year slog. Where it wasn&#8217;t necessarily going to be a case of, okay, I&#8217;ll just toss this into the marketplace and by this time next year it&#8217;ll all be ticking over. There was hard work. Support to be done. We&#8217;ll get to that, but all of these things, continual development and so on.</p>\n\n\n\n<p>A takeaway from that would be, yeah, don&#8217;t expect riches quickly. Address the problem of the next couple of years, and I guess in your case, you had other work, other lines of work which you could rely on and develop this at the same time?</p>\n\n\n\n<p>[00:21:34] Mark Westguard: Yeah. This was very much a career change for me because I was in the agency space building websites. Which I love doing, but the web development space has changed significantly in the past five, six years. And that&#8217;s something I recognized early on. Another reason I wanted to get back into licensing.</p>\n\n\n\n<p>We had the likes of Wix. We had the likes of Squarespace, and to an extent now even WordPress making websites so easy to build. I mean, I&#8217;ve actually built a website for a friend yesterday. I used Kadence and I had something whipped up in an hour. 10 years ago that would&#8217;ve taken us three weeks and a team of five people to do it.</p>\n\n\n\n<p>So, my industry was dwindling in terms of the revenue that I could create from it, and that&#8217;s why I, you know, I moved to this space. But I think, going back to your point, there&#8217;s a lot of hurdles with building a plugin. You&#8217;ve got to find the good plugin that you want to build. You&#8217;ve got a development period to actually build that product, which can be a considerable investment.</p>\n\n\n\n<p>Then you&#8217;ve got a period of time where you&#8217;ve got to build that customer base up. Where you&#8217;ve not got the income coming in. So for me, I was looking at three, four years before I was breaking even. And I was very fortunate that I had my agency to fall back on. So I was running those in parallel. For some people that may be a need to get some investment. A loan or whatever to get through that period, and actually build the product.</p>\n\n\n\n<p>[00:22:53] Nathan Wrigley: Let&#8217;s get to the pricing piece before we return to the marketing, because I always think this is a curious conversation. On the one hand, you&#8217;ve got a really interesting crowd of people in the free open source software space. A large amount of things which are literally free as in beer. You don&#8217;t pay anything. You can use it how you like.</p>\n\n\n\n<p>And, then you&#8217;ve got obviously people like yourself who are developers and need secure an income and so, there&#8217;s this tension, this conflict between price high to ensure that you can survive and you don&#8217;t need to go through thousands of users in a year. You can do it with a modest amount of sales.</p>\n\n\n\n<p>And then there&#8217;s this constant pressure to drive down prices and make licensing as cheap as possible. A, because everybody likes things that are as cheap as possible, but also you&#8217;re in competition with other people and that slightly skewed marketplace, which free open source software, like WordPress, has. There&#8217;s definitely a little bit of tension in pricing created there.</p>\n\n\n\n<p>How did you decide on the pricing? You know, did you have that pang of, okay, I&#8217;ve got to go in low because that&#8217;s what the market can take. I&#8217;ve got price against what all of these other plugins are doing. I&#8217;m curious about how you make those decisions.</p>\n\n\n\n<p>[00:24:11] Mark Westguard: Looking at competitors in the space was a big part of that. Looking at what they were pricing themselves at. Because at the end of the day, somebody looking for a form plugin is maybe going to shop around at the, maybe the top four or five that they find online, right? And if my price was way over the others, they would&#8217;ve just chosen one of the other companies.</p>\n\n\n\n<p>Back then, it was harder for me to differentiate myself against those other plugin companies. That&#8217;s changed over time. I&#8217;ve really found a niche more in the kind of enterprise, developer level, form development. That price sensitivity, I saw it in Facebook groups, in even tweets and things like that. People saying, well, this is, you know, even $10 more than the other customer.</p>\n\n\n\n<p>So it&#8217;s a very price sensitive area, in all of the plugins that are out there. You&#8217;ll find that they&#8217;re very, they all have very similar prices. I am told constantly that I am too cheap, and that I should put my prices up. But I feel like I found a sweet spot and I&#8217;m happy with it right now. So I don&#8217;t really want to rock that boat and change things.</p>\n\n\n\n<p>The other thing to consider is what is your pricing model? There&#8217;s a lot of talk around lifetime deals and annual subscriptions, and I have stuck adamantly with annual subscriptions because I wanted to build a sustainable business. And I&#8217;ve seen far too many plugins, some of them fail, because of offering lifetime deals.</p>\n\n\n\n<p>They&#8217;ve got a critical mass of lifetime deal customers, and then there&#8217;s no additional income coming in. They&#8217;ve got to constantly find new customers to stay alive. Whereas having the annual subscription, that enables me to reinvest that money in the business. Enables me to continue providing good support to those customers on an ongoing basis. And it builds a firmer business. You&#8217;ve got that annual recurring payments coming in, which helps keep the business afloat.</p>\n\n\n\n<p>So, yeah, it was a combination of getting the pricing right, and also getting the actual business model correct. And also the products that you offer. So we have three different versions. We have a personal, which is $59, all the way up to an agency, which gives you everything for 249 currently. And getting those prices right across those different product levels was important too. But I think we&#8217;ve got a pretty good sweet spot now, and I&#8217;ve got no plans to rock the boat.</p>\n\n\n\n<p>[00:26:25] Nathan Wrigley: But it was a journey. You&#8217;ve arrived at this model over time.</p>\n\n\n\n<p>[00:26:30] Mark Westguard: Yeah, even the naming of the product types was a challenge as well. You know, what do we called it? And we decided with agency in the end, that seemed to fit quite nicely with the customers that we were working with.</p>\n\n\n\n<p>[00:26:42] Nathan Wrigley: Given the market that you&#8217;re selling into, and we talked about it just moments ago in terms of the pricing and, I don&#8217;t really know how to describe this, but the community that gathers around open source software, I think there is a slight difference to that community. And obviously WordPress is just dominated by that flavour</p>\n\n\n\n<p>Coming from commercial, enterprise clients, that kind of thing. I&#8217;m just wondering if your marketing had to shift. If there&#8217;s any sort of subtle difference or advice that you would give to anybody? Do you go in for the hard sell? Do you go big on Black Friday? Do you modify your language in a certain way that seems to be appealing to the WordPress community? It&#8217;s hard to encapsulate what that question means, but I hope you&#8217;re getting a flavour of what I&#8217;m trying to say.</p>\n\n\n\n<p>[00:27:24] Mark Westguard: It was interesting when we did our first WordCamp that in order to be at WordCamp, we weren&#8217;t allowed to say that we were the best form plugin out there, or that we were the ultimate form plugin out there. There&#8217;s always a tendency with businesses to say that isn&#8217;t there? To say, yeah, we&#8217;re the best.</p>\n\n\n\n<p>And I usually, if I ever see that, I&#8217;m like, okay, well then you&#8217;re not the best. But, that was interesting to me. We actually changed our slogan to just say, build better forms, rather than the best form plugin out there. That started me on a journey with WordPress in terms of being very careful about what we said as a product.</p>\n\n\n\n<p>And it also started me on the journey, obviously with WordCamps, about being very respectful of the WordPress industry. Being very respectful of the WordPress community, and finding out very soon on that they don&#8217;t like being told that you are the best product. They want to hear that from respected names in the industry.</p>\n\n\n\n<p>They want to hear that from other users that are in the community, or people that they work with. So I found that the best way for us to grow was genuinely to do two things. Build a good product, that worked well and did better than other products. And secondly, offering exceptional support. And that&#8217;s something that we&#8217;ve really, really focused on.</p>\n\n\n\n<p>So, support for us is our number one focus. And good support results in good word of mouth about your product. It results in good reviews. And it results in people wanting to talk about your product, and spreading the word about the product in the WordPress community.</p>\n\n\n\n<p>That in itself has made the process of getting the name of WS Form out there, a much longer process. But I feel that at the end of it, we&#8217;ve got a stronger brand name out there and we&#8217;ve got a stronger product.</p>\n\n\n\n<p>[00:29:14] Nathan Wrigley: You mentioned there good support, and obviously if I&#8217;m a purchaser of a plugin, nobody thinks that&#8217;s a bad idea. So on my side, customer, good support, great. On your side, supplier, good support, well, presumably that is a lot of hard work. It would be interesting to explore that message for people who may be wanting to launch a plugin.</p>\n\n\n\n<p>Is support a question of, you know, occasionally logging into your email and dispatching a few emails once or twice a week. Or is it more than that? I&#8217;m guessing that support is essentially, well, I&#8217;m going to make up a figure. Half time might be spent on it?</p>\n\n\n\n<p>[00:29:52] Mark Westguard: If you are building any type of plugin, any kind of significant plugin in WordPress. Know that in about two, three years, you&#8217;re going to be running a support business. That&#8217;s a very big primary function of what you&#8217;re doing. So I think you&#8217;re right. We&#8217;re probably about half the time developing the product, and probably half of the resources goes towards supporting the product.</p>\n\n\n\n<p>If you are not providing good support, I personally believe we provide exceptional support. We bend over backwards for customers to really try and help them out. We very much steer our products based upon the support that we&#8217;ve received from people and feedback that we get from customers. It&#8217;s a critical part of the business and, yes, ongoing development is a very important part of that.</p>\n\n\n\n<p>Every time you develop something else for your product, it&#8217;s something else you&#8217;ve got to support. So you&#8217;re constantly improving the product and causing more support for yourself.</p>\n\n\n\n<p>I think it&#8217;s important as a plugin developer to ensure that you provide as much front end content as possible to cut down those support requests, and make it easier for the customer to find what they want. So, for example, we have an extensive knowledge base. We also analyze what people type in when they&#8217;re making a support request to us, and we will fire back suggested articles back to them, to help them get to the information they want without having to raise a support ticket and wait for us to reply.</p>\n\n\n\n<p>So yeah, support is a critical part of the business, and will be a large part of what you do if you are in a similar space to what we are.</p>\n\n\n\n<p>[00:31:21] Nathan Wrigley: I suppose in a sense, if you are running a subscription business, an annual subscription business, where you are hoping that people when the renewal for the license comes up, you&#8217;re hoping that they happily walk through that process and, sign up for another year. So the support in a sense is about just maintaining that, isn&#8217;t it?</p>\n\n\n\n<p>If you secure the initial sale and then the support is lousy. You really are not giving yourself a fighting chance on next year&#8217;s set of scheduled payments.</p>\n\n\n\n<p>[00:31:51] Mark Westguard: Yeah. I always remember when I was at university and I did a year out in industry, and they had something written on the wall, and it&#8217;s always stuck with me. And it just said, easy to do business with, was one of their terms that they&#8217;d like to use with their staff.</p>\n\n\n\n<p>And that stuck with me. And I think if you are easy to do business with, which means providing good support, providing a good product. These people will renew, and they will continue to use you. I can say hand on heart, when we lose a customer, it is usually because, maybe an agency is no longer working with a customer anymore. Or they&#8217;ve had a website redesign or something like that.</p>\n\n\n\n<p>We don&#8217;t have people saying, don&#8217;t like the product, don&#8217;t like your support. And that is testament to the hard work that we&#8217;ve put in to building the product. And, you know, having the passion to provide that good customer service. So I think yeah, you know, in answer to your point, having that good customer service will absolutely bring people back, and keep them using your product.</p>\n\n\n\n<p>[00:32:44] Nathan Wrigley: Developing the plugin itself, that&#8217;s on your schedule, isn&#8217;t it? You can decide, right, I&#8217;m going to allocate this amount of time. But the support stuff, that just comes in when it comes in. You&#8217;ve got no control over that. I am genuinely curious what that does to your work-life balance.</p>\n\n\n\n<p>Now, I don&#8217;t know if you&#8217;ve got a support team, or if you handle all of that yourself. But how that is for you. Because it sounds like a large part of this podcast is really trying to speak to people who may be wanting to go into this, and this seems like a good rabbit hole to go down. It sounds like that&#8217;s a big burden, right? And you&#8217;ve got to be available during holiday time, weekends, all sorts.</p>\n\n\n\n<p>[00:33:21] Mark Westguard: Yeah, I think my personality doesn&#8217;t help either. If I see a support ticket, I want to help that person as quickly as I can. It&#8217;s weird, some days you can maybe get two support tickets. Other days there could be a huge flurry of 20, 30 tickets. There&#8217;s no average that happens every day.</p>\n\n\n\n<p>And when you get that big flurry, I like to clear our support queue every day. And that can sometimes mean late nights to get that. And being a small business, that&#8217;s what you do. You&#8217;ll have those late nights of helping people out with stuff, particularly if something maybe is a bug in the software that you really want to get fixed and make sure that that doesn&#8217;t affect anybody else.</p>\n\n\n\n<p>So, yeah, some days can be quiet. It&#8217;s funny because I have a lot of European customers. By the time I wake up in the US I can usually gauge how busy the day&#8217;s going to be, based upon the number of support tickets that I&#8217;ve got. But fortunately the vast majority of the tickets that we get are, how do I do this? And I can point them in the direction of a knowledge base article that we have. So those are easy to fix.</p>\n\n\n\n<p>If I find that we are getting one or two of the same question, I will write a knowledge base article and refer them to that, in the hope that that will then cut down that particular question in the future as well.</p>\n\n\n\n<p>So, support and building knowledge bases or help documentation is a massive undertaking. It&#8217;s taken a lot of time to get all that content put together and built. And that&#8217;s another thing that plugin developers should certainly take into account is, as well as building your product you&#8217;ve got to document it.</p>\n\n\n\n<p>Even on the small plugin, you know, some of these. WS Forms are huge plugin. It is tens of thousands of lines of code. There are much simpler plugins out there. But even though smaller plugins need maybe a good page documentation to make sure people understand how to use it.</p>\n\n\n\n<p>[00:35:05] Nathan Wrigley: You have got a lite version in the WordPress repository. So just to be clear, for anybody who&#8217;s listening to this podcast. There&#8217;s a paid version. You can go to Mark&#8217;s website, we&#8217;ll link in the show notes, but you can also go and download a free version. I&#8217;m always curious as to how you make the decision of what to, well, I&#8217;m going to say strip out. Maybe that&#8217;s completely the wrong way around.</p>\n\n\n\n<p>Maybe it&#8217;s more, okay, this is what we&#8217;re going to build for the repository and then we&#8217;ll add on other things. But forgive my language there. How do you come to decide that, okay, this is free. This is not free. What is the process that&#8217;s going on there? Because obviously you want to, in some way entice people. But you don&#8217;t want to make free version utterly useless otherwise, well, nobody&#8217;s ever going to dream of heading in the pro direction.</p>\n\n\n\n<p>[00:35:56] Mark Westguard: Yeah, and some plugin developers do make their plugins almost useless, so that you have to pay for the pro edition. We actually wanted to provide a lite edition that was fully usable. So for example, there are some plugins out there that won&#8217;t actually store the submissions so that you can view them in the WordPress admin.</p>\n\n\n\n<p>And I thought, well, that&#8217;s a bit mean. It&#8217;s a form plugin. You need to be able to see your submissions and have them as a backup in the database. So we gave a little bit back. We gave back a little bit more than maybe some of the other form plugins do, really to contribute again to the community. To enable people to use the product for free.</p>\n\n\n\n<p>And you can build a perfectly usable contact us form, or inquiry form, using our lite edition. And then it was really more of the technical, more advanced features, that we cut out. So things like conditional logic, e-commerce. Some of the field types that were a little bit more advanced, like Google address and things like that.</p>\n\n\n\n<p>Obviously we want people to upgrade to the pro edition because that&#8217;s how we pay the bills. But we wanted the lite edition to be usable and useful to a lot of people that just want to use a free product. So, you know, that&#8217;s another contribution that we give back. We don&#8217;t throw up huge admin notices that say, hey, upgrade.</p>\n\n\n\n<p>We&#8217;ve got very, very subtle things in the product that encourage people to upgrade. So we&#8217;ve tried not to be, you know, there&#8217;s a lot of plugins out there, a little bit over the top on the notifications on the admin panel. So we&#8217;ve tried to cut that down and be a bit more reasonable. We hope that people enjoy using the lite edition for that reason.</p>\n\n\n\n<p>[00:37:27] Nathan Wrigley: Although this isn&#8217;t directly related to the plugin necessarily. AI at the minute is all the hotness. And I did notice that you had taken the time to build an integration with OpenAI for your form plugin. And I&#8217;m curious, what was the thinking there? Because when I approach a form, I&#8217;m always thinking, okay, there&#8217;s blank fields. I just them out and click return, and obviously wait for a response to come back and so on. What thing does OpenAI or AI in general bring to a form?</p>\n\n\n\n<p>[00:37:59] Mark Westguard: Two things for us. So, first of all, from a purely commercial side of it, we like to integrate in with new systems because it opens up a new audience for us. And also OpenAI had a lot of marketing going on in the industry. People were very interested in it. I was as well, I was curious about it.</p>\n\n\n\n<p>I researched OpenAI and I found out that they have a moderation endpoint in their API, which means I can send it some content and it will tell me whether or not that content has bad language in it or bad words, or is it violent content or whatever. And I thought, hey, wouldn&#8217;t that be great for WordPress spam protection?</p>\n\n\n\n<p>So I looked into it more and I was able to integrate in that moderation piece, so that when a form is submitted, it analyzes what the person&#8217;s typed in. If there&#8217;s anything to do with violence or whatever in there, it will then reject that form submission. Then I looked at the other endpoints such as the image generator. So people may be familiar with that, with DALL-E. Where you can type in, you know, make a boat floating on the moon, or whatever crazy thing you want to create an image about.</p>\n\n\n\n<p>And I was able to pull that into a file upload field, and I thought, well, that&#8217;ll be great for creating an avatar for a new user or an image for a blog. So that got incorporated. And then I thought, well look, all these other endpoints that OpenAI offer or actually have a use case, on a form. So we use the, what they call a completion, which is where you type in a question and it will then give you a response.</p>\n\n\n\n<p>That has actually been very useful for our customers that have a supporting environment. You can actually tell OpenAI what your business is, where your support page is, et cetera, and it will actually respond almost as if they&#8217;re an employee of the company. And we&#8217;ve had some people using that application. So, after researching it, found it had quite a lot of application in the form industry.</p>\n\n\n\n<p>So that&#8217;s why we had the OpenAI integration. And we&#8217;ve just launched it with GPT-4. Which at the time is the latest model that they&#8217;ve released. So, it&#8217;s actually been a very popular feature. And that add-on incidentally is free of charge whilst OpenAI is still effectively in beta. We&#8217;ve got that add-on free of charge.</p>\n\n\n\n<p>[00:40:12] Nathan Wrigley: Yeah, it&#8217;s really curious. I&#8217;m fascinated by the whole AI debate. This is not necessarily related to the whole AI debate, but ever since the web came around, essentially we&#8217;ve been presenting pictures and words to people, and the only way to really respond to that is through some kind of form interface. That&#8217;s what you&#8217;ve got.</p>\n\n\n\n<p>But a few years ago, along come these devices which sit in the home, which you can talk to. And I just wondered what, it&#8217;s a really bizarre question. A bit of a random question. I wondered what your thoughts are about that kind of technology. Getting into the whole, speaking to the internet instead of filling out forms and, perhaps even putting on goggles and all of that kind of stuff. Whether or not you feel that this is something that you need to be mindful of. Do you have any sense that the world is moving more towards voice?</p>\n\n\n\n<p>I feel that, certainly from my perspective, I found that to be an interesting technology for a period of time, and now the interest in that has completely waned and those voice devices in my home really only get used for starting and stopping songs, that kind of thing.</p>\n\n\n\n<p>[00:41:19] Mark Westguard: It&#8217;s funny isn&#8217;t it? Because computers, as we know it, have been around for, what, 50, 60 years now. A keyboard and a computer. And I&#8217;ve still got a keyboard in front of me. I still like typing on a keyboard. I don&#8217;t like talking to computers.</p>\n\n\n\n<p>My children are very different. They like talking to computers. I think it&#8217;s a generation thing to a certain degree. To your point about keeping up with this technology. That&#8217;s very much another reason why we had the OpenAI add-on. I wanted to be familiar with that technology. It is changing the way that we are doing things. People are writing code with it now.</p>\n\n\n\n<p>They&#8217;re generating images with it. Like it or hate it, it&#8217;s changing the way that we&#8217;re doing things. It&#8217;s being incorporated into products. We are actually working on another AI integration into WS Form, which would almost enable you to develop a form based upon what you type in.</p>\n\n\n\n<p>They have a code model for OpenAI, and we&#8217;ve been able to take a prompt and actually build a form from what you&#8217;ve typed in. So you can say, build me a form for a doctor&#8217;s office for booking an appointment, and it will build a form for you. So something that we&#8217;ve got to be on top of and we&#8217;ve got to adapt and work around it and take advantage of it.</p>\n\n\n\n<p>[00:42:39] Nathan Wrigley: That&#8217;s so fascinating because in a way it doesn&#8217;t in any way cut out the need for a form solution. It merely creates that templating system. So I know that your form solution, for example, when you create a form, you&#8217;ve got loads of different templates for different scenarios, and you can click on a button and so that job&#8217;s done.</p>\n\n\n\n<p>In this case, you would be able to fill that out by just writing in plain text. So, I would like a form with three fields. It&#8217;s for my kid&#8217;s birthday party. And it&#8217;s highly unlikely that you&#8217;ll have got a template for whatever scenario I can contrive. But this potentially purports to do that and create a custom form based upon what you tell it. That&#8217;s fascinating.</p>\n\n\n\n<p>[00:43:19] Mark Westguard: At least a foundation for that. And then on the other side of it, the OpenAI add-on that we have can turn your form into an interactive component where they get an immediate response. And that&#8217;s done through prompt engineering with OpenAI. So prompt engineering is where behind the scenes you are giving OpenAI a little bit more context about the question, and then incorporating the question from the user into that particular prompt that you&#8217;re sending to them.</p>\n\n\n\n<p>And that kind of comes back to that customer support aspect I was talking about earlier on. So I can configure it, and if they ask a question, it can be asked as if it&#8217;s your company. So just for an a very quick example, you could say, hey, I am hosting company X, and then the customer may ask, please tell me what your hosting packages are.</p>\n\n\n\n<p>OpenAI will then use its knowledge of your business to respond to that and give you a list of the packages they have, directly in that form. Rather than them having to submit the form and wait for a response from a human. It can be used very much to compliment existing forms that you&#8217;ve got on your website, to make them more user friendly, and to give customers a quicker response. And if we didn&#8217;t have that OpenAI component, we would not be on that bandwagon. So I&#8217;m glad that we have that.</p>\n\n\n\n<p>[00:44:34] Nathan Wrigley: So it&#8217;s almost like a chatbot creation. Whereas at the moment chatbots are very much the realms of SaaS, you are saying that some of this technology can be pulled in. So obviously there is a SaaS side if you like, and it&#8217;s OpenAI. But you can bind that to a form and the form can then become much more interactive than it currently could ever be.</p>\n\n\n\n<p>[00:44:55] Mark Westguard: Correct. Yeah. It&#8217;s funny because people have said to us, can we use your form for a chat interface? This opens that up. This enables it to be a chat. Granted it&#8217;s an AI response, but tuned properly it can be very effective. It&#8217;s quite scary what you can get back from it.</p>\n\n\n\n<p>[00:45:12] Nathan Wrigley: The future is either bright or scary, depending on which side of the fence you sit there. Mark, we&#8217;ve probably used up the time that we&#8217;ve got available, so just before we pass it over to the audience. I&#8217;d like you to, to tell us where you can be found. That could be a social media platform or your website address. Whatever you like. Just tell us where we can find you.</p>\n\n\n\n<p>[00:45:32] Mark Westguard: Yeah, so the main website is wsform.com. You can find me on Twitter. I am at Westguard, that&#8217;s w e s t g u a r d. And for WS Form, it is w s _ f o r m.</p>\n\n\n\n<p>[00:45:46] Nathan Wrigley: Somebody had WS Form. Did they?</p>\n\n\n\n<p>[00:45:48] Mark Westguard: They did and they&#8217;ve done nothing with it.</p>\n\n\n\n<p>[00:45:51] Nathan Wrigley: Well, Mark an absolute pleasure chatting to you. Thanks for talking to us about your plugin development journey, and growing your business, and forms in general. I really appreciate it.</p>\n\n\n\n<p>[00:46:00] Mark Westguard: Yeah. Well, thank you for having me on the show. I appreciate it.</p>\n</div>\n\n\n\n<p>On the podcast today we have <a href=\"https://twitter.com/westguard\">Mark Westguard</a>.</p>\n\n\n\n<p>Mark is an agency owner and the developer behind the WS Form plugin, and he’s on the podcast to chart his journey in the WordPress space and the different ways he’s explored to grow the reach of the plugin.</p>\n\n\n\n<p>First up, we talk about why Mark started to use WordPress. As you’ll hear, he already had a successful agency, but he could see that the path to profitability was becoming harder each year. WordPress plugins offered the chance of recurring revenue, which was appealing.</p>\n\n\n\n<p>Users of WordPress will know that there are many form solutions. Both free and paid plugins are available and can handle almost any scenario you might imagine. We get into what made Mark pick this as an area to invest in. Surely it would have been easier to work on something brand new? Mark does not think so. He could see gaps in the market, and built his solution to cater to those. This involved plenty of market research and analysis of where to put his development efforts.</p>\n\n\n\n<p>We then move onto the subject of turning a well-developed plugin into a viable business. It’s one thing to build a product, but if you’re going to make it commercial, much of the work will revolve around ensuring that the world knows about it. Marketing is a relentless enterprise and one that you should not ignore or underestimate. This might mean getting yourself out into the community to meet with other WordPressers, appearing on podcasts, or sponsoring WordPress events. There’s no perfect answer. Just run with what works and try out new things all the time.</p>\n\n\n\n<p>After that comes support. Mark’s pretty clear, your product will succeed or fail based upon how you handle support requests. He thinks that the development of a plugin inevitably leads to support tickets, and this needs to be factored in right from the start.</p>\n\n\n\n<p>We also get into the subject of pricing, and what Mark felt was the right place to pitch his plugin. Is the WordPress ecosystem guilty of expecting a lot from plugins at prices which are realistic? How much of the functionality, if any, should be given away in a free version, and how did he decide which features to charge for?</p>\n\n\n\n<p>Towards the end of the podcast, we stray into the plugin’s use of AI, and how Mark was an early mover in this area. What can be done with forms and AI, and does he see AI as a technology which is going to grow in the future?</p>\n\n\n\n<h2 class=\"wp-block-heading\">Useful links.</h2>\n\n\n\n<p><a href=\"https://wordpress.org/plugins/ws-form/\">WS Form LITE</a> on the WordPress repo</p>\n\n\n\n<p><a href=\"https://wsform.com\">WS Form</a> website</p>\n\n\n\n<p><a href=\"https://oauth.net\">OAuth</a></p>\n\n\n\n<p><a href=\"https://www.bigorangeheart.org\">Big Orange Heart</a></p>\n\n\n\n<p><a href=\"https://givewp.com\">GiveWP</a></p>\n\n\n\n<p><a href=\"https://newsletterglue.com\">Newsletter Glue</a></p>\n\n\n\n<p><a href=\"https://www.kadencewp.com\">KadenceWP</a></p>\n\n\n\n<p><a href=\"https://openai.com\">OpenAI</a></p>\n\n\n\n<p><a href=\"https://openai.com/research/dall-e\">DALL-E</a></p>\n\n\n\n<p><a href=\"https://openai.com/product/gpt-4\">GPT-4</a></p>\n\n\n\n<p><a href=\"https://twitter.com/ws_form\">WS Form Twitter</a></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 10 May 2023 14:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Nathan Wrigley\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:42;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:122:\"WPTavern: WordPress Community Team Evolves WordCamp Format to Promote Adoption, Training, and Networking for Professionals\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=144827\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:131:\"https://wptavern.com/wordpress-community-team-evolves-wordcamp-format-to-promote-adoption-training-and-networking-for-professionals\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:6127:\"<p>WordPress&#8217; Community Team hailed a new era of WordCamps in its recent <a href=\"https://make.wordpress.org/community/2023/05/08/the-next-generation-of-wordcamps/\">announcement</a> outlining a significant shift in the purpose for the events. </p>\n\n\n\n<p>In the past, WordCamps have had a mostly predictable format of presenting inspirational talks on exciting things people are doing with WordPress, business topics, and the latest trends, with short networking opportunities and a contributor day appended to the event. </p>\n\n\n\n<p>&#8220;Connection, inspiration, and contribution are undeniably important to WordPressers,&#8221; Automattic-sponsored WordPress community organizer Angela Jin said. &#8220;However, as events have returned, communities see that people are much more selective about what events they attend and want to know what they will gain by participating.&#8221; </p>\n\n\n\n<p>After the pandemic, the number of WordCamps dwindled to a fraction of what they had been, as different areas of the world grappled with their own unique public health situations. The Community Team had loosened some of the requirements for WordCamps in order to foster a more welcoming environment for people to want to host in-person events.</p>\n\n\n\n<p>In an effort to modernize these gatherings moving forward, the team has proposed the following update to the purpose of WordPress events:</p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>WordPress events spark innovation and adoption by way of accessible training and networking for users, builders, designers, and extenders. We celebrate community by accelerating 21st-century skills, professional opportunities, and partnerships for WordPressers of today and tomorrow.</p>\n</blockquote>\n\n\n\n<p>Jin said she hopes a &#8220;period of innovation and experimentation will follow this critical shift in the purpose of our events&#8221; where events will be curated for more narrow audiences and have a focus on a specific type of content or topic. </p>\n\n\n\n<p>This shift also opens the door for more varied event formats, such as workshops, unconferences, job fairs, and pure networking events &#8211; which would have definitively been outside the traditional WordCamps of old and not officially supported by the project.</p>\n\n\n\n<p>Jin emphasized that WordPress will continue encouraging local meetups. Currently planned WordCamps (there are currently 14 on the <a href=\"https://central.wordcamp.org/schedule/\">schedule</a> for 2023) can continue as before but new WordCamp applicants will be encouraged to experiment with new formats.</p>\n\n\n\n<p>&#8220;Flagships (<a href=\"https://us.wordcamp.org/2023/\">WordCamp US</a>, <a href=\"https://europe.wordcamp.org/2023/\">WordCamp Europe</a>, <a href=\"https://asia.wordcamp.org/2024/\">WordCamp Asia</a>): These will remain our largest, broadest event that fully capitalizes on the energy of a large crowd,&#8221; Jin said. &#8220;They will be the place to highlight the latest, greatest, and coolest in WordPress and where we are going.&#8221; </p>\n\n\n\n<p> Reactions to the change in the purpose of WordCamp have been mostly positive but the community has some questions about how it will work. David Bisset, who helped run WordCamp Miami for over a decade, asks how this will impact smaller communities:</p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>I certainly would love to see more formats being tried, more standout content, etc. However, I’m trying to view this from a local and smaller WordCamp organizer mindset – what if I have a varied community and therefore a varied audience? Will having a particular audience in mind in setting content and promoting local WordCamps unknowingly not attract a more diverse audience? Many people come to conferences and WordCamps for certain talks and speakers and stay around for the rest.</p>\n</blockquote>\n\n\n\n<p>WordPress plugin developer David McCan <a href=\"https://make.wordpress.org/community/2023/05/08/the-next-generation-of-wordcamps/#comment-30874\">commented</a> that the new purpose statement reads more like educating and preparing a workforce in contrast to how WordCamps previously leaned towards empowering volunteers. </p>\n\n\n\n<p>Participants in the discussion are heavily in favor of giving more freedom to event organizers, but many have had irreplaceable experiences at WordCamps in their current format that they are reluctant to see it go. WordPress developer and contributor Ross Wintle commented that he hoped the change in purpose would not diminish the diversity at WordCamps.</p>\n\n\n\n<p>&#8220;While I think there’s some value in focussing on an audience, please don’t throw out the current WordCamps,&#8221; Wintle said. &#8220;I genuinely believe that one of the best things about these events is that I get to experience the diversity of the WordPress community and see the many, many different ways that WordPress is used, extended and developed for, and I get to meet the many, many talented people from across the spectrum of contribution who possess ideas, skills and experiences that I do not.</p>\n\n\n\n<p>&#8220;I’ve met so many amazing people who have different roles in WordPress, and I think the value of this is far higher than sitting in my bubble with the people that do the same things as me.&#8221;</p>\n\n\n\n<p>Marketing contributor Sé Reed asked Jin what team meeting, GitHub issue, or other documented discussion was available to follow the decision-making process for this major change to WordCamps, as no discussions were linked in the announcement. </p>\n\n\n\n<p>&#8220;To my mind, this kind of change (affecting the entire WordPress community and apparently effective immediately) is something that would make sense to discuss at the Community Summit,&#8221; Reed said. &#8220;As that ship has sailed, I’d like to at least see the discussion that led to it.&#8221;</p>\n\n\n\n<p>Jin has not yet responded to these questions but said in the announcement that as event organizers experiment with different formats for WordCamps, &#8220;the community team can reevaluate our full events program and how events coexist happily.&#8221;</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 10 May 2023 01:55:21 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Sarah Gooding\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:43;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"WordPress Foundation: Kim Parsell Memorial Scholarship for WordCamp US 2023\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"https://wordpressfoundation.org/?p=456908\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:96:\"https://wordpressfoundation.org/news/2023/kim-parsell-memorial-scholarship-for-wordcamp-us-2023/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:1530:\"<p>The WordPress Foundation will once again offer the Kim Parsell Memorial Scholarship for travel to <a href=\"https://us.wordcamp.org/2023/\">WordCamp US 2023</a>.</p>\n\n\n\n<p>At each in-person WordCamp US, the WordPress Foundation honors Kim’s commitment and valuable contributions to the WordPress open source project. The Foundation’s goal is to further the efforts of contributors who demonstrate Kim’s spirit, by helping to ease the financial burden of travel to WordCamp US.</p>\n\n\n\n<p><strong>This scholarship is awarded to someone who:</strong></p>\n\n\n\n<ul>\n<li>Identifies as a woman</li>\n\n\n\n<li>Is a WordPress contributor</li>\n\n\n\n<li>Has never attended WordCamp US before</li>\n\n\n\n<li>Requires financial assistance to attend</li>\n</ul>\n\n\n\n<p>This scholarship provides financial assistance so that the recipient can attend WordCamp US, including travel from the recipient’s home city, hotel stay for the duration of the event, and a ticket to WordCamp US.</p>\n\n\n\n<p>If you meet these requirements and would like to be considered, please <strong>apply no later than Monday, June 12, 2023</strong> at 11:00 pm Eastern Time. All applicants will be notified by June 29, 2023.</p>\n\n\n\n<p>For more details, please visit the WordPress Foundation’s <a href=\"https://wordpressfoundation.org/projects/kim-parsell-memorial-scholarship/\">About the Kim Parsell Memorial Scholarship</a> page.</p>\n\n\n\n<p><a href=\"https://wordcampcentral.survey.fm/wcus-2023-kim-parsell-scholarship-application\">Apply for the scholarship today.</a></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 10 May 2023 00:17:53 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Julia Golomb\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:44;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:68:\"Do The Woo Community: Innovations in AI and WordPress with Joe Hoyle\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=75086\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"https://dothewoo.io/innovations-in-ai-and-wordpress-with-joe-hoyle/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:441:\"<p>Joe has been building some very interesting prototypes in WordPress and AI, digging into several tools and wrapping his brain around the possibilities.</p>\n<p>&gt;&gt; The post <a rel=\"nofollow\" href=\"https://dothewoo.io/innovations-in-ai-and-wordpress-with-joe-hoyle/\">Innovations in AI and WordPress with Joe Hoyle</a> appeared first on <a rel=\"nofollow\" href=\"https://dothewoo.io\">Do the Woo - a WooCommerce Builder Community</a>	.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 09 May 2023 12:22:30 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:45;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:81:\"WPTavern: WordPress Contributors Discuss How Core Can Better Enable AI Innovation\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=144642\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:92:\"https://wptavern.com/wordpress-contributors-discuss-how-core-can-better-enable-ai-innovation\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:6668:\"<p>As AI-powered technology is rapidly evolving to exponentially extend human capabilities, WordPress contributors do not want the platform to get left behind. AI-powered website creation could even become a threat to its existence, more than a competing CMS, if WordPress doesn&#8217;t ensure the platform is easily pluggable for AI-powered extensions. A new <a href=\"https://make.wordpress.org/core/2023/05/02/lets-talk-wordpress-core-artificial-intelligence/\">discussion</a> on the Core developer&#8217;s blog asks what WordPress can do to better enable AI innovation.</p>\n\n\n\n<p>&#8220;WordPress Core always seeks to provide a stable foundation for folks to build upon directly and extend as they see fit,&#8221; Automattic-sponsored core contributor Anne McCarthy said. &#8220;Even if a new technology is not actually included in Core, the project aims to enable innovation and progress through extension (plugins, themes, etc.) wherever possible and sensible.&#8221;</p>\n\n\n\n<p>McCarthy shared a video of what it might look like to have AI integrated into Gutenberg&#8217;s experimental command center to build out pages based on AI-suggested designs. She asked three questions of contributors: </p>\n\n\n\n<ul>\n<li>How would you want to see Core updated so it can be extended in ways accessible to AI technologies?</li>\n\n\n\n<li>For those&nbsp; building, or trying to build, with AI today, how does Core currently enable or hinder this effort?</li>\n\n\n\n<li>Are there any concerns that you think the community should be aware of as this space is explored?</li>\n</ul>\n\n\n\n<p>WordPress co-founder Matt Mullenweg is optimistic about the prospect of further integrating AI into open source development.</p>\n\n\n\n<p>&#8220;In 2015 I told you to learn Javascript deeply,&#8221; Mullenweg <a href=\"https://poststatus.slack.com/archives/CHNM7Q7T8/p1680473547032499\">said</a> last month in the Post Status Slack. &#8220;I don&#8217;t have a catchy phrase yet, but my message for 2023 will be to spend as much time leveraging AI as possible. The boosts to productivity and capability are <em>amazing</em>. This is not a web3/crypto/widgets hype cycle. It&#8217;s real.&#8221; </p>\n\n\n\n<p>Mullenweg also encouraged WordPress professionals to consider how AI and open source can work together.</p>\n\n\n\n<p>&#8220;Open source and AI are the two mega-trends of the next 30 years,&#8221; he said. &#8220;They complement each other, and you should think deeply about how. ChatGPT can&#8217;t ready Shopify&#8217;s code.&#8221;</p>\n\n\n\n<p>StellarWP-sponsored contributor Matt Cromwell <a href=\"https://make.wordpress.org/core/2023/05/02/lets-talk-wordpress-core-artificial-intelligence/#comment-44809\">commented</a> on the latest core discussion, suggesting that AI innovation is better left to plugin developers. </p>\n\n\n\n<p>&#8220;All AI options currently require integration with a 3rd party system, some sort of pricing and authentication, this feels to me to clearly be plugin territory,&#8221; Cromwell said.</p>\n\n\n\n<p>&#8220;The other concern here is that the current Core roadmap is very full. At what cost would the project chase an AI integration? At the expense of multi-editing collaboration features? At the expense of multi-lingual features? I find it hard to imagine pursuing the current roadmap with excellence and stability AND adding a huge AI integration as well.&#8221;</p>\n\n\n\n<p>Bluehost-sponsored contributor Jonathan Desrosiers, one of the reviewers of the post, clarified that the intention was to &#8220;fuel discussion around what AI looks like in the WordPress ecosystem and how that may be blocked currently.&#8221; </p>\n\n\n\n<p>&#8220;As you said, the roadmap is definitely full and adding new things should not be done unless there are extremely compelling reasons,&#8221; Desrosiers said. &#8220;But, if there are small “paper cut” changes that can be made in Core (new filter or action hooks, etc.) to allow plugins to better experiment and flesh out AI integrations in the WordPress world, I think that we certainly should consider these.&#8221;</p>\n\n\n\n<p>Cromwell suggested WordPress could add a settings panel for integrating various API&#8217;s, such as payment gateways and OpenAI API keys, to prevent conflicts and streamline API usage across multiple plugins.</p>\n\n\n\n<p>Rob Glidden proposed that contributors consider the possibility of having AI chatbots as a user type for the future collaboration workflow inside WordPress:</p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>I would suggest looking at AI chatbots as (“just another”) user type in the upcoming Phase 3 of collaboration/workflow.</p>\n\n\n\n<p>I for one want an AI chatbot on my multiuser collaboration team in a phase 3 WordPress.</p>\n\n\n\n<p>In the multiuser collaborative workflows already described in “<a href=\"https://make.wordpress.org/core/2023/03/24/phase-3-collaboration/\">Phase 3 Collaboration</a>” it seems like basically the same infrastructure should work for both human users and AI “users”.</p>\n\n\n\n<p>Indeed, it is not a huge stretch in reading that document to think of “users”, “collaborators”, and “creators” as also being bot-ish users, assigned and performing tasks within a workflow.</p>\n</blockquote>\n\n\n\n<p>CodeWP-sponsored contributor James LePage echoed Cromwell&#8217;s concerns that focusing too much on integrating AI might make WordPress less competitive on the features that have already been identified for Gutenberg&#8217;s Phase 3 roadmap:</p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>As some others said here, as a WP&nbsp;<em>user</em>, I’d much prefer a really strong focus on the existing Phase 3 roadmap items as I think it would make our CMS a lot more valuable and competitive to other tools out there, as opposed to integrating AI somehow.</p>\n\n\n\n<p>One other thing is that there aren’t really any standards here. There are large players, but they keep changing the way their AI works, and probably will continue to do so. We’d be trying to hit a moving target.</p>\n</blockquote>\n\n\n\n<p>As much as WordPress contributors are spread thin across the project&#8217;s current Gutenberg roadmap of goals and improvements, you don&#8217;t get to choose when new technology is bearing down on your industry, forcing you to act or become obsolete. The WordPress community has built a robust plugin ecosystem, but leaving it all to third-party integrations may not be enough to keep the software relevant in the coming years. Ensuring that WordPress is compatible with the future of AI-powered innovation is critical if contributors want the platform to continue to be the best CMS and website builder available on the web.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 08 May 2023 21:52:07 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Sarah Gooding\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:46;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:74:\"WordPress.org blog: WP Briefing: Episode 55: Happy Anniversary, WordPress!\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:53:\"https://wordpress.org/news/?post_type=podcast&p=14949\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:74:\"https://wordpress.org/news/2023/05/episode-55-happy-anniversary-wordpress/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:15023:\"<p>Join WordPress Executive Director Josepha Haden Chomphosy in the 55th episode of the WordPress Briefing as she looks back at the 20 years of WordPress and how the open source community made WordPress what it is today.</p>\n\n\n\n<p><em><strong>Have a question you’d like answered? You can submit them to&nbsp;<a href=\"mailto:wpbriefing@wordpress.org\">wpbriefing@wordpress.org</a>, either written or as a voice recording.</strong></em></p>\n\n\n\n<h2 class=\"wp-block-heading\">Credits</h2>\n\n\n\n<p>Editor:&nbsp;<a href=\"https://profiles.wordpress.org/dustinhartzler/\">Dustin Hartzler</a><br />Logo:&nbsp;<a href=\"https://profiles.wordpress.org/javiarce/\">Javier Arce</a><br />Production:&nbsp;<a href=\"https://profiles.wordpress.org/bjmcsherry/\">Brett McSherry</a><br />Song: Fearless First by Kevin MacLeod</p>\n\n\n\n<h2 class=\"wp-block-heading\">Show Notes</h2>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/core/2023/04/25/the-benefits-of-prioritizing-and-measuring-performance-in-wordpress-6-2/\">The benefits of prioritizing and measuring performance in WordPress 6.2</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2023/04/14/wordpress-6-3-planning-proposal-call-for-volunteers/\">WordPress 6.3 Planning Proposal &amp; Call for Volunteers</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2023/04/07/preparing-for-the-next-women-nonbinary-release-squad/\">Preparing for the Next Women &amp; Nonbinary Release Squad</a></li>\n\n\n\n<li>WordCamp Europe: \n<ul>\n<li><a href=\"https://europe.wordcamp.org/2023/call-for-volunteers/\">Call for volunteers</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/test/2023/04/24/table-leads-needed-for-wceu-2023-contributor-day/\">Table Leads Needed for WCEU 2023 Contributor Day</a></li>\n</ul>\n</li>\n\n\n\n<li><a href=\"https://make.wordpress.org/polyglots/2023/04/24/defining-the-polyglots-contributor-ladder/\">Defining the Polyglots contributor ladder</a><br /></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Transcript</h2>\n\n\n\n<span id=\"more-14949\"></span>\n\n\n\n<p>[Josepha Haden Chomphosy 00:00:00]&nbsp;</p>\n\n\n\n<p>Hello everyone, and welcome to the WordPress Briefing, the podcast where you can catch quick explanations of the ideas behind the WordPress Open Source project, some insight into the community that supports it, and get a smallest of big things coming up in the next two weeks.</p>\n\n\n\n<p>I&#8217;m your host, Josepha Haden Chomphosy. Here we go.</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:00:40]&nbsp;</p>\n\n\n\n<p>In case you hadn&#8217;t heard yet. WordPress is celebrating its 20th anniversary on May 27th.&nbsp;</p>\n\n\n\n<p>There are a lot of celebrations and parties happening all across the world, hopefully with cake, because we all know that a party without cake is just a meeting and no one wants a year-long meeting about how old you are.</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:00:59]&nbsp;</p>\n\n\n\n<p>But if you&#8217;ve not yet joined the celebrations, there&#8217;s still time to share your favorite WordPress merch, your favorite WordCamp memory, host a whole dang party if you want to, or share a video to post on wp20.wordpress.net. I&#8217;ve got links to everything you need in the show notes. So if you haven&#8217;t done it yet, you can do that while you listen to today&#8217;s episode.</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:01:14]&nbsp;</p>\n\n\n\n<p>I&#8217;ve got links to everything you need in the show notes. So if you haven&#8217;t done it yet, you can do that while you listen to today&#8217;s episode.</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:01:22]&nbsp;</p>\n\n\n\n<p>Today, WordPress is the leading CMS in the market. And according to W3Tech&#8217;s it powers 43% of the web. And that&#8217;s like 35% of the top 10,000 sites that are built using this software. And sometimes, that&#8217;s as a website, sometimes as a framework, but always as a way for people and businesses to find a space on the web to call their own.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:01:45]&nbsp;</p>\n\n\n\n<p>In 2021. The first-ever study on the WordPress ecosystem gave us an idea of just how large our ecosystem is. We already kind of had a sense that millions of people make a living through WordPress because we know that we are supporting small business owners and freelancers all the way out to agencies and content creators.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:02:06]&nbsp;</p>\n\n\n\n<p>But according to that study, WordPress at the time was powering 82 million websites and enabled an estimated economy of $597 billion. The success of an economy like this and various other alternative economies hinges on the success of invisible open source software that powers the web, just like WordPress, that has a tonne of growth and a lot of wins since that first Cafe Log fork way back in 2003.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:02:37]&nbsp;</p>\n\n\n\n<p>And WordPress could just say pencils down, everybody. Good job, team, and just kind of watch what comes next. But I&#8217;ve never met a word processor, emboldened as we are by our belief in open source freedoms, who stepped away from a challenge worth facing the recognition that everyone should have those freedoms whether they know they exist or not. Because I know that no one cares as much about open source freedoms as open source maintainers. But the recognition that everyone has the right to them anyway is built into the foundations of what WordPress is and who WordPress is.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:03:13]</p>\n\n\n\n<p>There are big plans for WordPress future, many of which are grounded in the promise of a new block editor within WordPress that aims to lower the barriers to entry for people at any point in their learning curve. So let&#8217;s take a look at what this means for WordPress, the software, and follow up about what it means for the WordPress community.&nbsp;</p>\n\n\n\n<p>&nbsp;[Josepha Haden Chomphosy 00:03:31]</p>\n\n\n\n<p>Firstly, the software right at the end of 2018, the Gutenberg editor was merged into WordPress Core. And it&#8217;s subverted the way that people had always managed their content. It brought with it this new concept of site building that focused on blocks as the primary mode of creation. It was modular and required very little code knowledge.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:03:53]</p>\n\n\n\n<p>Arguably also very little skill with design. Although if you&#8217;ve ever seen me tried to design something with blocks, you will know it takes some skill. But still, the ultimate goal was to make those fundamental user interactions of managing the block and apply them in any place you could manage your site using WordPress.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:03:53]</p>\n\n\n\n<p>And if you think about the possibility to create media-rich content without having to work with shortcode, without having to know HTML workarounds, it opens the opportunity for many of us in the WordPress community to own our digital presence. In case it wasn&#8217;t already clear, this, my friends, is an audacious project, and it&#8217;s even more so if you remember that we have this existing and massive ecosystem that is enabled and empowered by our software.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:04:42]</p>\n\n\n\n<p>And as we look forward to the third phase of the Gutenberg Project, collaborative editing inside a WordPress installation will soon be a reality, which if you are like me and you never work on a website alone, you&#8217;re probably just dying to have. I say all this not to toot the horn have WordPress or belabor our success but rather to emphasize the importance of what I&#8217;m going to say next, which is how this CMS got to where it is, namely through the work of the community.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:05:12]</p>\n\n\n\n<p>WordPress has survived, and I would dare to say thrived through decades of constant economic, cultural, and technological shifts. And I believe that the thing that keeps us innovating fast enough to stay relevant but slow enough to be ethical, is how the community actively engages with the open source project.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:05:32]</p>\n\n\n\n<p>We know that our strength is directly tied to the resilience of our contributors. And we know that the software we ship is shaped by the people who are willing to tell us what they love, what they hate, and what they hope to see. When the WordPress project started, we mainly had code contributions as a way to give back, but over time, the project has grown to include contributions to learning, community building, and translations, among other things, but all of that exists alongside the CMS-focused contributions.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:06:03]</p>\n\n\n\n<p>Because WordPress as an organization understands that it is an integral part of an ecosystem of 1000s of global companies and millions of individual people who are building careers, starting businesses, learning new skills, and becoming part of something meaningful. I know that I talk just all the time about the greatness of WordPress as a software and community, which makes sense.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:06:29]</p>\n\n\n\n<p>I really do love the work I do with you all. But I am equally in awe of this open-hearted journey of disruption that WordPress represents as an open source project. WordPress and its community is part of a long line of disruptors; blogs made publishing available to everyone, which maybe doesn&#8217;t sound like a big deal right now because you&#8217;ve been around blogging forever.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:06:51]</p>\n\n\n\n<p>You&#8217;ve been able to just put your thoughts on the internet with almost no effort for as long as you have known the internet existed, but WordPress, at the time, was and honestly remains the low code open source CMS of choice. It has been for years. And so, let me backtrack you through the 10,000-foot milestones of our journey here.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:07:14]</p>\n\n\n\n<p>Gutenberg has been around since 2013. It&#8217;s 10 years. I know, don&#8217;t get scared, we&#8217;re celebrating 20 years. So it&#8217;s been around for half of our time as a concept. Open source as a concept was formalized in the 1980s. Though it definitely has been around longer than that as a concept and a way of working.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:07:34]</p>\n\n\n\n<p>And this low-code, no-code movement that we hear about from time to time that has been around since the 1970s, and just because we first became aware of it in the 1970s doesn&#8217;t mean that that&#8217;s when it actually first was discussed or thought about or used. Which means that you are in this moment, decades deep into projects that changed our entire understanding of the web.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:07:59]</p>\n\n\n\n<p>So grab a slice of cake, and raise a glass to 20 great years of WordPress, and I am going to raise a glass to 20 more years of continuing our journey together.</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:08:17]</p>\n\n\n\n<p>Which brings us effervescently to the small list of big things. Yeah, I said effervescently.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:08:24]</p>\n\n\n\n<p>So there are a lot of things happening in the WordPress project over the next couple of weeks. There is a lot of testing going on. There are a lot of releases that are getting underway. There are events and things. So here&#8217;s my rundown of stuff you should take a look at.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:08:38]</p>\n\n\n\n<p>So firstly, there is a post out about performance improvements from 6.2. That is just inviting an open discussion so that we can get more of those improvements in better shape to get into the 6.3 release. And speaking of the 6.3 release that is coming, just last week, we announced the release squad that we have.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:08:58]</p>\n\n\n\n<p>It is an extra heavy release squad because we also are working toward the 6.4 release just at the same time. So there&#8217;s the folks who are running the 6.3 release, and they have committed to working openly and in public channels as much as possible so that the 6.4 folks have a chance to really take a look at what goes into a release, the questions that we ask, the philosophies we believe in, and then that 6.4 release oil pick up probably, my guess is August-ish, mid-August or so.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:09:32]</p>\n\n\n\n<p>That 6.4 release is specifically going to be made up entirely of diverse genders. People that we historically see are underrepresented in technology, but as always, we accept contributions from everyone for all releases.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:09:48]</p>\n\n\n\n<p>The third thing is that we have WordCamp Europe coming up, that is June 8 and 10th. So a little bit past the two-week mark.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:09:54]</p>\n\n\n\n<p>However, there is a final call for volunteers for anyone who wants to be able to help at the event. I personally have always enjoyed doing that kind of volunteer work. It helps you get to know your community even a bit better. And I don&#8217;t know; I&#8217;m just kind of an extroverted people person. So, of course, I always want to volunteer, but that call is still open. And they&#8217;re in the last phases of that.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:10:17]</p>\n\n\n\n<p>There is also a team or two that needs some help with getting leads for the contributor day that happens leading up to WordCamp. Europe, I know that the testing team needs a lead for the table, and so if you enjoy the process of triaging or testing or helping people get their environment set up, that is a great opportunity.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:10:37]</p>\n\n\n\n<p>And the final thing on my small, my big small list of big things is that we have a kind of a review of the currently defined contributor ladder for the Polyglots team. There are a number of posts over the years where we talk about the ways that people move through being a contributor.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:10:57]</p>\n\n\n\n<p>One of the things that we know about almost all contributor ladders is that there&#8217;s no time requirement between the steps, but in general, it functions like a ladder. So you do have to have, like, rung one. And then, rung two, if you try to skip from rung one to rung three, you will have a lot of difficulty.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:11:17]</p>\n\n\n\n<p>Not impossible, but it&#8217;s harder than going 1, 2, 3 In the normal sequential order. And so that&#8217;s a whole discussion that&#8217;s happening over there. There&#8217;s a link to all of these things in the show notes.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:11:28]</p>\n\n\n\n<p>And that, my friends, is your small list of big things. Thank you for tuning in today for the WordPress Briefing. I&#8217;m your host, Josepha Haden Chomphosy,  and I&#8217;ll see you again in a couple of weeks.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 08 May 2023 14:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Brett McSherry\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:47;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:100:\"Do The Woo Community: What Will Be the Biggest Impact on WordPress and WooCommerce Builders with AI?\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=75067\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:73:\"https://dothewoo.io/what-will-be-the-biggest-impact-on-ecommerce-with-ai/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:434:\"<p>As a member of the WordPress and WooCommerce builder community, share your insights on AI and it\'s impact.</p>\n<p>&gt;&gt; The post <a rel=\"nofollow\" href=\"https://dothewoo.io/what-will-be-the-biggest-impact-on-ecommerce-with-ai/\">What Will Be the Biggest Impact on WordPress and WooCommerce Builders with AI?</a> appeared first on <a rel=\"nofollow\" href=\"https://dothewoo.io\">Do the Woo - a WooCommerce Builder Community</a>	.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 08 May 2023 09:00:11 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:48;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:102:\"Gutenberg Times: Gutenberg 15.7, WooCommerce Blocks 10.1, and 299 block themes –Weekend Edition #253\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://gutenbergtimes.com/?p=24060\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:107:\"https://gutenbergtimes.com/gutenberg-15-7-woocommerce-blocks-10-1-and-299-block-themes-weekend-edition-253/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:20968:\"<p>Howdy, </p>\n\n\n\n<p>It was a short week for me, yet fully packed with updates. After assembling a loaner sleeper sofa bed, my husband and I spent our first night in the new apartment. We called it the <em>MUC-Life Achievement #2</em>. If you are interested, <em>MUC-Life Achievement #1</em> was getting the Internet into the place and the router to work. Apart from the sofa bed, we took out a loan from friends and family for two chairs, two tables, a small set of plates, silverware, and kitchen tools. Now we are ready to camp out at our apartment until our furniture arrives from the US. </p>\n\n\n\n<p>In the meantime, planning for WordPress 6.3 and 6.4 is in full swing. I expect to read more about both release cycles in the coming days. A new Gutenberg plugin version is now available and new block themes were released. </p>\n\n\n\n<p>That and more you&#8217;ll find below in the round-up of news. Don&#8217;t consume it all in one sitting, the next Weekend edition won&#8217;t arrive until May 20th, 2023, due to my travel schedule. </p>\n\n\n\n<p>Be well and enjoy. </p>\n\n\n\n<p>Yours, 💕<br /><em>Birgit</em></p>\n\n\n\n\n<div class=\"wp-block-group has-light-background-background-color has-background is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<p><strong>Table of Contents</strong></p>\n\n\n\n<div class=\"wp-block-sortabrilliant-guidepost\"><ul><li><a href=\"https://gutenbergtimes.com/feed/#0-word-press-release-information\">Developing Gutenberg and WordPress</a></li><li><a href=\"https://gutenbergtimes.com/feed/#0-p\">Plugins, Themes, and Tools for #nocode site builders and owners</a></li><li><a href=\"https://gutenbergtimes.com/feed/#2-word-press-6-0-1-and-6-1-scheduled\">Theme Development for Full Site Editing and Blocks</a></li><li><a href=\"https://gutenbergtimes.com/feed/#3-building-themes-for-fse-and-word-press\">Building Blocks and Tools for the Block editor. </a></li></ul></div>\n</div></div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0-word-press-release-information\">Developing Gutenberg and WordPress</h2>\n\n\n\n<p><a href=\"https://wordpress.org/plugins/gutenberg/\"><strong>Gutenberg 15.7</strong></a> is now available via the WordPress plugins repository. </p>\n\n\n\n<p>You can read more about the highlights in the release post <a href=\"https://make.wordpress.org/core/2023/05/04/whats-new-in-gutenberg-15-7-03-may/\">What’s new in Gutenberg 15.7? (03 May)</a>.  &#8220;For the latest release of the Gutenberg&nbsp;plugin, contributors continued improvements to existing&nbsp;UI&nbsp;and&nbsp;UX&nbsp;for content creators, site owners working on their own site, or theme developers creating new themes. Users will find small changes for streamlined workflows, fixed bugs, and refined responsiveness, just to name a few.&nbsp;&#8221; </p>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/core/2023/05/04/whats-new-in-gutenberg-15-7-03-may/#site-logo-replacement-via-the-sidebar\">Site Logo replacement via the sidebar</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2023/05/04/whats-new-in-gutenberg-15-7-03-may/#duotone-filter-controls-in-block-sidebar\">Duotone filter controls in block sidebar</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2023/05/04/whats-new-in-gutenberg-15-7-03-may/#fluid-typography-scales-giant-fonts-to-small-screens\">Fluid Typography scales giant fonts to small screens</a></li>\n</ul>\n\n\n\n<img />\n\n\n\n<p>For the WPTavern, <strong>Sarah Gooding</strong> reported on additional features in <a href=\"https://wptavern.com/gutenberg-15-7-adds-site-logo-upload-to-inspector-controls\"><strong>Gutenberg 15.7 Adds Site Logo Upload to Inspector Controls</strong></a>. </p>\n\n\n\n<div class=\"wp-block-group has-light-background-background-color has-background is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<p><strong>🎙️ </strong> New episode:  <a href=\"https://gutenbergtimes.com/podcast/gutenberg-changelog-82-gutenberg-15-6-and-proposed-schedule-for-wordpress-6-3/\">Gutenberg Changelog #82 – Gutenberg 15.6 and proposed schedule for WordPress 6.3</a> with Birgit Pauli-Haack and special guest Nick Diego</p>\n</div></div>\n\n\n\n<p><strong><a href=\"https://twitter.com/raemoreywrites\">Rae Morey</a></strong> of The Repository reported: The <strong>WordPress Marketing Team</strong> this week launched <a href=\"https://make.wordpress.org/marketing/2023/05/02/20-days-to-celebrate-20-years-of-wordpress-from-blogs-to-blocks/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>From Blogs to Blocks</strong></a>, an initiative designed to encourage folks to reflect and act on their personal connection to WordPress in the lead up to its 20th anniversary on May 27.</p>\n\n\n\n<p><strong>Sarah Gooding</strong> has the details:  <a href=\"https://wptavern.com/wordpress-marketing-team-launches-from-blogs-to-blocks-campaign-ahead-of-20th-anniversary\"><strong>WordPress Marketing Team Launches “From Blogs to Blocks” Campaign Ahead of 20th Anniversary</strong></a></p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><strong>Anne McCarthy</strong> published the <a href=\"https://make.wordpress.org/test/2023/05/04/fse-program-build-a-block-theme-summary/\"><strong>Summary of Build a Block Theme exploration</strong></a>, The high-level conclusions by McCarthy are: </p>\n\n\n\n<ul>\n<li>Using the Site Editor alongside the <a href=\"https://wordpress.org/plugins/create-block-theme/\">Create Block Theme plugin </a>supercharges the experience, mainly by filling in gaps around font management and offering more nuanced creating/exporting options. </li>\n\n\n\n<li>With these added features, the Site Editor is both left to shine as a theme building tool and the current known pain points impacting regular site building come to the surface, like needing more clarity around where layers of styles are coming from.&nbsp; </li>\n\n\n\n<li>This all underscores how addressing key points of current feedback about the base experience of the Site Editor, including on mobile, will cascade to improve broader use cases, like using it as a theme building tool. </li>\n\n\n\n<li>Basic options for mobile, like undo/redo or top toolbar options, remain painful and made up the majority of bugs found.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0-p\">Plugins, Themes, and Tools for #nocode site builders and owners</h2>\n\n\n\n<p>The first theme from the Community Theme Project was released. <a href=\"https://wordpress.org/themes/stacks/\">Stacks</a> can be used for creating slide decks and is available in the WordPress theme directory. The description reads: &#8220;Stack your story. This theme is designed specifically to create slide decks that can be used as a presentation. The &#8220;Stacks&#8221; pattern can be included on any page or post.&#8221; </p>\n\n\n\n<p><strong>Sarah Gooding</strong> gave it a swirl and posted her review on the WPTavern: <a href=\"https://wptavern.com/wordpress-themes-team-releases-stacks-a-community-theme-for-building-slide-decks\"><strong>WordPress Themes Team Releases Stacks: A Community Theme for Building Slide Decks</strong></a></p>\n\n\n\n<p><em>The Community Themes project began on March 10, 2023, with over 20 members of the theming community joining <a href=\"https://make.wordpress.org/themes/2023/03/10/summary-community-themes-project-kickoff/\">the kickoff meeting</a>. The goal of the gathering was to gauge interest in creating block-based themes under the official WordPress.org banner, much like the default themes that ship with core.</em> </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>For the latest edition of the Torque Social Hour, <strong>Doc Pop</strong> invites <strong>Brian Gardner</strong> to talk about <a href=\"https://torquemag.io/2023/04/torque-social-hour-frost-theme-comes-to-the-wordpress-repository/\"><strong>Frost Theme Comes To The WordPress Repository</strong></a>. On the heals of former WPEngine engineer, <a href=\"https://olliewp.com/introducing-the-ollie-wordpress-block-theme/\">Mike McAlister&#8217;s OllieWP beta release,</a> Brian Gardner published <strong><a href=\"https://wordpress.org/themes/frost/\">Frost Theme</a>, </strong>and it became the 299th block theme. The <a href=\"https://frostwp.com/\">separate website</a> demos all the additional features, like patterns, layouts, styles and variations that come with the theme.  It&#8217;s certainly more than a simple theme and could be a base theme to build expressive sites on top of it.</p>\n\n\n\n<img />\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>The theme and design team at <strong>Automattic</strong> also three new block themes: </p>\n\n\n\n<p><a href=\"https://wordpress.org/themes/storia/\"><strong>Storia,</strong></a> helps creators to tell a visual story with 6 style variations, which mostly change the background color, and three patterns. </p>\n\n\n\n<p><strong><a href=\"https://wordpress.org/themes/hey/\">Hey,</a></strong> is a minimalist, personal blog theme, in two style variations and five equally minimalistic patterns. </p>\n\n\n\n<p><strong><a href=\"https://wordpress.org/themes/paimio/\">Paimio</a></strong> is a minimal blogging theme inspired by architects and designers <a href=\"https://en.wikipedia.org/wiki/Alvar_Aalto\">Alvar</a>, <a href=\"https://en.wikipedia.org/wiki/Aino_Aalto\">Aino</a> and <a href=\"https://en.wikipedia.org/wiki/Elissa_Aalto\">Elissa Aalto</a>.</p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>In his post, <strong>Munir Kamal</strong> gives you an <a href=\"https://gutenberghub.com/overview-of-wordpress-group-block/\">Overview of WordPress Group Block</a>. He explains the two powerful variations, Stack and Row blocks, and the various features available in the Block Toolbar as well as the sidebar. Especially the Layout options and Positions are fairly new additions to the Group block and if you haven&#8217;t worked with them, this is a great introduction to learning more about it. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><strong><a href=\"https://twitter.com/bfintal\">Benjamin Intal</a></strong>, the founder of the <a href=\"https://wordpress.org/plugins/stackable-ultimate-gutenberg-blocks/\"><em>Stackable plugin</em></a>, launched the new site: <a href=\"https://wpblocktips.com/\">WPBlockTips</a> where he and Alex Yap post WordPress Tips in general and abouot the block editor specifically. They also invite the community to submit their tips as well. The articles are mostly short and sweet answering common user questions like: <a href=\"https://wpblocktips.com/tip/how-to-switch-between-visual-and-code-editor/\">How to Switch Between Visual and Code Editor</a> or <a href=\"https://wpblocktips.com/tip/how-to-create-a-custom-post-template/\">How to Create a Custom Post Template</a>. Check it out. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>WooCommerce Blocks released a new version. In the <a href=\"https://developer.woocommerce.com/2023/04/26/woocommerce-blocks-10-1-0-release-notes/\"><strong>WooCommerce Blocks 10.1.0 Release Notes</strong></a>, Alexandre Lara, JavaScript wrangler at Automattic, highlighted: </p>\n\n\n\n<ul>\n<li>Theme-level Global styles for Cart and Checkout&nbsp;blocks, </li>\n\n\n\n<li>the product counter filters revamped, </li>\n\n\n\n<li>the new patterns, </li>\n\n\n\n<li>Global Styles support for Product Stock Indicator, and </li>\n\n\n\n<li>more customizations for Mini Cart</li>\n</ul>\n\n\n\n<p>Check it out.  The full changelog for the release is also available in the post. </p>\n\n\n\n<img />\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-word-press-6-0-1-and-6-1-scheduled\">Theme Development for Full Site Editing and Blocks</h2>\n\n\n\n<p><a href=\"https://twitter.com/jon_bossenger\"><strong>Jonathan Bossenger</strong></a>, developer educator and <a href=\"https://twitter.com/eatpaintchic\"><strong>Emily Rapport</strong></a>, designer and agency owner from Chicago, collaborated on the designs for a new block theme, called <strong>Sendig</strong>. </p>\n\n\n\n<p>Bossenger will start on <strong>May 9th, 2023 at noon UTC</strong>, to build the theme matching the designs on his <a href=\"https://www.twitch.tv/jonathanbossenger\">weekly live stream on Twitch.</a> Starting next week, Bossenger will also <a href=\"https://github.com/jonathanbossenger/sendig\">share his code on GitHub</a> and should you miss an episode, you can always catch it on the rerun on his <a href=\"https://www.youtube.com/@jon_bossenger/videos\">YouTube Channel</a>. You can learn more about the Genesis of this collaboration and project via the post: <strong><a href=\"https://jonathanbossenger.com/2023/05/06/introducing-sendig-a-new-wordpress-block-theme/\">Introducing Sendig – a new WordPress block theme</a></strong></p>\n\n\n\n<img />\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><strong>Tammie Lister</strong>, early design lead of Gutenberg, published post called <strong><a href=\"http://nownextlab.com/2023/04/30/the-future-of-the-term-theme/\">The future of the term theme</a>. </strong>&#8220;There are many sources for styling beyond just the theme. You can draw from a full site editing setting, a pattern, a custom block style, a copied-in style, or a generated pattern. The theme is the bundler, the package – the wrapper that all this great stuff gets put in to share and activate. That is what ‘the theme as the package’ means, it is the method to carry everything, and it’s almost a de-escalation of the term.&#8221; she wrote. </p>\n\n\n\n<p>Later in the post, Lister also raises the issue of confusing terms and that there should be more distinct, more granular filters than just the one called &#8220;block themes&#8221;. It suggests that all block themes are the same, yet, not all themes come with patterns or style variations or many block styles. Maybe now with almost 300 block themes in the repository, adding additional feature filters might need to contemplate. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><strong>Sarah Snow</strong> published a short video tutorial on <a href=\"https://learn.wordpress.org/tutorial/importing-widget-areas-from-a-classic-theme-to-a-block-theme/\"><strong>Importing widget areas from a classic theme to a block theme</strong></a>. The 6.2 WordPress release brought an exciting new feature that allows you to import widget areas from a classic theme into a block theme with a few clicks of a button. Find out how in this tutorial!</p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>Are you a theme developer on a quest <a href=\"https://developer.wordpress.org/themes/block-themes/converting-a-classic-theme-to-a-block-theme/\"><strong>Converting a classic theme to a block theme</strong></a>? Contributors updated the documentation page with the same name. You can read on how to enable block features. Specifically: </p>\n\n\n\n<ul>\n<li><a href=\"https://developer.wordpress.org/themes/block-themes/converting-a-classic-theme-to-a-block-theme/#adding-theme-json-in-classic-themes\">Adding theme.json in classic themes</a></li>\n\n\n\n<li><a href=\"https://developer.wordpress.org/themes/block-themes/converting-a-classic-theme-to-a-block-theme/#adding-block-patterns-in-classic-themes\">Adding block patterns in classic themes</a></li>\n\n\n\n<li><a href=\"https://developer.wordpress.org/themes/block-themes/converting-a-classic-theme-to-a-block-theme/#enabling-template-editor\">Enabling template editor</a></li>\n\n\n\n<li><a href=\"https://developer.wordpress.org/themes/block-themes/converting-a-classic-theme-to-a-block-theme/#disabling-template-editor\">Disabling template editor</a></li>\n\n\n\n<li><a href=\"https://developer.wordpress.org/themes/block-themes/converting-a-classic-theme-to-a-block-theme/#adding-block-template-parts-in-classic-themes\">Adding block template parts in classic themes</a></li>\n\n\n\n<li><a href=\"https://developer.wordpress.org/themes/block-themes/converting-a-classic-theme-to-a-block-theme/#customizer-options\">Customizer options</a></li>\n</ul>\n\n\n\n<p>The additional resources list assists you with deciding on your the next steps. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><strong>Doc Pop</strong> discussed <strong><a href=\"https://torquemag.io/2023/04/press-this-wordpress-62/\">what&#8217;s new in WordPress 6.2</a></strong> with Automattic-sponsored contributor <strong>Justin Tadlock</strong> on the latest episode of the Press This podcast, and touched on what&#8217;s coming up in the next collaboration phase of the Gutenberg project. They discuss the improvements to the Site editor, the new Stylebook, Custom CSS for blocks and Global Styles. </p>\n\n\n\n\n<p><strong>&nbsp;<a href=\"https://make.wordpress.org/core/handbook/references/keeping-up-with-gutenberg-index/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;Keeping up with Gutenberg &#8211; Index 2022&#8221;</a>&nbsp;</strong><br />A chronological list of the WordPress Make Blog posts from various teams involved in Gutenberg development: Design, Theme Review Team, Core Editor, Core JS, Core CSS, Test and Meta team from Jan. 2021 on. Updated by yours truly.  <a href=\"https://make.wordpress.org/core/handbook/references/keeping-up-with-gutenberg-index/keeping-up-with-gutenberg-index-2020/\"><em>The index 2020 is here</em></a></p>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-building-themes-for-fse-and-word-press\">Building Blocks and Tools for the Block editor. </h2>\n\n\n\n<p><strong>Brian Coords</strong> introduced the <a href=\"https://wphelpers.dev/icons\"><strong>WordPress Icons Library</strong></a>, as a searchable guide to the complete icon library from the block editor. He <a href=\"https://twitter.com/briancoords/status/1654479220167573504\">tweeted</a>: &#8220;The WordPress Block Editor comes with an SVG icon set that replaces the old Dashicons icon font (sorry, no palm tree). 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